Convergence of direct response and branding media campaigns Marketers have placed a wall between these two types of campaigns, but in reality, they are both aimed at one primary goal: reaching a customer and influencing their decision-making to drive sales for the product or service that we are advertising. While direct response and branding campaigns…
Read More
Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Donate to New Alternatives Herrick Children’s Center
For the past 15 years, we’ve worked with the New Alternatives Herrick Children’s Center and their cause. The Center supports children ages 6 through 12 who are victims of abuse, neglect, and/or abandonment. They hope to enrich these children with positive outlets such as art, activities, sports, games, and more. Last month, we volunteered our…
Read MoreOur 12 Favorite Digital Topics of 2012
Quick! Make a wish—it’s 12/12/12. Or is that for 11:11…? Whatever it is, we’re a bit superstitious and we want to take advantage of today’s date singularity and share with everyone our 12 favorite digital topics of 2012. Topics below are in no particular order.
Read MoreMindgruve Predicts: Digital Trends for 2013
It seems like each day, this industry of ours is changing and developing. From the start of a mobile revolution to an explosion in crowdfunding, 2012 was one transformative year, and 2013 is bound to be an even more powerful game changer. Although it’s impossible to predict everything that will make its way onto our…
Read MorePin It to Win It: Let Pinterest Rock Your Business World
If you’re like most entrepreneurs out there, you use social media to leverage your business—Facebook, Twitter, and even some YouTube here and there. But have you thought about how an online pin board could shake up your business for the better? Kitschy as it may seem at the surface, Pinterest is nothing to sneeze at—this…
Read MoreMindgruve Expands Performance Marketing Team
Three seasoned digital marketing thought leaders enhance Mindgruve’s marketing team with acclaimed, big brand experience SAN DIEGO, CA—December 1, 2012—San Diego-based digital marketing and technology firm Mindgruve has expanded its team of experts to include three performance marketing powerhouses. Melissa Lopez, JJ Bannasch, and Michael Bowen contribute performance-focused skills to Mindgruve’s extensive suite of services…
Read MoreConversion Optimization: STOP Throwing Your Money Away
Part of being an advertising or marketing professional is keeping an eye on what goes on in the marketplace for various verticals and products. In doing so, you tend to see things that are done well, done on par, and done poorly. Without diving into the good, the bad and the ugly of all my…
Read MoreWebsite Design Trend: Parallax Scrolling
Here at Mindgruve, we’re constantly looking for inspiration to fuel our creativity. During our creative sessions, we’ve been impressed by several UI designs involving parallax scrolling which uses multiple layers that seem to be moving in different speeds, creating a sensation of depth. This adds a 3-D look to a typically 2-D website. Though we’ve…
Read MoreBite the Hand that Pheeds: The New Kid in Social is Starting Something
It’s “Twitter with a business plan.” It’s “the ultimate ‘mashup’ of other (social media) sites.” It’s Pheed. Social media’s newest addition, launched in October 2012, is getting hashtags flying and controversy stirring (more on that later)—so, what’s this newcomer all about?
Read MoreIndustry-Leading Instagram Accounts (and How to Get Your Business Up There)
Industry Leading Instagram Accounts (and How to Get Your Business Up There)/In a world obsessed with instant gratification, it’s no surprise Instagram has become a frontrunner for private users and brands alike.
Read MoreIs Your Website Ready for Google’s Semantic Search?
Google’s Search Makeover In March 2012, Google announced through the Wall Street Journal that its algorithm and search results will be undergoing a makeover using semantic search technology. It is the biggest change in the company’s history and could affect millions of websites over the next few years. Semantic search refers to the process of…
Read MoreIt’s time! Facebook Timeline is here!
It’s Time! Facebook Timeline Is Here!/How did your brand prepare for the new Facebook Timeline switch?
Read MoreMindgruve Grows Visit Carlsbad’s Facebook Page to 50K “Likes”
Mindgruve Grows Carlsbad’s Facebook Page to 50K Likes/With Mindgruve’s solid social media strategy that includes engaging content and new sharing tactics, Visit Carlsbad’s Facebook Page successfully reached 50K “Likes.”
Read MoreGame Mechanics and Gamification Reshapes Businesses
Game Mechanics and Gamification Reshapes Businesses/Companies have a growing need to provide an engaging experience for their customers, and incorporating Gamification techniques is becoming an increasingly better way to do that.
Read MoreHelp Us Donate to Herrick Children’s Center
Help Us Donate to Herrick Children’s Center/This holiday season, we’re joining forces with New Alternatives Herrick Children’s Center and collecting money donations of any size to help purchase new art supplies and games for children 7-13 years old.
Read MoreThe Social Media Election 2012
The Social Media Election 2012/Since 2008, social media has expanded beyond the young user demographic and is continuing to enhance its personalization and interactivity.
Read MoreWhy You Should Integrate Email + Social Media Marketing
Why You Should Integrate Email + Social Media Marketing/There has been lots of social media buzz lately, especially with the release of Google+ and Facebook’s redesigned layout announcement.
Read MoreIn Memoriam: A Thank You Letter to Steve Jobs
In Memoriam: A Thank You Letter to Steve Jobs/On October 5, 2011, we trickled in from lunch and launched our web browsers to find that apple.com had drastically changed.
Read MoreThe New Facebook & 6 Implications For Your Business
The New Facebook & 6 Implications For Your Business/Facebook has grown to be the thousand pound gorilla in the social networking world with statistics to prove it, but even with that success they decided to make some big changes.
Read MoreMindgruve to Develop A Series of Casino Websites for The Chickasaw Nation
Mindgruve to Develop A Series of Casino Websites for The Chickasaw Nation/Mindgruve and The Chickasaw Nation partner to develop a brand refresh for casino traditional and mobile websites.
Read More