Even with today’s heavy focus on digital content, more than half of web consumers are influenced by offline word-of-mouth recommendations, while 40% look beyond the Internet to inform purchasing decisions. Offline marketing is still a major player in overall marketing success, although it’s decidedly more enigmatic when it comes to pulling metrics. Get some insight from Column Five’s infographic outlining what offline results you should be measuring and how to make traditional and digital work together.
Mindgruve A Modern Marketing Agency
