Although we may think of Youtube as the prime destination for funny cat videos, in recent years it has grown to be an effective way to advertise and reach your target audience. Youtube is the second largest search engine in the world, with over 1 billion registered subscribers. The odds are, your audience is on…
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eCommerce Holiday Tips for Black Friday and Cyber Monday
Black Friday / Cyber Monday 2021 Ecomm Tips Encourage and collect as many customer reviews as possible. Shoppers that thoroughly research products before making a purchase will be less likely to buy your products if you lack truthful customer reviews. BF and CM (Black Friday and Cyber Monday) sales have increased consecutively over the…
Read MoreSink or Swim: Apple Privacy Change Tanks Facebook while Amazon Breaches the Surface
With one change, Apple shifted the digital advertising landscape and made media giants vulnerable to loss. When Amazon first moved into the arena of digital advertising, it encouraged shoppers to use the site to browse, bypassing Google altogether. Facebook was largely unaffected, due to its distinction as a social media site first and foremost, protecting…
Read MoreTips for Building a Community Around Your Brand on Social Media
How to Improve Social Media Presence From a brand’s perspective, utilizing social media can be a very powerful tool. It’s a great way to connect with current customers as well as reach potential new ones. But the world of social media is much more complex than simply having a social presence across networks and publishing…
Read MoreProject Management Best Practices
Communication at the Core of Project Management Project Management is a bit like a dance – knowing when to lead, when to follow, when to focus on budgets, timelines and details, and when to connect with others on a personal level. It’s an artform that a few will come by naturally, others will develop and…
Read MoreTag Management & The Need For Speed
What is tag management? Most websites use a multitude of tracking tags to collect information about website visitors and to improve website functionality. Website analytics tags capture pageview and session-level information, media tags enable retargeting and look-alike marketing opportunities, and other tags can deploy everything from a live chat module to promotional popup banner. Prior…
Read MoreMindgruve on the Inc. 5000 List for a Fourth Consecutive Year
For the fourth consecutive year, Mindgruve has earned a spot on the Inc. 5000 list of fastest-growing private companies in America. Published by Inc. Magazine, the list celebrates innovation and entrepreneurial success within the most dynamic segment of the country’s economy. Once again, Mindgruve can count itself among this elite group, which over the years…
Read MoreThe Benefits to Advertising on Snapchat
We may know Snapchat as a messaging platform between friends, but it also offers an array of advertising opportunities that are perfect to hit your target audience. You can approach the platform for high-level awareness tactics, build up trust within the community and establish your brand as #1, and track purchases if you are an…
Read MoreGoogle Strikes Policy & What You Need to Know
An email about Google’s new “Strikes” system for Google Ads showed up in all of our inboxes last month, and if you’re like us, your first reaction was probably to check your accounts to make sure it wasn’t impacting your campaigns. While this might have seemed like an unwelcome intrusion, the new Strikes system and…
Read MorePrivacy-Safe Growth Strategies
With new updates to privacy laws occurring every day, the most dynamic marketers need to be constantly aware of the changing digital ads ecosystem and why privacy matters. Google recently hosted a Privacy-Safe Growth webinar, and we outlined the top takeaways that will be beneficial to anyone participating in marketing endeavours for their business or…
Read MoreBoosting 101 – Everything You Need to Know About Boosting Facebook Posts
Facebook Boosted Posts and How They Differ From Paid Ads Facebook boosted posts offer businesses a way to ensure that their organic social media content is seen by more users. Boosting posts differs from paid ads in that all of the engagement metrics happen on a post on the brand’s profile. Additionally, paid ad campaigns…
Read MoreVideo Marketing on Amazon
Every company selling on Amazon should include videos in their listings. Not only do customers want videos, but Amazon’s search algorithms prioritize pages with video over pages with just text. On top of that, the right video content can boost conversion and page engagement. Producing videos may sound daunting to most brands, but it doesn’t…
Read MoreSEO – A Game of Patience
When working with companies, the same question comes up time and time again: “How long does SEO take?” To see noticeable results, it usually takes about three months, but it can take even longer. For a lot of people, SEO can seem like a bit of a mystery. This past June, Google’s John Mueller tried…
Read MoreAmazon OTT Advertising 101
As over-the-top (OTT) advertising continues to grow, Amazon has been working to set its brand and marketplace sellers up for success. By connecting hardware and software, Amazon gains greater insights into user behavior and thus has the ability to improve its marketing tactics. Here’s how it works. IMDb TV — OTT Video Blockbuster IMDb TV,…
Read MoreLead Grading: What Is It and Why Is It Important?
What is lead grading? How does it differ from lead scoring? While lead scoring and lead grading are often used interchangeably in the world of sales & marketing, they’re technically two different practices with their own unique objectives. What is Lead Scoring? Lead scoring focuses on the behaviors of a prospective lead and aims to…
Read MoreHow to Optimize a Press Release – 12 Steps to Get Coverage
According to PR Newswire, 800 press releases are sent out via their service every day in the United States. WIth all of the noise, it’s hard to make your press release stand out. Here are 12 press release tips that will ensure your press release gets the most coverage. Press Release Dos Create a click-worthy…
Read More[First Look] Google’s Core Web Vitals
In May 2020 Google introduced a new ranking factor for search engines: Page Experience. While “mobile first” indexing (beginning in 2017 and finally completing in May 2021) was the first move toward using page experience as a factor in search engine ranking, the Page Experience rollout seeks to improve search results for users by providing…
Read MoreThe Future of Ecommerce: How COVID-19 is Impacting Ecommerce in 2021
The pandemic – and its associated lockdowns and stay-at-home orders – have caused ecommerce to rise to an all time high. And with the increase in direct-to-consumer sales comes a strain on shippers and retailers to meet the growing expectations of consumers who want their orders fast, cheap, and environmentally friendly. Yet, even as communities…
Read MoreMarketing on Clubhouse – is it worth it?
What is Clubhouse? Clubhouse is an invite-only, audio-only social media application that allows users to create, host and join chat rooms. The application has been compared to a virtual conference, with thousands of rooms and presentations that listeners can duck their head into to listen or raise their hand to participate in the discussion. At…
Read MoreResponsive Search Ads Are Now the Default
Google recently announced that its responsive search ads (RSA), which debuted just a few years ago, will now serve as the default format in Google Ads. Moving forward, advertisers can expect prompts to create them first instead of the longstanding expanded text ads (ETA). On the surface this seems to be an innocuous Google Ads…
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