2021, much like last year, will be filled with uncertainty for marketers. As much as we all would like to believe 2020 is far behind us, it has had a major and lasting impact on nearly every industry. Businesses of all types have pivoted their paid social strategies, which will influence consumer behavior. There are…

2020 was a wild year for search marketers.  Some had to adapt to never-before-seen scenarios and realign their search campaigns accordingly. Others paused efforts altogether as industries collapsed under the weight of the pandemic. And still others doubled and tripled down on spend to capitalize on new search marketing opportunities. Needless to say, the search…

What can marketers expect in 2021? We won’t ring in the New Year and step into a new world of marketing, although there are plenty of reasons to be optimistic. Especially when the bar has been set so low the past 12 months. eMarketer projects total media ad spend in the US will be down…

Softlines is arguably one of the most competitive categories on Amazon. More and more big name apparel brands are migrating to the platform while Amazon steps up its own game with private label apparel brands as well as an influencer-designed line known as The Drop. But the saturation shouldn’t deter retailers from carving out their…

For a second consecutive year, Mindgruve co-founder and CEO Chad Robley was recognized on the 500 Most Influential People list published in a special edition by San Diego Business Journal. The list is curated by the publication’s newsroom to honor business leaders who oversee significant companies in terms of employment, products and services, raise the…

Are Cookies a thing of the past? If so, what does this mean for brands? How about their customers? Is this the end of targeting? From the marketing industry to state and federal governments, questions are swirling around data, tracking and privacy. The answers below will begin to help you navigate what could one day…

Californians recently had the chance to vote on Proposition 24, also known as the Consumer Privacy Rights Act (CPRA). Broadly speaking, it’s meant to expand the preexisting California Consumer Privacy Act (CCPA) and give consumers more control over how companies use their data. It also eliminates the ability of those companies to fix violations before…

Amazon’s Demand-Side Platform (DSP) helps brands move shoppers down the funnel. More specifically, this unique advertising platform serves ads at the right moment based on specific, interest-based audience segmentation and bridges the gap between brand discovery and purchase. Amazon has rolled out a number of features to the Demand-Side Platform since its launch, perhaps the…

Only 100 shops can earn a coveted spot on AdWeek’s Fastest Growing Agencies list. According to the announcement, the 2020 honorees come from around the world, span nearly every imaginable category—creative, B-to-B, performance, full-service—and clearly demonstrate why brands rely on their expertise and resourcefulness to ensure success. Mindgruve reported an impressive 81% growth rate. With…

There is a wide variety of terms associated with Amazon marketing. Below is a glossary of the most common of them, including relevant acronyms, to help novices and experts alike more effectively navigate the Amazon platform. For more on Amazon, check out our other articles on Amazon marketing strategies and how to plan for Prime…