On January 15, Facebook held a media event to announce the release of its latest development: Graph Search. Created as an answer to Facebook’s existing search function, Graph Search promises to revolutionize the Facebook search experience with visually pleasing, intuitive results based on your friends’ connections, likes, and habits.
Read More
Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Manti Te’o Got Catfished: What Online Community Management Tips You Can Learn
For those unfamiliar with the term “catfish”, take a look at this bombshell investigative report by Deadspin on this story and you’ll see a prime example of online duping. As I learned more and more about the surprising social media-fueled hoax on Manti Te’o, I couldn’t help but take away two things: Know who you’re…
Read MoreI Don’t Always Remember Ad Campaigns, but When I Do, They’re Usually Pretty Cool
If you think about the staggering number of advertising and marketing campaigns that make their way into our lives each day, the amount that actually make an impression are few and far between. These five campaigns—some recent, some less so; ranging from digital to event marketing—are effective, clever, and representative of what a great ad…
Read MoreThe Instagram Terms Debacle: The Good, the Bad, and the Sketchy
It’s been a rough couple of weeks for Instagram— beyond being flooded with a slew of carefully filtered holiday shots, the recent Facebook acquisition has been caught in the middle of a firestorm of criticism and outrage over newly-proposed (and now defunct) Terms of Service. The new terms created a near-instant Internet uproar that eventually…
Read MoreU-T San Diego’s New Website Primes the County’s Oldest News Outlet for Digital Success
Digital agency of record Mindgruve leads the transition from traditional newspaper to multimedia powerhouse SAN DIEGO, CA—January 8, 2013— Mindgruve today launched a revamped website for client U-T San Diego, developed to further propel the news outlet to the forefront of its industry. The digital marketing agency worked to transform the U-T from a traditional…
Read MoreDigital Media Predictions for 2013
Convergence of direct response and branding media campaigns Marketers have placed a wall between these two types of campaigns, but in reality, they are both aimed at one primary goal: reaching a customer and influencing their decision-making to drive sales for the product or service that we are advertising. While direct response and branding campaigns…
Read MoreDonate to New Alternatives Herrick Children’s Center
For the past 15 years, we’ve worked with the New Alternatives Herrick Children’s Center and their cause. The Center supports children ages 6 through 12 who are victims of abuse, neglect, and/or abandonment. They hope to enrich these children with positive outlets such as art, activities, sports, games, and more. Last month, we volunteered our…
Read MoreOur 12 Favorite Digital Topics of 2012
Quick! Make a wish—it’s 12/12/12. Or is that for 11:11…? Whatever it is, we’re a bit superstitious and we want to take advantage of today’s date singularity and share with everyone our 12 favorite digital topics of 2012. Topics below are in no particular order.
Read MoreMindgruve Predicts: Digital Trends for 2013
It seems like each day, this industry of ours is changing and developing. From the start of a mobile revolution to an explosion in crowdfunding, 2012 was one transformative year, and 2013 is bound to be an even more powerful game changer. Although it’s impossible to predict everything that will make its way onto our…
Read MorePin It to Win It: Let Pinterest Rock Your Business World
If you’re like most entrepreneurs out there, you use social media to leverage your business—Facebook, Twitter, and even some YouTube here and there. But have you thought about how an online pin board could shake up your business for the better? Kitschy as it may seem at the surface, Pinterest is nothing to sneeze at—this…
Read MoreMindgruve Expands Performance Marketing Team
Three seasoned digital marketing thought leaders enhance Mindgruve’s marketing team with acclaimed, big brand experience SAN DIEGO, CA—December 1, 2012—San Diego-based digital marketing and technology firm Mindgruve has expanded its team of experts to include three performance marketing powerhouses. Melissa Lopez, JJ Bannasch, and Michael Bowen contribute performance-focused skills to Mindgruve’s extensive suite of services…
Read MoreConversion Optimization: STOP Throwing Your Money Away
Part of being an advertising or marketing professional is keeping an eye on what goes on in the marketplace for various verticals and products. In doing so, you tend to see things that are done well, done on par, and done poorly. Without diving into the good, the bad and the ugly of all my…
Read MoreWebsite Design Trend: Parallax Scrolling
Here at Mindgruve, we’re constantly looking for inspiration to fuel our creativity. During our creative sessions, we’ve been impressed by several UI designs involving parallax scrolling which uses multiple layers that seem to be moving in different speeds, creating a sensation of depth. This adds a 3-D look to a typically 2-D website. Though we’ve…
Read MoreBite the Hand that Pheeds: The New Kid in Social is Starting Something
It’s “Twitter with a business plan.” It’s “the ultimate ‘mashup’ of other (social media) sites.” It’s Pheed. Social media’s newest addition, launched in October 2012, is getting hashtags flying and controversy stirring (more on that later)—so, what’s this newcomer all about?
Read MoreIndustry-Leading Instagram Accounts (and How to Get Your Business Up There)
Industry Leading Instagram Accounts (and How to Get Your Business Up There)/In a world obsessed with instant gratification, it’s no surprise Instagram has become a frontrunner for private users and brands alike.
Read MoreIs Your Website Ready for Google’s Semantic Search?
Google’s Search Makeover In March 2012, Google announced through the Wall Street Journal that its algorithm and search results will be undergoing a makeover using semantic search technology. It is the biggest change in the company’s history and could affect millions of websites over the next few years. Semantic search refers to the process of…
Read MoreIt’s time! Facebook Timeline is here!
It’s Time! Facebook Timeline Is Here!/How did your brand prepare for the new Facebook Timeline switch?
Read MoreMindgruve Grows Visit Carlsbad’s Facebook Page to 50K “Likes”
Mindgruve Grows Carlsbad’s Facebook Page to 50K Likes/With Mindgruve’s solid social media strategy that includes engaging content and new sharing tactics, Visit Carlsbad’s Facebook Page successfully reached 50K “Likes.”
Read MoreGame Mechanics and Gamification Reshapes Businesses
Game Mechanics and Gamification Reshapes Businesses/Companies have a growing need to provide an engaging experience for their customers, and incorporating Gamification techniques is becoming an increasingly better way to do that.
Read MoreHelp Us Donate to Herrick Children’s Center
Help Us Donate to Herrick Children’s Center/This holiday season, we’re joining forces with New Alternatives Herrick Children’s Center and collecting money donations of any size to help purchase new art supplies and games for children 7-13 years old.
Read More