This past weekend, Mindgruve was pleased to attend the Motion 2013 conference. Considered a very significant conference in the VFX industry, the event unites creative directors, producers, illustrators, writers, motion designers, animators, graphic designers, and VFX artists to share experiences and collaborate. The event takes place annually at the historic KiMo theatre in downtown Albuquerque,…

There are tons of terms and concepts floating around the digital marketing space – we’re an industry that loves its jargon. But every once in a while, there are some that pop up and make you say, “WTF?” Case in point: Attribution. Now, attribution is something Mindgruve knows well and is all about, but we’re…

Even with today’s heavy focus on digital content, more than half of web consumers are influenced by offline word-of-mouth recommendations, while 40% look beyond the Internet to inform purchasing decisions. Offline marketing is still a major player in overall marketing success, although it’s decidedly more enigmatic when it comes to pulling metrics. Get some insight…

Social media has become an integral part of our lives, even following us where we go to disconnect and unwind – vacation. In fact, 57% of respondents of a recent study indicated they wouldn’t consider abandoning their favorite networks in exchange for hotel kickbacks. Taking note of this need for a social connection during R&R,…

September 9 was a big day for Vine, with two major brands – Dunkin’ Donuts and Trident gum – using the microvideo app to break into the television ad space. Although social media has been working its way into commercials for a while now – it’s hard to think of an ad that doesn’t feature…

We’re excited to announce that, in partnership with four of our incredible clients, we are the proud winner of four 2013 WebAwards. Produced by the Web Marketing Association, the WebAwards competition has been recognizing exemplary websites for 17 years and considers entries from close to 100 unique industries. Judges are pulled from top companies including…

Over the next few months, we’ll be submitting some of our best work to be considered for TheFWA.com’s Site of the Day award. The FWA, or “Favourite Website Awards,” has been around since May 2000 and is the most trafficked web-based awards program in Internet history. Since November 2012 alone, TheFWA.com has received more than…

During IDSD, David Lavine of AppsSavvy spoke about the rise and evolution of native advertising, content that is distributed directly by publishers. This form of advertising has become popularized recently amongst some of the major publishing companies online, such as BuzzFeed and The Atlantic. In fact, native ad spending is growing at a much more…

“The press release is dead.” How many times have you heard that stated, debated, retracted, and restated by public relations and marketing professionals? Since press releases got their start in the glory days of print, many digital-centric marketers have mentally cataloged them in the “do not resuscitate” file and turned exclusively to social media, blogs,…

Despite the fact we were busy getting to know our new alien friend, the Mindgruve team was able to attend some amazing, informative, and insightful sessions at IDSD 2013. Check out some of our favorite takeaways from our day at the conference, which include best practices and musings from top thought leaders like Rand Fishkin…