Introducing Google’s New Mobile Guidelines & Tools It’s no longer a surprise, we all know that online mobile usage is growing at the speed of light and quickly taking over desktop usage across industries. As a result, mobile search and mobile applications are the first touchpoints between users and brands. 2014 was already announced as… Continue Reading ➡

It seems as if marketers move further and further away from direct buys and fall more into the world of programmatic buying. An article on Ad Exchanger by Sarah Sluis states that 87% of brands and agencies plan to spend 50% more on programmatic ad buys. Advertising Age is projecting that $9.8 billion will be… Continue Reading ➡

San Diego, CA – October 24, 2014 – Mindgruve Cofounder and CEO, Chad Robley, and U-T San Diego President and COO, Mike Hodges, were awarded the American Advertising Federation Silver Medal Award at the Brand Diego Award ceremony on October 23. The AAF Silver Medal Award Program recognizes men and women who have made outstanding contributions… Continue Reading ➡

Lately, we’ve been tasked to think of ways to market a product via social media without making the tweet or post sound “too salesy.” Sound familiar? After all, with nearly 60% of Facebook and Instagram users and 46% of Twitter users logging on every day, your brand better speak to the masses in the most… Continue Reading ➡

SDX’s Brand Diego Awards has nominated Mindgruve in its Agency of the Year category! Agencies will be evaluated on innovation, skill, leadership, and commitment to the San Diego community, among other qualities. In addition, our very own Michael Bowen, Director of Performance Marketing, has been nominated for Agency Professional of the Year! Running for its… Continue Reading ➡

Being a Millennial isn’t as easy as it looks. For those of us born after 1981, we have to live with crushing student loan debt, being labeled as lazy or entitled and people waiting in line to tell us just what’s wrong with our generation. Not to mention, our childhood heroes are constantly being unceremoniously… Continue Reading ➡

Working with brands to establish or reinvent their identities, we’ve heard a lot of talk about brand taglines lately. What brands have the most memorable taglines? Which ones have the worst? Are brand taglines even necessary today? Even if it never sees the light of day, going through the exercise of creating a concise slogan… Continue Reading ➡

There’s no doubt. Brands LOVE Comic-Con and so do we. But, as the main exhibit hall gets more crowded each year, it’s becoming obvious that grabbing the attention of attendees is extremely difficult unless you’re spending a ton to promote the next summer blockbuster. Don’t have millions to spend? Here’s a couple ways that brands… Continue Reading ➡

What comes to mind when you picture a San Diego Comic-Con attendee? Is it a comic book “geek” with a poster tube slung across his shoulder? A film buff in a movie t-shirt and cargo shorts? Or is it an avid gamer with a Mountain Dew in hand? Every year, Comic-Con grows exponentially with 130,000… Continue Reading ➡

While I fell into marketing on accident, I’ve thoroughly enjoyed applying a scientific approach to improve marketing KPIs, from email open rates to paid search cost-per-click or e-commerce conversion rates and everything in between. In today’s ever-changing world of new tactics and emerging channels, marketers are expected to track and report on dozens of metrics… Continue Reading ➡

David Shing (@Shingy), AOL’s “Digital Prophet” gave one of the most inspiring keynote speeches at Interactive Day San Diego (IDSD 2014) on May 16th of this year. As he walked onto the main stage with his zebra pants and blown up hair, we all knew we were in for something great. Why? His talk about… Continue Reading ➡

We understand the importance of keeping our finger on the pulse of emerging trends in digital marketing. For instance, though investment in digital is growing, only 25% of a marketing budget is used for online efforts. Of course, we anticipate these investments to grow even bigger as consumers turn to technology and thus are changing… Continue Reading ➡

On February 4th of this year, Facebook celebrated its 10th birthday. Yes, that’s how long the platform that allows you to document your life has been around. To celebrate, a team at Facebook built videos for each user, putting together a “Look Back” compilation of shared moments (mainly of photos and status updates) in a… Continue Reading ➡

There is a growing trend in visual content, and it doesn’t look like it’s fading any time soon. Instagram has over 150 million active users sharing #selfies with no fear. SnapChat had the nerve to turn down Facebook’s offer of $3 billion without a blink. Clearly, those so digitally-inclined are moving towards a more visual… Continue Reading ➡

There has been a lot of discussions about the future of search and search marketing over the past 3 years. The industry has been moving toward quality-focused solutions that aim at improving user experience. In laymen terms, content is still king, social media is queen, big data is prince and SEO is the grand vizier…. Continue Reading ➡

We’d like to give a huge thank you to everyone who donated to our Mindgruve Gives Back campaign to benefit the San Diego Center for Children. Established in 1887, the San Diego Center for Children is an accredited, non-profit organization that provides behavioral care, therapy and counseling, and special education for children and teens in… Continue Reading ➡