MindgruveMacarta Data-Driven Marketing, Creative & Commerce

Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.

What is Foursquare?

What is Foursquare?/As the popularity of Foursquare grows, businesses interest in how the location-based application can help their business grows as well, which is why we’re taking this opportunity to help explain the basics.

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Creating Brand Loyalty Through Digital Couponing

In honor of National Coupon Month, we tip our hats to the rapidly growing trend of digital coupons. With constantly evolving technology and multiple communication channels, the delivery of digital coupons is quickly becoming key in creating customer loyalty. Companies that provide coupons to consumers and foster relationships across channels including email, online hubs, social…

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Ping: Apple’s Newest Tool Has Missed Its Mark

Apple has recently announced its venture into the glut of social media networks on the internet – Ping. Ping is an iTunes-based community where users can list their favorite bands, follow some of their favorite artists and discover new artists through their friends. This new service was extremely popular at its inception, registering 1 million…

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Digital Barcodes: The Present and Future of Mobile Marketing

The past few years have seen many innovations in the world of mobile marketing, one of the biggest being the use of digital barcodes. Digital barcodes, or Quick Response codes, are barcodes that, when scanned using a mobile device’s QR code reader, lead users to promotional information designated by the creator. We believe digital barcodes…

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