When you think of advertising on social media, Pinterest is probably one of the networks furthest from your mind. However, the reason why – no set advertising platform – is exactly the reason why you should be doing it: It’s easy to use the Pinterest format to create intuitive, attention-grabbing content fans will love. Brush…
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Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
[INFOGRAPHIC] How to Handle a PR Fail
Nestlé, Domino’s, and United Airlines all have one thing in common – they’ve experienced major, attention-grabbing PR blunders. How each brand handled their crises and recovered, on the other hand, is very different. SDL Social Intelligence takes a closer look at what it takes to effectively bounce back from a PR misstep – and what…
Read MoreCrisis, Trolls, and Blunders: A Social Media Marketing World Recap
Last week, the Content and Social Media team had the pleasure of going to Social Media Marketing World here in San Diego. Of the many sessions I attended, one of my favorites was “Crisis, Trolls, and Blunders: How to Prepare for the Inevitable,” which was led by the entertaining Douglas Karr of DK New Media….
Read MoreSMMW Recap: Discussing Digital Trends with Kyle Lacy
I had the fantastic opportunity to attend Social Media Examiner’s first Social Media Marketing World conference here in San Diego this past week. For the very first conference put on by the blogging giant, SMMW was beyond impressive — not only with the caliber of speakers, but also the networking opportunities available to us. With…
Read MoreHow Multi-Click Saved Social Media
So many marketers look at social media the same way Americans look at the metric system. We know it exists. Some of us know how to use it. But every time we try to show value behind it, we end up with a bruised ego. The challenge a social media marketer experiences is how to…
Read MoreMindgruve and U-T iPad App Honored at Webby Awards
Mindgruve has been honored by the Webby Awards, which recognize digital and Web excellence in Websites, Interactive Advertising and Media, Online Film and Video, Mobile and Apps, and Social.
Read MoreMindgruve Wins 3 ADDYs at District Level
District 15 of the American Advertising Federation, which is comprised of agencies within Southern Nevada and Southern California, has awarded Mindgruve with 3 Silver ADDYs, one each for the highly recognized U-T San Diego iPad app, Mindgruve website, and Mindgruve Handbook. With this recognition, Mindgruve will have the opportunity to be judged by AAF National…
Read MoreA Developer’s Top Web Pick
JacksonvilleArtwalk.com takes advantage of many of the web development techniques I have been using recently. The site originally caught my eye because it showcases how effective responsive web design and parallax can be together.
Read More[INFOGRAPHIC] Visual Social Media Marketing
Unless you’ve been under a rock, you’ll have noticed an increase in visuals throughout all your favorite social media platforms, including Facebook’s imminent newsfeed design overhaul. Videos, pictures, and other visual content have been taking over all our social feeds and *gasp* we’ve actually been taking notice of all this visual content. It’s more engaging and…
Read MoreA Lesson in Authenticity from an Olive Garden Receipt
With sponsored stories and deceptive ads becoming the new normal on social media and the Web, consumers are increasingly skeptical of brand content. Taking advantage of the ever-expanding array of digital and social platforms, brands are undoubtedly passing off their own, carefully crafted content as user-generated buzz far more than they’d like to admit. So,…
Read More[INFOGRAPHIC] Google+: What’s in it for Business
Think Google+ is useless? Think again. Google+ actually influences your business’ search rankings and posts made on Google+ actually index immediately. That’s right, Google+ is great for SEO! Check out the infographic from searchmojo below to see how else Google+ is helping businesses.
Read MoreMindgruve Wins 4 IAC Awards for U-T San Diego
The Internet Advertising Competition (IAC) – one of the industry’s top internet advertising award competitions – has awarded Mindgruve with 4 awards for the U-T San Diego website and iPad application. The 2013 judges represent some of the best the Internet Advertising community has to offer, including: AKQA, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News…
Read MoreTwitter Now Supports Line Breaks: A Haiku
Recently, Twitter announced that it now supports line breaks on Twitter.com and through their official mobile app. As long as you’re within their 140-character limit, the possibilities are endless. So to honor this moment, I decided to create a haiku for this update.
Read More[INFOGRAPHIC] Fascinating Facts About Facebook
It’s no secret Facebook reigns supreme in the social networking world, but who knew its numbers could form the world’s third-largest country? Keep reading for more facts on Facebook’s rise to power, brought to you by Indus Net.
Read MoreFacebook’s Upgraded News Feed Focuses on Visuals, Mobile
Facebook is rolling out a drastically revamped news feed over the next few weeks, bringing a cleaner, visually-driven experience to its billion plus users. With better organization, room for tons of photos and content (and less for ads), and seven segmented news feed options; the new Facebook seems like the answer to many common user…
Read More[INFOGRAPHIC] Pinterest Best Practices
Just because Pinterest is full of pretty pictures doesn’t mean it can’t have a strategy! Since a Pinterest page is going to represent your business online, each pin should be carefully chosen to avoid a mis-pin. Read below to see how you can fully optimize the world of Pinterest. Infographic from ZogDigital.
Read MoreA Whole New Digital World for the Chickasaw Nation’s Artesian Hotel
Mindgruve launches responsive website focused on the mobile traveler SAN DIEGO, CA — March 11, 2013 — Digital marketing and technology agency Mindgruve recently launched the website for the new Artesian Hotel, a luxury property owned by the Chickasaw Nation. Located in Sulphur, Oklahoma, the location is a replica of the city’s original Artesian Hotel,…
Read MoreOMS RECAP: Scaling Social Brand Engagement
A few weeks ago, Mindgruve headed to Online Marketing Summit here in San Diego to embark on some digital education! I participated in the “Scaling Social Brand Engagement” session with Jordan Slabaugh, Director of Social Media at Spredfast, and Michael Bepko, Global Online Community Manager at Whole Foods.
Read More[INFOGRAPHIC] Social Media Event Marketing Checklist
Anyone who has attended or produced a big-time industry event knows how important it is to keep related information at a constant on key social networks. From the attendee standpoint, sharing thoughts, quotes, and event highlights gets you involved in a bigger industry conversation, allows you to see different points of view, and has the…
Read MoreMindgruve most awarded agency at the 2013 San Diego ADDY Awards
San Diego’s top digital marketing and technology firm going for the gold at national level SAN DIEGO, CA – March 4, 2013 – Mindgruve today announced huge wins at the 2013 San Diego ADDY Awards. At the March 1 event, the digital marketing and technology firm took home a total of thirteen awards, making Mindgruve…
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