Just because Pinterest is full of pretty pictures doesn’t mean it can’t have a strategy! Since a Pinterest page is going to represent your business online, each pin should be carefully chosen to avoid a mis-pin. Read below to see how you can fully optimize the world of Pinterest. Infographic from ZogDigital.
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Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
A Whole New Digital World for the Chickasaw Nation’s Artesian Hotel
Mindgruve launches responsive website focused on the mobile traveler SAN DIEGO, CA — March 11, 2013 — Digital marketing and technology agency Mindgruve recently launched the website for the new Artesian Hotel, a luxury property owned by the Chickasaw Nation. Located in Sulphur, Oklahoma, the location is a replica of the city’s original Artesian Hotel,…
Read MoreOMS RECAP: Scaling Social Brand Engagement
A few weeks ago, Mindgruve headed to Online Marketing Summit here in San Diego to embark on some digital education! I participated in the “Scaling Social Brand Engagement” session with Jordan Slabaugh, Director of Social Media at Spredfast, and Michael Bepko, Global Online Community Manager at Whole Foods.
Read More[INFOGRAPHIC] Social Media Event Marketing Checklist
Anyone who has attended or produced a big-time industry event knows how important it is to keep related information at a constant on key social networks. From the attendee standpoint, sharing thoughts, quotes, and event highlights gets you involved in a bigger industry conversation, allows you to see different points of view, and has the…
Read MoreMindgruve most awarded agency at the 2013 San Diego ADDY Awards
San Diego’s top digital marketing and technology firm going for the gold at national level SAN DIEGO, CA – March 4, 2013 – Mindgruve today announced huge wins at the 2013 San Diego ADDY Awards. At the March 1 event, the digital marketing and technology firm took home a total of thirteen awards, making Mindgruve…
Read MoreGoing for the Gold at the ADDY Awards
It’s that time again — the ADDYs are upon us! 2012 was full of groundbreaking projects for us and accordingly, we went big and entered twelve of our finest into ten categories. Although we know for sure we won at least something (thanks for the heads up, Ad Club!), your guess is as good as…
Read MoreSan Diego Does a Double-Take for Parachute Factory
Many of you Mindgruve followers were lucky enough to attend Parachute Factory on February 16. The innovative art and culture event, which was held in the East Village warehouse that housed the Pacific Parachute Company during WWII (and will be Mindgruve HQ come summertime), played host to the works of over forty local artists, live…
Read MoreTwitter’s New Service is Di-Vine
Social video sharing is gaining new traction thanks to Twitter’s brand new service, Vine. The app’s users (iOS-only, at least for now) can create and share looping videos that span six seconds or less. But don’t let Vine’s size fool you — already sending the tech and social world atwitter, we have a feeling this…
Read More[INFOGRAPHIC] How Users Interact with Google+
Did you know that there are 625,000 new users on Google+? Some may think Google+ doesn’t compete with the social media powerhouses (read: Twitter and Facebook). However, that stat alone says that the user base is growing and happy to try out a new social media platform. To learn more about how users actually utilize…
Read MoreMastering the Art of Localized Marketing
On my latest trip to San Francisco, I discovered that the major Japanese fashion retailer, Uniqlo, recently opened a store in San Francisco. With only four other stores in the US, the popularity of this clothing store was highly noticeable: 9 out of 10 people* walking along the streets of SF were wearing the signature…
Read MoreFacebook Bug Affecting Brand Page Insights for Up to Six Months
On February 22, Facebook announced that a bug has been affecting Page Insights reporting since as far back as August 2012. Announced on the same day a major security loophole was revealed and just a month after the company fell victim to a “sophisticated” attack on their internal systems and devices, the bug caused brand…
Read MoreRe-marketing Gone Wrong: Don’t be an Online Stalker
Everyone knows the saying, “too much of a good thing,” but lately, I’ve noticed many brands that should be taking it to heart. When it comes to customer targeting, a vast number of brands are re-marketing with no strategy, and it needs to stop. There is an effective way to do re-marketing, and then there…
Read More[INFOGRAPHIC] Behind the Facebook “Like” Button
Facebook’s “Like” is one powerful little button, especially when it comes to marketing on social media. Although savvy marketers know it’s not all about the “Like,” there’s no question it still has a big influence over everything we do. Want to dig deeper into this enigmatic Facebook feature? Take a browse through the below Boostlikes.com…
Read MoreOPINION: Hacking Twitter Accounts Seems To Be This Week’s Harlem Shake
So far, Twitter accounts of major brands, Burger King and Jeep, have been hacked, and it’s only Tuesday. In case you’ve been under a rock, here’s a look at what’s been going on in the Twitterverse: Burger King’s Twitter account was hacked yesterday morning: Image c/o Mashable
Read MoreOnline Marketing Summit Recap
Last week, Online Marketing Summit came to San Diego, and much of the Mindgruve team headed out to check out some of the sessions over the conference’s three-day stint. I went on the first morning to sit in on “Driving Qualified Audiences Into the Funnel Using Rich Media and Distribution Networks,” led by PRNewswire’s VP…
Read MoreMy Geeky Valentine
Happy Valentine’s Day to all you (digital) lovers out there. Whether you’ve got a hot date planned or are staying single this year, we collected the best geeky memes and e-cards the web has to offer to suit any Valentine state of mind. Did you forget a card for your Valentine? They’ll be none the…
Read MoreMindgruve’s New Office Lends Itself to a Unique Art Event
While we aren’t moving into our new office until summer, we’re already making use of the new building by playing venue to a unique art and culture event. Happening on Saturday, February 16, Parachute Factory will feature live music, local bites, and amazing works of art from over forty artists, including our very own Michael…
Read MoreSnapChat Hack Lets Sneaky Snappers Steal Screenshots
Rapid-fire photo sharing app SnapChat is no stranger to controversy— in its relatively short life, it’s been dubbed “the sexting app”— but on January 22, things got a little bit more tangled when an everyday college student broke through its seemingly secure privacy barriers.
Read More3 Rules for Landing Page Success in 2013
It’s the New Year; full of new budgets, new campaigns, and ultimately, new landing pages. Below are three rules you can apply to your landing pages to achieve success and higher ROI for the coming year.
Read MoreHow to NOT Spend $5 Million on One User
Earlier this week, I learned about the University of California’s increased marketing efforts to promote their available online courses. Here is an excerpt: “In an effort to show off its array of online courses, the University of California has poured millions of dollars into promoting its UC Online system. But as the San Francisco Chronicle…
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