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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

Google (not provided) and the Future Of SEO

SEO is dead. We’ve all heard so many times over the years. Yet we are still here. Google’s latest strike with the move toward 100% (not provided) is only one more line in a long list. In 2011, Google announced that they decided to move toward secure search to improve their users’ privacies, which meant…

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5 Digital Things We’re Thankful For

It’s Thanksgiving next week and we’re thinking about some things that we’re thankful for this year. In addition to being thankful for the opportunity to be creative on a daily basis and for our supportive friends and family members, we thought about some things that we’re very glad exist in digital.

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[INFOGRAPHIC] Keys to Winning the Content Marketing Marathon

Lately, buzz phrase, “content marketing,” has been circulating around the marketing world. Everyone is hoping to achieve the ideal content marketing strategy, yet some strategists are still trying to figure out the exact formula to achieve the best results. It’s a trial-and-error world out there, but it all begins with a solid foundation to kick-off…

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Chad Robley To Speak At 2013 NAB Futures

With media constantly evolving and multi-screen viewing experiences becoming more common, it’s more important than ever that broadcast media executives assess the digital landscape and optimize for success. There’s no better place to begin this journey than at 2013 NAB Futures: Mapping the Digital Media Landscape, November 4-6, at Montage Laguna Beach.

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8 Scary (Good and Bad) Ads

With Halloween just around the corner, we can’t help but think about some things that spook us. We’ve come across some freakishly good ads that make us jump out of our seats but inspire us to think bigger, and some ads, that well, have our heads scratching on how it passed their PR department.

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What Not to Do On Social: Hijack Users’ Twitter Accounts

Users produce content. It doesn’t necessarily mean you, as a platform, are given free rein over it to use as advertising (according to California law). After losing in court and a cool $20 million settlement later, Facebook has learned its lesson: obtain the user’s consent and clearly state that a user’s shared content will possibly…

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Mindgruve Attends Motion 2013

This past weekend, Mindgruve was pleased to attend the Motion 2013 conference. Considered a very significant conference in the VFX industry, the event unites creative directors, producers, illustrators, writers, motion designers, animators, graphic designers, and VFX artists to share experiences and collaborate. The event takes place annually at the historic KiMo theatre in downtown Albuquerque,…

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Mindgruve Wins Eight W3 Awards for Creative Excellence on the Web

Our team is excited to announce that Mindgruve has been recognized with two gold and six silver W3 Awards for a range of our clients, including our very own website. The W3 Award honors creative excellence on the web and is judged by the International Academy of the Visual Arts. Members of this exclusive body…

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[INFOGRAPHIC] What is Attribution?

There are tons of terms and concepts floating around the digital marketing space – we’re an industry that loves its jargon. But every once in a while, there are some that pop up and make you say, “WTF?” Case in point: Attribution. Now, attribution is something Mindgruve knows well and is all about, but we’re…

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Welcome to Agency X – Can I Take Your Order?

Dunkin Donuts, Jack in the Box, Subway… agency? Franchises aren’t just for food anymore –with chain shops popping up around the US, media outlets are beginning to take interest in this unconventional format. In a recent AdAge article, Alexandra Bruell delves into the franchise model with a focus on ViaMark, an East Coast-based agency that…

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[INFOGRAPHIC] Online vs. Offline

Even with today’s heavy focus on digital content, more than half of web consumers are influenced by offline word-of-mouth recommendations, while 40% look beyond the Internet to inform purchasing decisions. Offline marketing is still a major player in overall marketing success, although it’s decidedly more enigmatic when it comes to pulling metrics. Get some insight…

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[INFOGRAPHIC] The Psychology of Colors in Marketing

When you’re developing a new brand story, redesigning a logo, or setting up an ecommerce site, it’s important to remember a very powerful marketing tool – color. While most brands build their creative assets around what looks great, many don’t consider the impact color can have on consumers’ minds. It’s no coincidence Starbucks’ logo is green,…

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A Whole New Meaning to the Social Check-In

Social media has become an integral part of our lives, even following us where we go to disconnect and unwind – vacation. In fact, 57% of respondents of a recent study indicated they wouldn’t consider abandoning their favorite networks in exchange for hotel kickbacks. Taking note of this need for a social connection during R&R,…

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Teens Get Schooled with New LinkedIn

LinkedIn recently announced an interesting extension to its services: As of September 12, the popular business-centric social network is open to high school students age 14 and older. With access to a myriad of professional resources, this is a great opportunity for the younger generation to develop a stronger drive to succeed. At the same…

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Vine Goes Hollywood

September 9 was a big day for Vine, with two major brands – Dunkin’ Donuts and Trident gum – using the microvideo app to break into the television ad space. Although social media has been working its way into commercials for a while now – it’s hard to think of an ad that doesn’t feature…

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Mindgruve Wins Silver at the Travel Weekly Magellan Awards

September has been kind to Mindgruve on the awards front, and we’re thrilled to be the recipient of a silver Travel Weekly Magellan Award recognizing ChickasawCountry.com. This is the fifth award of the year for the website and we’re honored that our collaboration with Chickasaw Country has garnered such positive recognition and continued success for…

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Exhibiting Excellence at the 2013 WebAwards

We’re excited to announce that, in partnership with four of our incredible clients, we are the proud winner of four 2013 WebAwards. Produced by the Web Marketing Association, the WebAwards competition has been recognizing exemplary websites for 17 years and considers entries from close to 100 unique industries. Judges are pulled from top companies including…

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Cool Campaigns During San Diego Comic-Con: Hyundai Undead

When looking for inspiration for future integrated digital campaigns, I like to look back at some awesome campaigns that happened at this last San Diego Comic-Con. In particular, I was amazed at the dedication of the “zombie invasions” that happened throughout the weekend. I decided to dig a little deeper and see if these zombie…

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Get to Voting on TheFWA.com!

Over the next few months, we’ll be submitting some of our best work to be considered for TheFWA.com’s Site of the Day award. The FWA, or “Favourite Website Awards,” has been around since May 2000 and is the most trafficked web-based awards program in Internet history. Since November 2012 alone, TheFWA.com has received more than…

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Facebook Guidelines Update Makes Promotions Easier Than Ever

It’s a beautiful day in the social media marketing neighborhood – Facebook has eliminated its longtime, relatively stringent regulations on promotions. Now, running contests can happen right on brand Timelines, making the entire process much more simple and cost-effective. As of this week, brands no longer need to use third-party contest apps like Wildfire and…

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