“Do we outrank our competitors on Google?” It’s a question that’s often asked internally by brands, but not so easily answered for both SEM novices and veterans alike. Certainly, it’s more complicated than “Yes” or “No.” This blog post attempts to shed some light on the subject with crucial resources, strategy and tips. When implemented…
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Succeeding in Amazon’s Softlines Category
Softlines is arguably one of the most competitive categories on Amazon. More and more big name apparel brands are migrating to the platform while Amazon steps up its own game with private label apparel brands as well as an influencer-designed line known as The Drop. But the saturation shouldn’t deter retailers from carving out their…
Read MorePodcast Advertising: Basics You Need to Know
2020 could be considered the Year of the Podcast. With lockdowns affecting millions across the US, people have been turning to alternative forms of entertainment. This is especially true of podcasts, both listening and launching their own. According to eMarketer, listenership is estimated to double by the end of 2020 to 105.6 million and grow…
Read MoreChad Robley Recognized on 500 Most Influential People List For Second Consecutive Year
For a second consecutive year, Mindgruve co-founder and CEO Chad Robley was recognized on the 500 Most Influential People list published in a special edition by San Diego Business Journal. The list is curated by the publication’s newsroom to honor business leaders who oversee significant companies in terms of employment, products and services, raise the…
Read MoreWhat is Six Sigma? | Agency Case Study | Mindgruve
What is Six Sigma? Lean Six Sigma is a methodology that relies on a collaborative team effort to improve performance by systematically removing waste and reducing variation. Some believe it can only be applied in manufacturing, but there are numerous opportunities to use Lean Six Sigma as a tool for change within marketing. More specifically,…
Read MoreHow to Navigate a Cookieless World
Are Cookies a thing of the past? If so, what does this mean for brands? How about their customers? Is this the end of targeting? From the marketing industry to state and federal governments, questions are swirling around data, tracking and privacy. The answers below will begin to help you navigate what could one day…
Read MoreBreaking Down Amazon Posts: Benefits, Examples & Best Practices
What Are Amazon Posts? Amazon Posts are a browse-and-discover experience specifically focused on brand shopping via curated posts. While only viewable on mobile, each image links to the featured product’s detail page for no-hassle purchases. As demonstrated in the Amazon posts examples below, the look and feel of Posts mimics Instagram’s format. This was intentional…
Read MoreThe Impact of the Consumer Privacy Rights Act (CPRA) – Proposition 24
Californians recently had the chance to vote on Proposition 24, also known as the Consumer Privacy Rights Act (CPRA). Broadly speaking, it’s meant to expand the preexisting California Consumer Privacy Act (CCPA) and give consumers more control over how companies use their data. It also eliminates the ability of those companies to fix violations before…
Read More5 Paid Social Tips for the Holiday Season
Historically, the cost of digital advertising increases at the end of each year due to retailers capitalizing on gift-giving holidays and major retail sales events such as Black Friday. Adding the effects of the pandemic to the mix in 2020, the cost may be higher than anything the industry has experienced. In the past six…
Read MoreHow Amazon’s Demand-Side Platform Improves Advertising
Amazon’s Demand-Side Platform (DSP) helps brands move shoppers down the funnel. More specifically, this unique advertising platform serves ads at the right moment based on specific, interest-based audience segmentation and bridges the gap between brand discovery and purchase. Amazon has rolled out a number of features to the Demand-Side Platform since its launch, perhaps the…
Read MoreData, Privacy & The Marketer’s Dilemma
Data, Privacy & The Marketer’s Dilemma Privacy concerns are growing due to continuous hacks and misuse of personal data. The Great Hack on Netflix is an eye-opening example of this practice and the shift in public perception. Governments around the world are responding with new regulations such as the EU’s General Data Protection Regulation (GDPR)…
Read MoreMindgruve Recognized on AdWeek’s Fastest Growing Agencies List for 2020
Only 100 shops can earn a coveted spot on AdWeek’s Fastest Growing Agencies list. According to the announcement, the 2020 honorees come from around the world, span nearly every imaginable category—creative, B-to-B, performance, full-service—and clearly demonstrate why brands rely on their expertise and resourcefulness to ensure success. Mindgruve reported an impressive 81% growth rate. With…
Read MoreHow to Monitor Technical SEO Efforts | Part 3
After covering how to monitor on- and off-page SEO efforts in the first two posts,“How to Monitor Technical SEO Efforts” is the last of a three-part series that emphasizes the importance of maximizing the ROI of these critical tactics. What is Technical SEO? Technical SEO covers the specialized steps taken to help Google’s algorithm effectively…
Read MoreAmazon Marketing Guide: ABCs of Amazon – Mindgruve
There is a wide variety of terms associated with Amazon marketing. Below is a glossary of the most common of them, including relevant acronyms, to help novices and experts alike more effectively navigate the Amazon platform. For more on Amazon, check out our other articles on Amazon marketing strategies and how to plan for Prime…
Read MoreMindgruve Drives Record Sales Volume in U.S. for Victorinox Swiss Army
Victorinox Swiss Army (VSA) was founded in 1884 when Karl Elsener opened a cutler’s workshop in Ibach-Schwyz. His idea was to manufacture a compact knife with an array of practical functions. More than 130 years after the legendary Swiss Army Knife was born, VSA remains a family-owned business with an unwavering focus on tradition, quality…
Read MoreHow to Plan for Prime Day & Beyond
For the first time, Prime Day didn’t take place in mid-July. Amazon, instead, refocused its efforts on meeting high consumer demand for products like PPE, cleaning supplies, dry goods and more. As an alternative to perhaps the most anticipated sales event of the year, the company hosted what it dubbed the “Big Style Sale.” Shoppers…
Read MoreHow to Monitor Off-Page SEO Efforts | Part 2
In part one of this series we covered on-page SEO, which is the sum of all actions taken directly on your website to improve its ranking in the SERPs. Conversely, off-page SEO is the practice of optimizing components outside of your website, connecting with other businesses and media outlets to improve its ranking in the…
Read MoreGoogle Ad Extensions – Increase The Footprint of Your Ad
The Google ecosystem exists to present the most relevant information to a user. One of the most effective ways is Google Ad extensions. These unique ad formats are about one thing: providing additional information, which empowers a user to self-select where on an advertiser’s website they would like to land. Since their introduction, Google has…
Read MoreMindgruve on the Inc. 5000 List For a Third Consecutive Year
For a third consecutive year, Mindgruve has earned a spot on the Inc. 5000 list of the fastest-growing private companies in America. Specifically, it ranked no. 2,789 overall with a reported growth rate of more than 143%. Published by Inc. Magazine, the list celebrates innovation and entrepreneurial success within the most dynamic segment of the…
Read MoreHow to Monitor On-Page SEO Efforts | Part 1
SEO monitoring is crucial to optimizing your website, measuring the effectiveness of your efforts and identifying and fixing errors quickly. “How to Monitor On-Page SEO Efforts” is the first of a three-part series in which we will outline how to maximize the ROI of this critical tactic. What is On-Page SEO? On-page SEO is the…
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