Modern Healthcare & Advertising Age honored Mindgruve with a Silver Healthcare Marketing IMPACT Award! Competing against a wide variety of quality entries from nationally recognized healthcare brands, our efforts in MDVIP’s “National Doctors’ Day” digital marketing campaign won silver in the Digital Category. The award recognizes healthcare’s best advertising, marketing, promotion, and communication campaigns on…
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Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Mindgruve Nominated for Brand Diego’s Agency of the Year Award
SDX’s Brand Diego Awards has nominated Mindgruve in its Agency of the Year category! Agencies will be evaluated on innovation, skill, leadership, and commitment to the San Diego community, among other qualities. In addition, our very own Michael Bowen, Director of Performance Marketing, has been nominated for Agency Professional of the Year! Running for its…
Read MoreMobile Email Marketing: Avoiding the ‘Unsubscribe’
To put it simply, we’re living in the age of screens. Screens of all sizes, of different operating systems, and all have their own set of rules for mobile content. According to a study done by Business Insider, the global smart phone penetration exploded from 5% in 2009 to 22% by the end of 2013….
Read MoreWhat You Need To Know About Millennials
Being a Millennial isn’t as easy as it looks. For those of us born after 1981, we have to live with crushing student loan debt, being labeled as lazy or entitled and people waiting in line to tell us just what’s wrong with our generation. Not to mention, our childhood heroes are constantly being unceremoniously…
Read MoreSlowing Down The Internet.
Earlier this week, Apple unveiled the new iPhone 6, iPhone 6 Plus and Apple Watch in a live-streamed event marred by a bevy of technical issues. And, the Internet promptly erupted with people taking to Twitter to voice their frustration. Just one day later, the Internet slowed to a halt. No, it wasn’t your router…
Read MoreWhat Makes A Successful Brand Tagline?
Working with brands to establish or reinvent their identities, we’ve heard a lot of talk about brand taglines lately. What brands have the most memorable taglines? Which ones have the worst? Are brand taglines even necessary today? Even if it never sees the light of day, going through the exercise of creating a concise slogan…
Read More[INFOGRAPHIC] Post, Pin, & Tweet: The Best Time to Outreach
As a person slightly addicted to social media and a professional social media consultant, I tend to be browsing through my networks every other waking hour (I wish this were an exaggeration). My supervisor kindly refers to me as a “power user.” However, I’m not the general population of social media users. Most tend to…
Read More4 Better Ways to Spend Your Marketing Budget Than at Comic-Con
There’s no doubt. Brands LOVE Comic-Con and so do we. But, as the main exhibit hall gets more crowded each year, it’s becoming obvious that grabbing the attention of attendees is extremely difficult unless you’re spending a ton to promote the next summer blockbuster. Don’t have millions to spend? Here’s a couple ways that brands…
Read MoreTNT’s Integrated Marketing Campaign for Comic-Con
Author’s note: Warning! This article contains some Game of Thrones spoilers. Brace yourselves, San Diego. Comic-Con is coming. Whether you’re a visitor to our beautiful city or a local dreading the imminent Gaslamp traffic, you probably noticed that San Diego’s Gaslamp district is slowly transforming into a media planner’s dream. Storefronts will begin transforming into…
Read MoreWho Are Brands Overlooking at Comic-Con?
What comes to mind when you picture a San Diego Comic-Con attendee? Is it a comic book “geek” with a poster tube slung across his shoulder? A film buff in a movie t-shirt and cargo shorts? Or is it an avid gamer with a Mountain Dew in hand? Every year, Comic-Con grows exponentially with 130,000…
Read MoreObserving a (fantastic) Twitter trend: #TrueDetectiveSeason2
If you subscribe to HBO (or are lucky enough to have a friend or family member who is more than willing to lend you their HBO Go login information), you may be a fan of the crime drama, True Detective, created and written by Nic Pizzolatto and directed by Cary Joji Fukunaga. Though its first…
Read MoreBack to Basics: Focusing on Metrics that Matter
While I fell into marketing on accident, I’ve thoroughly enjoyed applying a scientific approach to improve marketing KPIs, from email open rates to paid search cost-per-click or e-commerce conversion rates and everything in between. In today’s ever-changing world of new tactics and emerging channels, marketers are expected to track and report on dozens of metrics…
Read MoreThe Evolving Brand Tagline
“Melts in your mouth, not in your hand.” “The ultimate driving machine.” “Just do it.” “I’m lovin’ it.” The common denominator of all these taglines is that they are all trying to sell their products to hungry consumers. And arguably, a great brand tagline is a memorable one. As you were reading the list above,…
Read MoreLessons From IDSD 2014: Attention Economy, Brands & Creative Storytelling
David Shing (@Shingy), AOL’s “Digital Prophet” gave one of the most inspiring keynote speeches at Interactive Day San Diego (IDSD 2014) on May 16th of this year. As he walked onto the main stage with his zebra pants and blown up hair, we all knew we were in for something great. Why? His talk about…
Read MoreSocial Media Marketing World 2014: “Let’s Get Social”
I had the opportunity to attend Social Media Marketing World 2014 from March 27th to March 28th to learn from some of the world’s most influential thought leaders in the social media and digital marketing world. During my time there, I’ve acquired a vast amount of invaluable information and education about social media and the…
Read More[INFOGRAPHIC] 2014 State of Digital Marketing
We understand the importance of keeping our finger on the pulse of emerging trends in digital marketing. For instance, though investment in digital is growing, only 25% of a marketing budget is used for online efforts. Of course, we anticipate these investments to grow even bigger as consumers turn to technology and thus are changing…
Read MoreMINDGRUVE WINS VISIT CALIFORNIA POPPY AWARD FOR BEST DIGITAL/SOCIAL MEDIA INITIATIVE
SAN DIEGO, CA – February 13, 2013 – Digital marketing and technology firm Mindgruve, won a 2014 Poppy Award for Visit Carlsbad’s “Carlsbad is where…” integrated digital marketing campaign. The biennial Visit California Poppy Awards honors the best of California tourism, celebrating innovation in travel marketing. A record number of entries for the Visit California…
Read MoreHappy 10th Birthday, Facebook
On February 4th of this year, Facebook celebrated its 10th birthday. Yes, that’s how long the platform that allows you to document your life has been around. To celebrate, a team at Facebook built videos for each user, putting together a “Look Back” compilation of shared moments (mainly of photos and status updates) in a…
Read MoreTracking Engagement Goals with Google Analytics Custom Segments
When collaborating on a website redesign, I was faced with the challenge of measuring success without hard KPIs or conversion goals. Yet our project needed concrete goals we could point to and say, “Yes, this redesign worked!” Stepping back, it dawned on me that, frequently, the (re)design of a website may be disconnected from the…
Read More[INFOGRAPHIC] The Eyes Have It
There is a growing trend in visual content, and it doesn’t look like it’s fading any time soon. Instagram has over 150 million active users sharing #selfies with no fear. SnapChat had the nerve to turn down Facebook’s offer of $3 billion without a blink. Clearly, those so digitally-inclined are moving towards a more visual…
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