New Media’s Relationship with Politics/Use of social and mobile media to connect
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Food for Your Brain.
Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Visit Carlsbad Renews Contract with Mindgruve
Visit Carlsbad Renews Contract with Mindgruve/Increased online marketing efforts that have helped
Read MoreCreating Brand Loyalty Through Digital Couponing
In honor of National Coupon Month, we tip our hats to the rapidly growing trend of digital coupons. With constantly evolving technology and multiple communication channels, the delivery of digital coupons is quickly becoming key in creating customer loyalty. Companies that provide coupons to consumers and foster relationships across channels including email, online hubs, social…
Read MorePing: Apple’s Newest Tool Has Missed Its Mark
Apple has recently announced its venture into the glut of social media networks on the internet – Ping. Ping is an iTunes-based community where users can list their favorite bands, follow some of their favorite artists and discover new artists through their friends. This new service was extremely popular at its inception, registering 1 million…
Read MoreDigital Barcodes: The Present and Future of Mobile Marketing
The past few years have seen many innovations in the world of mobile marketing, one of the biggest being the use of digital barcodes. Digital barcodes, or Quick Response codes, are barcodes that, when scanned using a mobile device’s QR code reader, lead users to promotional information designated by the creator. We believe digital barcodes…
Read MoreOnline Video Marketing: Relatable, Engaging Content Leads to Successful Campaigns
Online video is a major part of the interactive world and many say it’s the future of marketing. However, it wasn’t until recently that we’ve seen companies actively use it to reach audiences online. Toyota (apart from the recall woes faced earlier this year) and Levi’s have shown great leadership with their current campaigns. Inspired…
Read MoreMindgruve Powers Sunfood Facebook Page to 50,000 “Likes”
Mindgruve Powers Sunfood Facebook Page to 50,000 Likes/Utilizing a custom-built weekly deals Facebook tab
Read MoreInteractive Day San Diego – A Review
The 6th Annual Interactive Day San Diego has wrapped and we couldn’t have asked for a better day of fun and learning with industry thought leaders regarding mobile, web design, online video, SEO, social media, email marketing and more! Together with SanDiego.com and Chad Robley, sponsoring IDSD 2010 was an honor for Mindgruve and we’re…
Read MoreThe No Fold Philosophy: Hierarchy, Content and Strategy Eliminate Barriers
“The fold.” Clients are concerned with it, advertisers want to be above it and web designers continue to argue its existence. Though this term makes sense in the newspaper industry, when it comes to web design, our philosophy is that “the fold” is dead. Hierarchy of content, a well-defined design strategy and user habits now…
Read MoreMindgruve Sponsors, Awards Student Portfolio Scholarship
SAN DIEGO,CA – June 3, 2010 – Helping to support local design students as they strive towards greatness, Mindgruve sponsored and awarded local San Diego State University student, Raymond Chou, with the Best of Interactive scholarship at the 14th Annual AIGA SD Student Portfolio Exhibition. Mindgruve Art Director and AIGA Judge/Presenter, Barbara Luna, commented, “The…
Read MoreMindgruve Helps Client, Visit Carlsbad, Achieve Top Travel Status
New branding and increased awareness help Carlsbad, CA become a top TripAdvisor destination. SAN DIEGO,CA – May 26, 2010 – Through a refreshed brand, online marketing strategy and new, user-friendly website, Mindgruve helped Visit Carlsbad put their town at the forefront of the online travel conversation. Not listed as a TripAdvisor top destination in 2009,…
Read MoreSocial Media Measurement: Company-specific Goals Determine Best KPIs
Let’s face it, since the emergence of social media, marketers have been struggling to find the best ways to measure whether or not their investment in it is paying off. With all the simple measurement tools available, emphasis continues to be placed on baseline ROI and industry-standard Key Performance Indicators (KPIs). However, we cannot forget…
Read MoreMindgruve Honored as Top Brand Identity Firm
Mindgruve has nine logos featured in the LogoLounge Master Library, Volume 1. SAN DIEGO,CA – May 19, 2010 – In the first volume of their Master Library series, Initial & Crest Logos, LogoLounge awarded Mindgruve, a San Diego-based digital media firm, with nine featured logos, including: Crestline Funding ClearWater Outdoor Panish & Hoey Dr. Michael…
Read MoreCause Criteria: Consumers Get Cause-centric, Should Your Brand Follow?
Cause marketing is nothing new. Yoplait has been supporting breast cancer research for years. What is new, are the “New Affluents,” who spend over $303 billion a year in the U.S. on their favorite brands. With their spending power, this group is single-handedly redefining what makes a “good” brand, including if that brand represents integrity…
Read MoreSocial Media: a Catalyst for Traditional Media’s Growth?
For years, television has seen a steady ratings decline for prime time slots and major event broadcasts. Naturally, the consistent surge of websites (especially social ones) has been blamed, but the 2010 Vancouver Winter Olympics may be proving that trend incorrect. Earlier this year, televised events coupled with online campaigns and social media engagement, such…
Read MoreMindgruve Launches New Visit Carlsbad Website
Robust new site offers travelers details, deals and planning for their next SoCal vacation. SAN DIEGO,CA – February 24, 2010 – To provide visitors to the Carlsbad area of southern California with an easier travel planning experience, San Diego-based digital media agency, Mindgruve, recently launched a comprehensive, SEO optimized, conversion-driven and mobile friendly website for…
Read MoreBalancing Media Content and Cost in a Social World
The beginning of 2010 has already shown us a lot of exciting potential for the social world, including Apple’s iPad and Super Bowl XLIV ad campaigns’ interaction in social media. But what we’re most intrigued with are two recent articles from Caroline McCarthy and Joe Marchese. Both articles discuss the emergence and dispersion of noteworthy…
Read MoreMindgruve Launches New Campaign to Tell San Diego North’s Great Story.
New online campaign invites travelers to learn about San Diego North, visit and share their experiences. SAN DIEGO,CA – February 3, 2010 – To start 2010 with positive tourism efforts, San Diego North Convention and Visitors Bureau enlisted Mindgruve, a San Diego-based Digital Media Agency, to develop and launch an online campaign that would engage…
Read MoreMindgruve Helps Carlsbad Achieve Top Tourism Performance in San Diego Region.
Visit Carlsbad shows impressive tourism numbers to start new year. SAN DIEGO,CA – February 1, 2010 – While the San Diego region experienced an 8.3% drop in 2009 room occupancy compared to 2008, the Carlsbad area has shown great promise for a better 2010 in the year’s first weeks. Of the regions in San Diego…
Read MoreMindgruve Propels Sunfood to Record Holiday Season Sales.
Through a comprehensive holiday marketing campaign, Mindgruve drives record sales at Sunfood.com SAN DIEGO,CA – January 29, 2010 – Over the 2009 holiday season, San Diego-based digital media agency, Mindgruve, helped release new products, launch social media efforts, and unleash email and internet marketing campaigns that resulted in record sales for client, Sunfood.com. Starting in…
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