Even with today’s heavy focus on digital content, more than half of web consumers are influenced by offline word-of-mouth recommendations, while 40% look beyond the Internet to inform purchasing decisions. Offline marketing is still a major player in overall marketing success, although it’s decidedly more enigmatic when it comes to pulling metrics. Get some insight…

Social media has become an integral part of our lives, even following us where we go to disconnect and unwind – vacation. In fact, 57% of respondents of a recent study indicated they wouldn’t consider abandoning their favorite networks in exchange for hotel kickbacks. Taking note of this need for a social connection during R&R,…

September 9 was a big day for Vine, with two major brands – Dunkin’ Donuts and Trident gum – using the microvideo app to break into the television ad space. Although social media has been working its way into commercials for a while now – it’s hard to think of an ad that doesn’t feature…

We’re excited to announce that, in partnership with four of our incredible clients, we are the proud winner of four 2013 WebAwards. Produced by the Web Marketing Association, the WebAwards competition has been recognizing exemplary websites for 17 years and considers entries from close to 100 unique industries. Judges are pulled from top companies including…

Over the next few months, we’ll be submitting some of our best work to be considered for TheFWA.com’s Site of the Day award. The FWA, or “Favourite Website Awards,” has been around since May 2000 and is the most trafficked web-based awards program in Internet history. Since November 2012 alone, TheFWA.com has received more than…

During IDSD, David Lavine of AppsSavvy spoke about the rise and evolution of native advertising, content that is distributed directly by publishers. This form of advertising has become popularized recently amongst some of the major publishing companies online, such as BuzzFeed and The Atlantic. In fact, native ad spending is growing at a much more…

“The press release is dead.” How many times have you heard that stated, debated, retracted, and restated by public relations and marketing professionals? Since press releases got their start in the glory days of print, many digital-centric marketers have mentally cataloged them in the “do not resuscitate” file and turned exclusively to social media, blogs,…

Despite the fact we were busy getting to know our new alien friend, the Mindgruve team was able to attend some amazing, informative, and insightful sessions at IDSD 2013. Check out some of our favorite takeaways from our day at the conference, which include best practices and musings from top thought leaders like Rand Fishkin…

Four years after eliminating its own native feature, Twitter has outlawed the ability to auto follow through third-party services. This “immediate and programmatic means of following another user back after they follow you,” as described by TechCrunch, was a longtime staple for social media climbers and brands alike until Twitter severed ties in an unassuming…

Mindgruve is honored to be the recipient of two Web Health Awards, which acknowledge exemplary execution of digital resources for healthcare consumers and industry professionals. The awards are a division of the Health Information Resource Center’s National Health Information Awards, a program recognized as one of the most prominent in the nation since its inception…