We’re excited to announce that, in partnership with four of our incredible clients, we are the proud winner of four 2013 WebAwards. Produced by the Web Marketing Association, the WebAwards competition has been recognizing exemplary websites for 17 years and considers entries from close to 100 unique industries. Judges are pulled from top companies including…
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Cool Campaigns During San Diego Comic-Con: Hyundai Undead
When looking for inspiration for future integrated digital campaigns, I like to look back at some awesome campaigns that happened at this last San Diego Comic-Con. In particular, I was amazed at the dedication of the “zombie invasions” that happened throughout the weekend. I decided to dig a little deeper and see if these zombie…
Read MoreGet to Voting on TheFWA.com!
Over the next few months, we’ll be submitting some of our best work to be considered for TheFWA.com’s Site of the Day award. The FWA, or “Favourite Website Awards,” has been around since May 2000 and is the most trafficked web-based awards program in Internet history. Since November 2012 alone, TheFWA.com has received more than…
Read MoreFacebook Guidelines Update Makes Promotions Easier Than Ever
It’s a beautiful day in the social media marketing neighborhood – Facebook has eliminated its longtime, relatively stringent regulations on promotions. Now, running contests can happen right on brand Timelines, making the entire process much more simple and cost-effective. As of this week, brands no longer need to use third-party contest apps like Wildfire and…
Read MoreSponsored Content: What Current Publishers Are Doing With It
During IDSD, David Lavine of AppsSavvy spoke about the rise and evolution of native advertising, content that is distributed directly by publishers. This form of advertising has become popularized recently amongst some of the major publishing companies online, such as BuzzFeed and The Atlantic. In fact, native ad spending is growing at a much more…
Read MoreThe Good and the What Were They Thinking of San Diego Comic-Con
Comic-Con has converted the entire downtown San Diego into a branded frenzy. There are some memorable building front transformations, and then there’s head-scratching advertising running amok around the Gaslamp District.
Read MoreWebinar Recap: “Evolving the Press Release to Drive New Outcomes”
“The press release is dead.” How many times have you heard that stated, debated, retracted, and restated by public relations and marketing professionals? Since press releases got their start in the glory days of print, many digital-centric marketers have mentally cataloged them in the “do not resuscitate” file and turned exclusively to social media, blogs,…
Read More[INFOGRAPHIC] Social-TV Ecosystem Chart
Rewind back a handful of years and the only true distraction from watching your favorite show was your kid sibling incessantly poking you to change the channel. Now, with the advent of mobile technology, watching TV without your trusty iPhone to tweet out your reactions to that crazy episode of Breaking Bad seems something of…
Read MoreKey Takeaways from the West Coast’s Must-Attend Digital Marketing Event
Despite the fact we were busy getting to know our new alien friend, the Mindgruve team was able to attend some amazing, informative, and insightful sessions at IDSD 2013. Check out some of our favorite takeaways from our day at the conference, which include best practices and musings from top thought leaders like Rand Fishkin…
Read MoreDC Entertainment Helps the Digitally-Savvy Comic-Con Attendee Out: Launches New Events App
There are plenty of panels to see this year at the San Diego Comic-Con. And if you’re a DC comic fan, you don’t want to miss anything related to one of the most iconic comic book companies in the world. Just in time for this year’s must-attend event for all comic book fans, DC Entertainment…
Read MoreIn the Twitter Driver’s Seat? You’d Better Learn Manual.
Four years after eliminating its own native feature, Twitter has outlawed the ability to auto follow through third-party services. This “immediate and programmatic means of following another user back after they follow you,” as described by TechCrunch, was a longtime staple for social media climbers and brands alike until Twitter severed ties in an unassuming…
Read MoreAll About Acquisitions: Keeping up with Yahoo!
Unless you’ve been living in a digital vacuum, there’s no doubt you’ve noticed Yahoo! CEO Marissa Mayer’s recent acquisition shopping spree. Since starting with the troubled tech giant in July 2012, Mayer has snapped up 16 companies in total, six of those in the month of May alone. From Tumblr to Summly, keeping track of…
Read MoreMindgruve Wins at Web Health Awards for MDVIP
Mindgruve is honored to be the recipient of two Web Health Awards, which acknowledge exemplary execution of digital resources for healthcare consumers and industry professionals. The awards are a division of the Health Information Resource Center’s National Health Information Awards, a program recognized as one of the most prominent in the nation since its inception…
Read More#AliensAreWatching Mindgruve at IDSD
After all our hard work preparing for our presence at IDSD, the day has come and gone and we couldn’t have had it any better! With Dan Zarrella from Hubspot kicking us off with his morning keynote presentation on social data, we were excited for a full day of learning and playing host to our…
Read MoreStrange Times at the Hilton Bayfront
It’s the week of Interactive Day San Diego, and last week’s oddities at the conference venue are far from over. Since the original UFO sighting on June 10, we’ve come across all sorts of weird footage – however, none was actually seen firsthand by the Mindgruve team until now. As some of us Mindgruvers were out…
Read MoreHivio: Bringing Buzz Back to Radio
Even with the advent of satellite and services like I Heart Radio and Pandora, radio is still struggling to be the American entertainment staple it once was. In fact, more than half of Americans feel radio brands fail when it comes to pushing fresh, interesting content, while 35% have no opinion whatsoever. So what’s a…
Read MorePRISM: A Closer Look at Tech’s Newest Controversy
Over the past few days, PRISM, a government surveillance program, has become a hot button issue within the tech community. After National Security Agency whistleblower Edward Snowden executed “one of the largest leaks in US political history,” major tech industry players including Facebook, Google, Apple, Yahoo!, and Microsoft were accused of giving the federal government…
Read MoreSomething? Someone? is Going Crazy for IDSD
With Interactive Day San Diego fast approaching, there’s lots of activity going on around the Hilton Bayfront – some a bit more bizarre than the rest. It seems that the Hilton staff and guests have been seeing signs of an otherworldly creature popping up around the hotel and the Gaslamp area. We’ve included the latest…
Read More[INFOGRAPHIC] Social CTAs Work
As marketers, we’re all told call-to-actions (CTAs) are a must when grabbing someone’s attention. For example, did you know that including “please retweet” within your tweet significantly drives more retweets than not including it at all? Dan Zarrella from HubSpot presents an infographic (see below) detailing the stats on various common CTAs on Facebook, Twitter, and…
Read MoreMindgruve Makes Top 100 in the San Diego Business Journal
Mindgruve has been named as one of the San Diego Business Journal’s Fastest Growing Private Companies. The honor acknowledges the 100 local companies making the greatest positive impact on San Diego in terms of innovation and contributions to the economy.
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