For the first time, Prime Day didn’t take place in mid-July. Amazon, instead, refocused its efforts on meeting high consumer demand for products like PPE, cleaning supplies, dry goods and more. As an alternative to perhaps the most anticipated sales event of the year, the company hosted what it dubbed the “Big Style Sale.” Shoppers…
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How to Monitor Off-Page SEO Efforts | Part 2
In part one of this series we covered on-page SEO, which is the sum of all actions taken directly on your website to improve its ranking in the SERPs. Conversely, off-page SEO is the practice of optimizing components outside of your website, connecting with other businesses and media outlets to improve its ranking in the…
Read MoreGoogle Ad Extensions – Increase The Footprint of Your Ad
The Google ecosystem exists to present the most relevant information to a user. One of the most effective ways is Google Ad extensions. These unique ad formats are about one thing: providing additional information, which empowers a user to self-select where on an advertiser’s website they would like to land. Since their introduction, Google has…
Read MoreMindgruve on the Inc. 5000 List For a Third Consecutive Year
For a third consecutive year, Mindgruve has earned a spot on the Inc. 5000 list of the fastest-growing private companies in America. Specifically, it ranked no. 2,789 overall with a reported growth rate of more than 143%. Published by Inc. Magazine, the list celebrates innovation and entrepreneurial success within the most dynamic segment of the…
Read MoreHow to Monitor On-Page SEO Efforts | Part 1
SEO monitoring is crucial to optimizing your website, measuring the effectiveness of your efforts and identifying and fixing errors quickly. “How to Monitor On-Page SEO Efforts” is the first of a three-part series in which we will outline how to maximize the ROI of this critical tactic. What is On-Page SEO? On-page SEO is the…
Read MoreEffective Strategies for Retail Brands on Amazon
Amazon accounts for 40% of all US online retail sales, according to eMarketer. That was pre-pandemic and since then Amazon reported a 25% sales increase YoY in Q1 with stock up 45%. Its brand value is now worth more than $415 billion, according to Kantar and WPP. These staggering statistics mean brands must balance their…
Read MoreMacarta, a Mindgruve Ventures Company, Increases Revenue for Brands on Amazon
Macarta, a Mindgruve Ventures company, provides end-to-end consulting, marketing and channel management to drive sales and increase revenue for brands on Amazon. More specifically, its core Amazon marketing services include account launch, product management, content optimization, analytics, competitor research and channel advertising. “With more than 200 million unique monthly visitors in the U.S. alone and…
Read MoreJames Earwicker a Finalist for San Diego Business Journal’s 2020 CFO of the Year Awards
Mindgruve CFO, James Earwicker, is a finalist for San Diego Business Journal’s 2020 CFO of the Year Award. The annual celebration honors the financial executives who work behind the scenes of their respective companies to bolster success while positively impacting the San Diego County business community. Nominees typically come from a wide range of industries,…
Read MoreThe Evolution of the Facebook Algorithm
Since 2018, Facebook’s algorithm has been rapidly changing to make users’ time on the platform more meaningful and valuable. In an effort to be more transparent and give users control of what they see, Facebook made critical updates in early 2020. What is the Facebook Ads Algorithm? The Facebook Algorithm works to serve ads to…
Read MoreMindgruve Named One of the Americas’ Fastest-Growing Companies by Financial Times
Mindgruve has been named one of the fastest-growing companies in north, central and south America by Financial Times. Released at a time when a global pandemic is curtailing economies, workforces and growth, the list from the world’s leading global business publication recognizes 500 companies whose innovation and creativity is paying dividends in the form of…
Read MoreThe Impact of COVID-19 on Retail, Fashion and eCommerce
Like so many parts of life, COVID-19 has upended the ways people shop. As a result, brands, their stores and ecommerce channels are pivoting on a daily basis to stay relevant and reach their customers in meaningful ways. We sat down with Anna Kaplan, Mindgruve’s VP of Account Management, to discuss the changes to expect…
Read MoreMacarta Hosts Panel at Advertising Week LATAM 2020
Mindgruve sister agency Macarta, an Amazon marketplace consultancy and outsourcing partner, recently attended Advertising Week LATAM 2020 and hosted a panel titled Amazon Advertising: Trends and Success Stories from Global Brands. The panel was moderated by Mike Hodges, CEO of Macarta. He was joined by a handful of the agency’s partners including Ethel Gonzalez, eCommerce…
Read MoreMindgruve Works with Local Street Artist to Showcase Mural at Bay City Brewing Co. Rooftop
Bay City Brewing Co., a Mindgruve client, recently built its second location into the agency’s headquarters in downtown San Diego’s East Village. In addition to a tasting room and restaurant on the ground floor, the fully renovated historic building now features a rooftop bar with more than 4,700 square feet of indoor-outdoor space, fire pits,…
Read MoreMindgruve Wins Nine ADDYs, Including Three Golds, at the San Diego 2020 American Advertising Awards
Mindgruve took home a grand total of nine ADDYs at the San Diego 2020 American Advertising Awards. Work for Bay City Brewing Co., a fast-growing, independent craft beer maker, stood out among the integrated agency’s submissions while a handful of its projects for software companies Kandji and Mitek were also recognized. The American…
Read MoreHow Brands Navigate the COVID-19 Pandemic
The COVID-19 pandemic began sweeping the globe in late 2019 and recently reached the U.S. in dramatic fashion. The highly contagious virus can lay dormant in individuals for up to two weeks without showing symptoms and can live on surfaces for up to three days, making it easy to contract and spread unknowingly. This has…
Read MoreSEO for Voice Search: How It’s Changing Optimization Best Practices
Voice search tops nearly every list of 2020 marketing trends. However, there are still a number of questions that surround the trending technology and how it will shape the future of marketing. Specifically, SEO. We break down the truth about voice search, how it’s changing SEO and optimization best practices for the impending voice search…
Read MoreMindgruve Hosts Inc. Magazine for Exclusive Event
Mindgruve recently hosted Inc. Magazine for an exclusive event at the new Bay City Brewing Co. location in East Village, San Diego. The renowned publisher regularly convenes its member society, known as Inc. Masters, enabling leaders of the world’s fastest growing companies to share ideas, make critical contacts and create relationships that last a lifetime….
Read MoreNo CMO Should Overlook This Line Item For 2020 Budgets
Paid Search is included in almost every marketing budget in 2020, but a defensive paid search campaign is often overlooked and should be considered as a separate marketing line item. What is “Defensive Paid Search”? Mindgruve defines “defensive paid search” as using paid search ads to defend your brand from negative third-party reviews and listings. …
Read MoreChad Robley Named One of San Diego Business Journal’s 500 Most Influential People
Mindgruve co-founder and CEO, Chad Robley, has been included in the 2020 edition of the San Diego 500: The Book of Influential Business Leaders. This coveted list, which is curated by the San Diego Business Journal (SDBJ) newsroom, honors business leaders who oversee significant companies in terms of number of jobs, key products and services,…
Read MoreTop 10 Marketing Trends for 2020
From innovative technologies to the desire for more personal, emotional connections, we’re peering into 2020 and highlighting ten critical marketing trends that will significantly impact the industry. Through the thoughtful application of forward-thinking marketing strategies, brands can stay ahead of the rapidly-changing needs of their customers, foster growth and increase ROI. TREND #1 The Humanization…
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