Online video is a major part of the interactive world and many say it’s the future of marketing. However, it wasn’t until recently that we’ve seen companies actively use it to reach audiences online. Toyota (apart from the recall woes faced earlier this year) and Levi’s have shown great leadership with their current campaigns. Inspired…
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Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Mindgruve Powers Sunfood Facebook Page to 50,000 “Likes”
Mindgruve Powers Sunfood Facebook Page to 50,000 Likes/Utilizing a custom-built weekly deals Facebook tab
Read MoreInteractive Day San Diego – A Review
The 6th Annual Interactive Day San Diego has wrapped and we couldn’t have asked for a better day of fun and learning with industry thought leaders regarding mobile, web design, online video, SEO, social media, email marketing and more! Together with SanDiego.com and Chad Robley, sponsoring IDSD 2010 was an honor for Mindgruve and we’re…
Read MoreThe No Fold Philosophy: Hierarchy, Content and Strategy Eliminate Barriers
“The fold.” Clients are concerned with it, advertisers want to be above it and web designers continue to argue its existence. Though this term makes sense in the newspaper industry, when it comes to web design, our philosophy is that “the fold” is dead. Hierarchy of content, a well-defined design strategy and user habits now…
Read MoreMindgruve Sponsors, Awards Student Portfolio Scholarship
SAN DIEGO,CA – June 3, 2010 – Helping to support local design students as they strive towards greatness, Mindgruve sponsored and awarded local San Diego State University student, Raymond Chou, with the Best of Interactive scholarship at the 14th Annual AIGA SD Student Portfolio Exhibition. Mindgruve Art Director and AIGA Judge/Presenter, Barbara Luna, commented, “The…
Read MoreMindgruve Helps Client, Visit Carlsbad, Achieve Top Travel Status
New branding and increased awareness help Carlsbad, CA become a top TripAdvisor destination. SAN DIEGO,CA – May 26, 2010 – Through a refreshed brand, online marketing strategy and new, user-friendly website, Mindgruve helped Visit Carlsbad put their town at the forefront of the online travel conversation. Not listed as a TripAdvisor top destination in 2009,…
Read MoreSocial Media Measurement: Company-specific Goals Determine Best KPIs
Let’s face it, since the emergence of social media, marketers have been struggling to find the best ways to measure whether or not their investment in it is paying off. With all the simple measurement tools available, emphasis continues to be placed on baseline ROI and industry-standard Key Performance Indicators (KPIs). However, we cannot forget…
Read MoreMindgruve Honored as Top Brand Identity Firm
Mindgruve has nine logos featured in the LogoLounge Master Library, Volume 1. SAN DIEGO,CA – May 19, 2010 – In the first volume of their Master Library series, Initial & Crest Logos, LogoLounge awarded Mindgruve, a San Diego-based digital media firm, with nine featured logos, including: Crestline Funding ClearWater Outdoor Panish & Hoey Dr. Michael…
Read MoreCause Criteria: Consumers Get Cause-centric, Should Your Brand Follow?
Cause marketing is nothing new. Yoplait has been supporting breast cancer research for years. What is new, are the “New Affluents,” who spend over $303 billion a year in the U.S. on their favorite brands. With their spending power, this group is single-handedly redefining what makes a “good” brand, including if that brand represents integrity…
Read MoreSocial Media: a Catalyst for Traditional Media’s Growth?
For years, television has seen a steady ratings decline for prime time slots and major event broadcasts. Naturally, the consistent surge of websites (especially social ones) has been blamed, but the 2010 Vancouver Winter Olympics may be proving that trend incorrect. Earlier this year, televised events coupled with online campaigns and social media engagement, such…
Read MoreMindgruve Launches New Visit Carlsbad Website
Robust new site offers travelers details, deals and planning for their next SoCal vacation. SAN DIEGO,CA – February 24, 2010 – To provide visitors to the Carlsbad area of southern California with an easier travel planning experience, San Diego-based digital media agency, Mindgruve, recently launched a comprehensive, SEO optimized, conversion-driven and mobile friendly website for…
Read MoreBalancing Media Content and Cost in a Social World
The beginning of 2010 has already shown us a lot of exciting potential for the social world, including Apple’s iPad and Super Bowl XLIV ad campaigns’ interaction in social media. But what we’re most intrigued with are two recent articles from Caroline McCarthy and Joe Marchese. Both articles discuss the emergence and dispersion of noteworthy…
Read MoreMindgruve Launches New Campaign to Tell San Diego North’s Great Story.
New online campaign invites travelers to learn about San Diego North, visit and share their experiences. SAN DIEGO,CA – February 3, 2010 – To start 2010 with positive tourism efforts, San Diego North Convention and Visitors Bureau enlisted Mindgruve, a San Diego-based Digital Media Agency, to develop and launch an online campaign that would engage…
Read MoreMindgruve Helps Carlsbad Achieve Top Tourism Performance in San Diego Region.
Visit Carlsbad shows impressive tourism numbers to start new year. SAN DIEGO,CA – February 1, 2010 – While the San Diego region experienced an 8.3% drop in 2009 room occupancy compared to 2008, the Carlsbad area has shown great promise for a better 2010 in the year’s first weeks. Of the regions in San Diego…
Read MoreMindgruve Propels Sunfood to Record Holiday Season Sales.
Through a comprehensive holiday marketing campaign, Mindgruve drives record sales at Sunfood.com SAN DIEGO,CA – January 29, 2010 – Over the 2009 holiday season, San Diego-based digital media agency, Mindgruve, helped release new products, launch social media efforts, and unleash email and internet marketing campaigns that resulted in record sales for client, Sunfood.com. Starting in…
Read MoreMindgruve Engages Audience with Social Santa Contest
Facebook promotion leads to increased brand interaction over the holiday season. SAN DIEGO,CA – January 19, 2010 – During the 2009 holiday season, Mindgruve, a digital media firm based in San Diego, CA, launched a social media promotion that combined two popular holiday games – Secret Santa and White Elephant Gift Exchange – with a social…
Read MoreHelp For Haiti
As we’re sure you already know, the horrifying tragedy in Haiti is growing worse by the day. And while we typically use this forum for business communication, today we wanted to share with you how we’ve partnered with one of our clients to help the relief efforts as well as invite you to get involved….
Read MoreMindgruve’s Top 3 Predictions for 2010
As the Mindgruve gang dispersed over the holidays, we still had one job to do: Think about what will affect our industry most in 2010. When we all got back, we found our top three. 1. SEOcial Media With the recent upgrades by Google and Bing to integrate Facebook and Twitter posts into search results,…
Read MoreVisit Carlsbad Signs One-year Contract Extension with Mindgruve
Carlsbad CVB looks to keep momentum going with San Diego, California-based digital media firm. SAN DIEGO,CA – After two successful campaigns over the spring and summer of 2009, Visit Carlsbad has once again decided to tap their neighbor to the south, digital media firm, Mindgruve, to take on their interactive marketing efforts over the next…
Read MoreSan Diego North Signs Internet Marketing Deal with Mindgruve
Over 300 hotels look to use interactive marketing to capitalize on mini-vacation trend this fall SAN DIEGO, CA – In an effort to bolster tourism in a struggling economy, San Diego North has chosen to partner with San Diego, California-based digital media firm, Mindgruve. “We were looking for someone who could maximize our dollars and…
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