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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

Facebook Bug Affecting Brand Page Insights for Up to Six Months

On February 22, Facebook announced that a bug has been affecting Page Insights reporting since as far back as August 2012. Announced on the same day a major security loophole was revealed and just a month after the company fell victim to a “sophisticated” attack on their internal systems and devices, the bug caused brand…

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Re-marketing Gone Wrong: Don’t be an Online Stalker

Everyone knows the saying, “too much of a good thing,” but lately, I’ve noticed many brands that should be taking it to heart. When it comes to customer targeting, a vast number of brands are re-marketing with no strategy, and it needs to stop. There is an effective way to do re-marketing, and then there…

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[INFOGRAPHIC] Behind the Facebook “Like” Button

Facebook’s “Like” is one powerful little button, especially when it comes to marketing on social media. Although savvy marketers know it’s not all about the “Like,” there’s no question it still has a big influence over everything we do. Want to dig deeper into this enigmatic Facebook feature? Take a browse through the below Boostlikes.com…

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Online Marketing Summit Recap

Last week, Online Marketing Summit came to San Diego, and much of the Mindgruve team headed out to check out some of the sessions over the conference’s three-day stint. I went on the first morning to sit in on “Driving Qualified Audiences Into the Funnel Using Rich Media and Distribution Networks,” led by PRNewswire’s VP…

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My Geeky Valentine

Happy Valentine’s Day to all you (digital) lovers out there. Whether you’ve got a hot date planned or are staying single this year, we collected the best geeky memes and e-cards the web has to offer to suit any Valentine state of mind. Did you forget a card for your Valentine? They’ll be none the…

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Mindgruve’s New Office Lends Itself to a Unique Art Event

While we aren’t moving into our new office until summer, we’re already making use of the new building by playing venue to a unique art and culture event. Happening on Saturday, February 16, Parachute Factory will feature live music, local bites, and amazing works of art from over forty artists, including our very own Michael…

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SnapChat Hack Lets Sneaky Snappers Steal Screenshots

Rapid-fire photo sharing app SnapChat is no stranger to controversy— in its relatively short life, it’s been dubbed “the sexting app”— but on January 22, things got a little bit more tangled when an everyday college student broke through its seemingly secure privacy barriers.

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How to NOT Spend $5 Million on One User

Earlier this week, I learned about the University of California’s increased marketing efforts to promote their available online courses. Here is an excerpt: “In an effort to show off its array of online courses, the University of California has poured millions of dollars into promoting its UC Online system. But as the San Francisco Chronicle…

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Facebook “Graph Search” Continues the Move Toward Social Search

On January 15, Facebook held a media event to announce the release of its latest development: Graph Search. Created as an answer to Facebook’s existing search function, Graph Search promises to revolutionize the Facebook search experience with visually pleasing, intuitive results based on your friends’ connections, likes, and habits.

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The Instagram Terms Debacle: The Good, the Bad, and the Sketchy

It’s been a rough couple of weeks for Instagram— beyond being flooded with a slew of carefully filtered holiday shots, the recent Facebook acquisition has been caught in the middle of a firestorm of criticism and outrage over newly-proposed (and now defunct) Terms of Service.  The new terms created a near-instant Internet uproar that eventually…

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U-T San Diego’s New Website Primes the County’s Oldest News Outlet for Digital Success

Digital agency of record Mindgruve leads the transition from traditional newspaper to multimedia powerhouse SAN DIEGO, CA—January 8, 2013— Mindgruve today launched a revamped website for client U-T San Diego, developed to further propel the news outlet to the forefront of its industry. The digital marketing agency worked to transform the U-T from a traditional…

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Digital Media Predictions for 2013

Convergence of direct response and branding media campaigns Marketers have placed a wall between these two types of campaigns, but in reality, they are both aimed at one primary goal: reaching a customer and influencing their decision-making to drive sales for the product or service that we are advertising.  While direct response and branding campaigns…

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Donate to New Alternatives Herrick Children’s Center

For the past 15 years, we’ve worked with the New Alternatives Herrick Children’s Center and their cause. The Center supports children ages 6 through 12 who are victims of abuse, neglect, and/or abandonment. They hope to enrich these children with positive outlets such as art, activities, sports, games, and more. Last month, we volunteered our…

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Our 12 Favorite Digital Topics of 2012

Quick! Make a wish—it’s 12/12/12. Or is that for 11:11…? Whatever it is, we’re a bit superstitious and we want to take advantage of today’s date singularity and share with everyone our 12 favorite digital topics of 2012. Topics below are in no particular order.

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Mindgruve Predicts: Digital Trends for 2013

It seems like each day, this industry of ours is changing and developing. From the start of a mobile revolution to an explosion in crowdfunding, 2012 was one transformative year, and 2013 is bound to be an even more powerful game changer. Although it’s impossible to predict everything that will make its way onto our…

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Pin It to Win It: Let Pinterest Rock Your Business World

If you’re like most entrepreneurs out there, you use social media to leverage your business—Facebook, Twitter, and even some YouTube here and there. But have you thought about how an online pin board could shake up your business for the better? Kitschy as it may seem at the surface, Pinterest is nothing to sneeze at—this…

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