Three seasoned digital marketing thought leaders enhance Mindgruve’s marketing team with acclaimed, big brand experience SAN DIEGO, CA—December 1, 2012—San Diego-based digital marketing and technology firm Mindgruve has expanded its team of experts to include three performance marketing powerhouses. Melissa Lopez, JJ Bannasch, and Michael Bowen contribute performance-focused skills to Mindgruve’s extensive suite of services…
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Conversion Optimization: STOP Throwing Your Money Away
Part of being an advertising or marketing professional is keeping an eye on what goes on in the marketplace for various verticals and products. In doing so, you tend to see things that are done well, done on par, and done poorly. Without diving into the good, the bad and the ugly of all my…
Read MoreWebsite Design Trend: Parallax Scrolling
Here at Mindgruve, we’re constantly looking for inspiration to fuel our creativity. During our creative sessions, we’ve been impressed by several UI designs involving parallax scrolling which uses multiple layers that seem to be moving in different speeds, creating a sensation of depth. This adds a 3-D look to a typically 2-D website. Though we’ve…
Read MoreBite the Hand that Pheeds: The New Kid in Social is Starting Something
It’s “Twitter with a business plan.” It’s “the ultimate ‘mashup’ of other (social media) sites.” It’s Pheed. Social media’s newest addition, launched in October 2012, is getting hashtags flying and controversy stirring (more on that later)—so, what’s this newcomer all about?
Read MoreIndustry-Leading Instagram Accounts (and How to Get Your Business Up There)
Industry Leading Instagram Accounts (and How to Get Your Business Up There)/In a world obsessed with instant gratification, it’s no surprise Instagram has become a frontrunner for private users and brands alike.
Read MoreIs Your Website Ready for Google’s Semantic Search?
Google’s Search Makeover In March 2012, Google announced through the Wall Street Journal that its algorithm and search results will be undergoing a makeover using semantic search technology. It is the biggest change in the company’s history and could affect millions of websites over the next few years. Semantic search refers to the process of…
Read MoreIt’s time! Facebook Timeline is here!
It’s Time! Facebook Timeline Is Here!/How did your brand prepare for the new Facebook Timeline switch?
Read MoreMindgruve Grows Visit Carlsbad’s Facebook Page to 50K “Likes”
Mindgruve Grows Carlsbad’s Facebook Page to 50K Likes/With Mindgruve’s solid social media strategy that includes engaging content and new sharing tactics, Visit Carlsbad’s Facebook Page successfully reached 50K “Likes.”
Read MoreGame Mechanics and Gamification Reshapes Businesses
Game Mechanics and Gamification Reshapes Businesses/Companies have a growing need to provide an engaging experience for their customers, and incorporating Gamification techniques is becoming an increasingly better way to do that.
Read MoreHelp Us Donate to Herrick Children’s Center
Help Us Donate to Herrick Children’s Center/This holiday season, we’re joining forces with New Alternatives Herrick Children’s Center and collecting money donations of any size to help purchase new art supplies and games for children 7-13 years old.
Read MoreThe Social Media Election 2012
The Social Media Election 2012/Since 2008, social media has expanded beyond the young user demographic and is continuing to enhance its personalization and interactivity.
Read MoreWhy You Should Integrate Email + Social Media Marketing
Why You Should Integrate Email + Social Media Marketing/There has been lots of social media buzz lately, especially with the release of Google+ and Facebook’s redesigned layout announcement.
Read MoreIn Memoriam: A Thank You Letter to Steve Jobs
In Memoriam: A Thank You Letter to Steve Jobs/On October 5, 2011, we trickled in from lunch and launched our web browsers to find that apple.com had drastically changed.
Read MoreThe New Facebook & 6 Implications For Your Business
The New Facebook & 6 Implications For Your Business/Facebook has grown to be the thousand pound gorilla in the social networking world with statistics to prove it, but even with that success they decided to make some big changes.
Read MoreMindgruve to Develop A Series of Casino Websites for The Chickasaw Nation
Mindgruve to Develop A Series of Casino Websites for The Chickasaw Nation/Mindgruve and The Chickasaw Nation partner to develop a brand refresh for casino traditional and mobile websites.
Read MoreMindgruve’s Top Web Design Trends for 2012
Mindgruve’s Top Web Design Trends for 2012/With 2012 fast approaching, it’s time we took a look at where web design is headed for the coming year.
Read MoreBehavior Targeted Advertising is About to Blow Up
Behavior Targeted Advertising is About to Blow Up/Amazon announced in late June 2011 that they will be jumping into the advertising industry, and you can be sure that other online retailers will follow.
Read MoreA Mindgruve Review: Google+ is a Plus
A Mindgruve Review: Google+ is a Plus/In June, Google’s navigation bar got a new look as part of the release of their own social network called Google+, which is supposed to be an extension of Google.
Read MoreThe Struggle Between SEO & PR
The Struggle Between SEO & PR/The battle between SEO and PR has been occurring for quite some time now and we’ve decided to see if we can bring some sense to this altercation.
Read MoreFoursquare Specials: How Local, Small Businesses Can Use Them
Foursquare Specials: How Local, Small Businesses Can Use Them/If you’ve been following our Foursquare blog series, you may have read “What is Foursquare?” and “3 Big Brand Campaigns To Learn From On Foursquare”.
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