Did you know that there are 625,000 new users on Google+? Some may think Google+ doesn’t compete with the social media powerhouses (read: Twitter and Facebook). However, that stat alone says that the user base is growing and happy to try out a new social media platform. To learn more about how users actually utilize…
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Mastering the Art of Localized Marketing
On my latest trip to San Francisco, I discovered that the major Japanese fashion retailer, Uniqlo, recently opened a store in San Francisco. With only four other stores in the US, the popularity of this clothing store was highly noticeable: 9 out of 10 people* walking along the streets of SF were wearing the signature…
Read MoreFacebook Bug Affecting Brand Page Insights for Up to Six Months
On February 22, Facebook announced that a bug has been affecting Page Insights reporting since as far back as August 2012. Announced on the same day a major security loophole was revealed and just a month after the company fell victim to a “sophisticated” attack on their internal systems and devices, the bug caused brand…
Read MoreRe-marketing Gone Wrong: Don’t be an Online Stalker
Everyone knows the saying, “too much of a good thing,” but lately, I’ve noticed many brands that should be taking it to heart. When it comes to customer targeting, a vast number of brands are re-marketing with no strategy, and it needs to stop. There is an effective way to do re-marketing, and then there…
Read More[INFOGRAPHIC] Behind the Facebook “Like” Button
Facebook’s “Like” is one powerful little button, especially when it comes to marketing on social media. Although savvy marketers know it’s not all about the “Like,” there’s no question it still has a big influence over everything we do. Want to dig deeper into this enigmatic Facebook feature? Take a browse through the below Boostlikes.com…
Read MoreOPINION: Hacking Twitter Accounts Seems To Be This Week’s Harlem Shake
So far, Twitter accounts of major brands, Burger King and Jeep, have been hacked, and it’s only Tuesday. In case you’ve been under a rock, here’s a look at what’s been going on in the Twitterverse: Burger King’s Twitter account was hacked yesterday morning: Image c/o Mashable
Read MoreOnline Marketing Summit Recap
Last week, Online Marketing Summit came to San Diego, and much of the Mindgruve team headed out to check out some of the sessions over the conference’s three-day stint. I went on the first morning to sit in on “Driving Qualified Audiences Into the Funnel Using Rich Media and Distribution Networks,” led by PRNewswire’s VP…
Read MoreMy Geeky Valentine
Happy Valentine’s Day to all you (digital) lovers out there. Whether you’ve got a hot date planned or are staying single this year, we collected the best geeky memes and e-cards the web has to offer to suit any Valentine state of mind. Did you forget a card for your Valentine? They’ll be none the…
Read MoreMindgruve’s New Office Lends Itself to a Unique Art Event
While we aren’t moving into our new office until summer, we’re already making use of the new building by playing venue to a unique art and culture event. Happening on Saturday, February 16, Parachute Factory will feature live music, local bites, and amazing works of art from over forty artists, including our very own Michael…
Read MoreSnapChat Hack Lets Sneaky Snappers Steal Screenshots
Rapid-fire photo sharing app SnapChat is no stranger to controversy— in its relatively short life, it’s been dubbed “the sexting app”— but on January 22, things got a little bit more tangled when an everyday college student broke through its seemingly secure privacy barriers.
Read More3 Rules for Landing Page Success in 2013
It’s the New Year; full of new budgets, new campaigns, and ultimately, new landing pages. Below are three rules you can apply to your landing pages to achieve success and higher ROI for the coming year.
Read MoreHow to NOT Spend $5 Million on One User
Earlier this week, I learned about the University of California’s increased marketing efforts to promote their available online courses. Here is an excerpt: “In an effort to show off its array of online courses, the University of California has poured millions of dollars into promoting its UC Online system. But as the San Francisco Chronicle…
Read MoreFacebook “Graph Search” Continues the Move Toward Social Search
On January 15, Facebook held a media event to announce the release of its latest development: Graph Search. Created as an answer to Facebook’s existing search function, Graph Search promises to revolutionize the Facebook search experience with visually pleasing, intuitive results based on your friends’ connections, likes, and habits.
Read MoreManti Te’o Got Catfished: What Online Community Management Tips You Can Learn
For those unfamiliar with the term “catfish”, take a look at this bombshell investigative report by Deadspin on this story and you’ll see a prime example of online duping. As I learned more and more about the surprising social media-fueled hoax on Manti Te’o, I couldn’t help but take away two things: Know who you’re…
Read MoreI Don’t Always Remember Ad Campaigns, but When I Do, They’re Usually Pretty Cool
If you think about the staggering number of advertising and marketing campaigns that make their way into our lives each day, the amount that actually make an impression are few and far between. These five campaigns—some recent, some less so; ranging from digital to event marketing—are effective, clever, and representative of what a great ad…
Read MoreThe Instagram Terms Debacle: The Good, the Bad, and the Sketchy
It’s been a rough couple of weeks for Instagram— beyond being flooded with a slew of carefully filtered holiday shots, the recent Facebook acquisition has been caught in the middle of a firestorm of criticism and outrage over newly-proposed (and now defunct) Terms of Service. The new terms created a near-instant Internet uproar that eventually…
Read MoreU-T San Diego’s New Website Primes the County’s Oldest News Outlet for Digital Success
Digital agency of record Mindgruve leads the transition from traditional newspaper to multimedia powerhouse SAN DIEGO, CA—January 8, 2013— Mindgruve today launched a revamped website for client U-T San Diego, developed to further propel the news outlet to the forefront of its industry. The digital marketing agency worked to transform the U-T from a traditional…
Read MoreDigital Media Predictions for 2013
Convergence of direct response and branding media campaigns Marketers have placed a wall between these two types of campaigns, but in reality, they are both aimed at one primary goal: reaching a customer and influencing their decision-making to drive sales for the product or service that we are advertising. While direct response and branding campaigns…
Read MoreDonate to New Alternatives Herrick Children’s Center
For the past 15 years, we’ve worked with the New Alternatives Herrick Children’s Center and their cause. The Center supports children ages 6 through 12 who are victims of abuse, neglect, and/or abandonment. They hope to enrich these children with positive outlets such as art, activities, sports, games, and more. Last month, we volunteered our…
Read MoreOur 12 Favorite Digital Topics of 2012
Quick! Make a wish—it’s 12/12/12. Or is that for 11:11…? Whatever it is, we’re a bit superstitious and we want to take advantage of today’s date singularity and share with everyone our 12 favorite digital topics of 2012. Topics below are in no particular order.
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