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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

Mindgruve Wins 3 ADDYs at District Level

District 15 of the American Advertising Federation, which is comprised of agencies within Southern Nevada and Southern California, has awarded Mindgruve with 3 Silver ADDYs, one each for the highly recognized U-T San Diego iPad app, Mindgruve website, and Mindgruve Handbook. With this recognition, Mindgruve will have the opportunity to be judged by AAF National…

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A Developer’s Top Web Pick

JacksonvilleArtwalk.com takes advantage of many of the web development techniques I have been using recently. The site originally caught my eye because it showcases how effective responsive web design and parallax can be together.

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[INFOGRAPHIC] Visual Social Media Marketing

Unless you’ve been under a rock, you’ll have noticed an increase in visuals throughout all your favorite social media platforms, including Facebook’s imminent newsfeed design overhaul. Videos, pictures, and other visual content have been taking over all our social feeds and *gasp* we’ve actually been taking notice of all this visual content. It’s more engaging and…

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A Lesson in Authenticity from an Olive Garden Receipt

With sponsored stories and deceptive ads becoming the new normal on social media and the Web, consumers are increasingly skeptical of brand content. Taking advantage of the ever-expanding array of digital and social platforms, brands are undoubtedly passing off their own, carefully crafted content as user-generated buzz far more than they’d like to admit. So,…

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[INFOGRAPHIC] Google+: What’s in it for Business

Think Google+ is useless? Think again. Google+ actually influences your business’ search rankings and posts made on Google+ actually index immediately. That’s right, Google+ is great for SEO! Check out the infographic from searchmojo below to see how else Google+ is helping businesses.  

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Mindgruve Wins 4 IAC Awards for U-T San Diego

  The Internet Advertising Competition (IAC) – one of the industry’s top internet advertising award competitions – has awarded Mindgruve with 4 awards for the U-T San Diego website and iPad application. The 2013 judges represent some of the best the Internet Advertising community has to offer, including: AKQA, BGT Partners, Brunner Digital, Campbell-Ewald, CNN News…

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Twitter Now Supports Line Breaks: A Haiku

Recently, Twitter announced that it now supports line breaks on Twitter.com and through their official mobile app. As long as you’re within their 140-character limit, the possibilities are endless. So to honor this moment, I decided to create a haiku for this update.  

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[INFOGRAPHIC] Fascinating Facts About Facebook

It’s no secret Facebook reigns supreme in the social networking world, but who knew its  numbers could form the world’s third-largest country? Keep reading for more facts on Facebook’s rise to power, brought to you by Indus Net.

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Facebook’s Upgraded News Feed Focuses on Visuals, Mobile

Facebook is rolling out a drastically revamped news feed over the next few weeks, bringing a cleaner, visually-driven experience to its billion plus users. With better organization, room for tons of photos and content (and less for ads), and seven segmented news feed options; the new Facebook seems like the answer to many common user…

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[INFOGRAPHIC] Pinterest Best Practices

Just because Pinterest is full of pretty pictures doesn’t mean it can’t have a strategy! Since a Pinterest page is going to represent your business online, each pin should be carefully chosen to avoid a mis-pin. Read below to see how you can fully optimize the world of Pinterest. Infographic from ZogDigital.

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A Whole New Digital World for the Chickasaw Nation’s Artesian Hotel

Mindgruve launches responsive website focused on the mobile traveler SAN DIEGO, CA — March 11, 2013 — Digital marketing and technology agency Mindgruve recently launched the website for the new Artesian Hotel, a luxury property owned by the Chickasaw Nation. Located in Sulphur, Oklahoma, the location is a replica of the city’s original Artesian Hotel,…

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OMS RECAP: Scaling Social Brand Engagement

A few weeks ago, Mindgruve headed to Online Marketing Summit here in San Diego to embark on some digital education! I participated in the “Scaling Social Brand Engagement” session with Jordan Slabaugh, Director of Social Media at Spredfast, and Michael Bepko, Global Online Community Manager at Whole Foods.

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[INFOGRAPHIC] Social Media Event Marketing Checklist

Anyone who has attended or produced a big-time industry event knows how important it is to keep related information at a constant on key social networks. From the attendee standpoint, sharing thoughts, quotes, and event highlights gets you involved in a bigger industry conversation, allows you to see different points of view, and has the…

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Mindgruve most awarded agency at the 2013 San Diego ADDY Awards

San Diego’s top digital marketing and technology firm going for the gold at national level SAN DIEGO, CA – March 4, 2013 – Mindgruve today announced huge wins at the 2013 San Diego ADDY Awards. At the March 1 event, the digital marketing and technology firm took home a total of thirteen awards, making Mindgruve…

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Going for the Gold at the ADDY Awards

It’s that time again — the ADDYs are upon us! 2012 was full of groundbreaking projects for us and accordingly, we went big and entered twelve of our finest into ten categories. Although we know for sure we won at least something (thanks for the heads up, Ad Club!), your guess is as good as…

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San Diego Does a Double-Take for Parachute Factory

Many of you Mindgruve followers were lucky enough to attend Parachute Factory on February 16. The innovative art and culture event, which was held in the East Village warehouse that housed the Pacific Parachute Company during WWII (and will be Mindgruve HQ come summertime), played host to the works of over forty local artists, live…

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Twitter’s New Service is Di-Vine

Social video sharing is gaining new traction thanks to Twitter’s brand new service, Vine. The app’s users (iOS-only, at least for now) can create and share looping videos that span six seconds or less. But don’t let Vine’s size fool you — already sending the tech and social world atwitter, we have a feeling this…

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[INFOGRAPHIC] How Users Interact with Google+

Did you know that there are 625,000 new users on Google+? Some may think Google+ doesn’t compete with the social media powerhouses (read: Twitter and Facebook). However, that stat alone says that the user base is growing and happy to try out a new social media platform. To learn more about how users actually utilize…

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Mastering the Art of Localized Marketing

On my latest trip to San Francisco, I discovered that the major Japanese fashion retailer, Uniqlo, recently opened a store in San Francisco. With only four other stores in the US, the popularity of this clothing store was highly noticeable: 9 out of 10 people* walking along the streets of SF were wearing the signature…

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