Update: On May 13, Zach Epstein of BGR was the first to report that the HTC First will be discontinued. Signs pointed to distress several days ago when, after a little over a month on the shelves, AT&T announced that the price of the First would be dropped from $99.99 to 99¢. Although AT&T claimed…
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
[INFOGRAPHIC] Long Live the Email
Thinking about ditching your brand’s email marketing strategy? Think again – email isn’t just thriving; it’s on the up-and-up. Open rates are up by 14% and newsletters still prove to be an essential tool for pushing readers toward converting, whether that means making a purchase or setting up a meeting. Check out this infographic from…
Read MoreWebinar Recap: Peter Shankman Says “Nice Brands Finish First”
In my experience, sometimes finding a good webinar can be a shot in the dark. They’re either not what they seem, or it’s a struggle to find good bits of info in the midst of thinly-veiled sales pitches. However, I thoroughly enjoyed the recent Vocus webinar, “Nice Brands Finish First,” featuring the always-entertaining Peter Shankman….
Read MoreTypeface vs Font: What’s the Difference?
Oftentimes, “Typeface” and “Font” is incorrectly used interchangeably. However, there is a difference, non-designers! I decided to ask Michael Tussey, our talented art director, this simple (or is it?) question, “What is the difference between typeface and font?”
Read MoreMindgruve-Style Custom Forms with formIt
Here at Mindgruve, we do custom everything – and forms are no exception. Many times it can be difficult to choose a JavaScript or jQuery library and just go with it, especially one that will work for any project we take on. We needed something flexible, that we could style with as much CSS as…
Read More[INFOGRAPHIC] Pinterest Advertising: A How-To Guide
When you think of advertising on social media, Pinterest is probably one of the networks furthest from your mind. However, the reason why – no set advertising platform – is exactly the reason why you should be doing it: It’s easy to use the Pinterest format to create intuitive, attention-grabbing content fans will love. Brush…
Read More[INFOGRAPHIC] How to Handle a PR Fail
Nestlé, Domino’s, and United Airlines all have one thing in common – they’ve experienced major, attention-grabbing PR blunders. How each brand handled their crises and recovered, on the other hand, is very different. SDL Social Intelligence takes a closer look at what it takes to effectively bounce back from a PR misstep – and what…
Read MoreCrisis, Trolls, and Blunders: A Social Media Marketing World Recap
Last week, the Content and Social Media team had the pleasure of going to Social Media Marketing World here in San Diego. Of the many sessions I attended, one of my favorites was “Crisis, Trolls, and Blunders: How to Prepare for the Inevitable,” which was led by the entertaining Douglas Karr of DK New Media….
Read MoreSMMW Recap: Discussing Digital Trends with Kyle Lacy
I had the fantastic opportunity to attend Social Media Examiner’s first Social Media Marketing World conference here in San Diego this past week. For the very first conference put on by the blogging giant, SMMW was beyond impressive — not only with the caliber of speakers, but also the networking opportunities available to us. With…
Read MoreHow Multi-Click Saved Social Media
So many marketers look at social media the same way Americans look at the metric system. We know it exists. Some of us know how to use it. But every time we try to show value behind it, we end up with a bruised ego. The challenge a social media marketer experiences is how to…
Read MoreMindgruve and U-T iPad App Honored at Webby Awards
Mindgruve has been honored by the Webby Awards, which recognize digital and Web excellence in Websites, Interactive Advertising and Media, Online Film and Video, Mobile and Apps, and Social.
Read MoreMindgruve Wins 3 ADDYs at District Level
District 15 of the American Advertising Federation, which is comprised of agencies within Southern Nevada and Southern California, has awarded Mindgruve with 3 Silver ADDYs, one each for the highly recognized U-T San Diego iPad app, Mindgruve website, and Mindgruve Handbook. With this recognition, Mindgruve will have the opportunity to be judged by AAF National…
Read MoreA Developer’s Top Web Pick
JacksonvilleArtwalk.com takes advantage of many of the web development techniques I have been using recently. The site originally caught my eye because it showcases how effective responsive web design and parallax can be together.
Read More[INFOGRAPHIC] Visual Social Media Marketing
Unless you’ve been under a rock, you’ll have noticed an increase in visuals throughout all your favorite social media platforms, including Facebook’s imminent newsfeed design overhaul. Videos, pictures, and other visual content have been taking over all our social feeds and *gasp* we’ve actually been taking notice of all this visual content. It’s more engaging and…
Read MoreA Lesson in Authenticity from an Olive Garden Receipt
With sponsored stories and deceptive ads becoming the new normal on social media and the Web, consumers are increasingly skeptical of brand content. Taking advantage of the ever-expanding array of digital and social platforms, brands are undoubtedly passing off their own, carefully crafted content as user-generated buzz far more than they’d like to admit. So,…
Read More[INFOGRAPHIC] Google+: What’s in it for Business
Think Google+ is useless? Think again. Google+ actually influences your business’ search rankings and posts made on Google+ actually index immediately. That’s right, Google+ is great for SEO! Check out the infographic from searchmojo below to see how else Google+ is helping businesses.
Read MoreMindgruve Wins 4 IAC Awards for U-T San Diego
The Internet Advertising Competition (IAC) – one of the industry’s top internet advertising award competitions – has awarded Mindgruve with 4 awards for the U-T San Diego website and iPad application. The 2013 judges represent some of the best the Internet Advertising community has to offer, including: AKQA, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News…
Read MoreTwitter Now Supports Line Breaks: A Haiku
Recently, Twitter announced that it now supports line breaks on Twitter.com and through their official mobile app. As long as you’re within their 140-character limit, the possibilities are endless. So to honor this moment, I decided to create a haiku for this update.
Read More[INFOGRAPHIC] Fascinating Facts About Facebook
It’s no secret Facebook reigns supreme in the social networking world, but who knew its numbers could form the world’s third-largest country? Keep reading for more facts on Facebook’s rise to power, brought to you by Indus Net.
Read MoreFacebook’s Upgraded News Feed Focuses on Visuals, Mobile
Facebook is rolling out a drastically revamped news feed over the next few weeks, bringing a cleaner, visually-driven experience to its billion plus users. With better organization, room for tons of photos and content (and less for ads), and seven segmented news feed options; the new Facebook seems like the answer to many common user…
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