Mindgruve CEO Chad Robley has been selected as a Finalist for San Diego Business Journal’s 2019 CEO of the Year Awards. The event recognizes the great achievements of local industry leaders both within their respective companies and the community at large. More specifically, finalists and winners are recognized for demonstrating vision and leadership that achieved…
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Latest Trends and Best Practices from our Thought Leaders and Industry Experts.
Why Your Agency’s Project Manager is Worth Every Penny
Assigns resources. Validates estimates. Fine-tunes scopes. Creates timelines. Runs burn reports. Tracks approvals. Coordinates vendors. “QAs” and troubleshoots. Reconciles budgets and billing. The job description for agency project managers goes on and on. Saying they wear multiple hats is an understatement. These are the people behind the scenes, planning, organizing and prioritizing resources and tasks…
Read MoreMindgruve’s Media Team Talks Programmatic Advertising
Twenty years after its introduction, advertising via programmatic buying is now widely considered effective, efficient and reliable. In fact, with capabilities like real time data and insights, immediate placements and hyper-focused targeting, advertisers in the U.S. are expected to spend $84 billion on programmatic campaigns in 2019 alone. Mindgruve’s media team is well versed in…
Read MoreDigiday Future of TV Summit Takeaways
Mindgruve attended the Digiday Future of TV Summit in Palm Springs this past April. The conference hosted brands and agencies from around the country to discuss TV advertising in the streaming era. Television ratings are down, TV ad costs are up and the state of the tactic is in flux as new publishers emerge and…
Read MoreContent Is The New Ad
Creating a successful marketing plan is about finding balance. Balance between tactics that drive massive awareness and tactics that engage potential consumers at a deeper level. When seeking reach, it’s not uncommon for marketers to experience limits to the scale of effectiveness when utilizing popular digital tactics such as banners, native or social ads. While…
Read More“Inside Out” Advances to Nationals of American Advertising Awards
“Inside Out,” an integrated campaign produced by Mindgruve for Neurocore, is advancing to the Nationals of the American Advertising Awards after receiving a Silver ADDY in the Elements of Advertising category at the District level. It was judged alongside more than 250 submissions out of Orange County, Las Vegas and Los Angeles. Nationals represents the…
Read MoreMartinelli’s Website Recognized as Webby Honoree
The Martinelli’s website, designed and developed by Mindgruve as part of a larger rebranding project for the 150-year-old beverage company, has been recognized as a 2019 Webby Awards Honoree in the category of Websites: Best Visual Design – Aesthetic. Out of more than 13,000 entries from 70 countries around the world, only the top 20%…
Read MoreMindgruve Receives Eight Awards, Including One Gold, at the 2019 ADDYs
Mindgruve received one Gold, two Silvers, four Bronzes and a People’s Choice Award at the 2019 San Diego ADDYs hosted by SDX. Inside Out, an integrated campaign produced for Neurocore, stood out among the agency’s submissions. It received top honors in the Elements of Advertising category. Another integrated campaign produced for Renovate America titled A…
Read MoreDon’t Underestimate The Value of Voice for Your Business
It’s 2019 and nearly everyone has a built in assistant – voice assistant that is. Voice technology and its underlying software – voice recognition, artificial intelligence, natural language processing and beyond – is evolving rapidly and becoming omnipresent. With the rise of position zero, the coveted search result spot that voice assistants are pulling from,…
Read MoreWhat the disruption to TV advertising means for marketers
TV advertising is still one of the most powerful and influential tactics. Since the 1950s, the television has been the centerpiece in living rooms across the country. As soap operas, sitcoms, documentaries and more captivated people, marketers were afforded opportunities to do the same, creating one of the most effective advertising mediums ever. Today, TVs…
Read MoreMindgruve Named to Inc. 5000
Mindgruve was named to Inc. 5000, joining America’s fastest-growing private companies in 2018. To be eligible, companies must be independent and privately held U.S.-based businesses that generated at least $100,000 in revenue in 2014 and at least $2 million in revenue in 2017. Mindgruve ranks #3925 overall, #615 of 741 in California, #379 of…
Read MoreBig Idea, Small Thinking
Since the Creative Revolution in the 1960s, industry heavyweights like David Ogilvy and George Lois have touted the proverbial “big idea” as the driving force behind the world’s greatest advertising campaigns. They weren’t wrong. But every great campaign—hell, every great creative endeavor—begins with a microscopic thought or insight. Isaac Newton allegedly conceived the theory of…
Read MoreThe First Annual Gruvie Awards
It was the black tie, black carpet event that made everyone question their careers. Winners were presented with trophies that left them feeling honored-ish. The rest were breathing sighs of relief between sips of their craft cocktails. The night was unforgettable. We’re pretty sure. Fortunately, we captured video and pictures. Or as the judge will…
Read MoreMindgruve Recognized for Outstanding Community Service
Mindgruve is set to receive the Horizon Award from Serving Seniors, a local non-profit dedicated to serving free, healthy meals to underprivileged senior citizens. The award recognizes a standout company and its volunteers for their ongoing dedication to the organization. Having worked with Serving Seniors for nearly a decade, Mindgruve Operations Manager Andy Bower captains…
Read MoreMindgruve Takes Home Eight ADDYs
Mindgruve was honored with two Silvers, three Bronzes and three People’s Choice awards at the 2018 ADDYs. Junior Copywriter, Erik Sena, also received one Gold and two Silver ADDYs for student work. The full list included: SleepScore Identity System Silver, Cross Platform and People’s Choice Martinelli’s Icons Silver, Elements of Advertising Martinelli’s “Lost…
Read MoreChad Robley Named to San Diego Business Journal’s 500 Influential Business Leaders List
Mindgruve co-founder and CEO Chad Robley has been named to San Diego Business Journal’s San Diego 500: The Book of Influential Business Leaders list. Curated by the San Diego Business Journal newsroom, this coveted list recognizes local business leaders across various industries who serve key roles within the community, champion civic initiatives and help strengthen…
Read MoreMindgruve Named Agency of Record for United Capital Financial Advisers
San Diego, Calif., (October 5, 2017) – Mindgruve, one of the fastest growing marketing and technology agencies in the nation, was recently named the Agency of Record for United Capital Financial Advisers. Founded in 2005, United Capital is the first and largest Financial Life Management firm with more than 80 offices nationwide and over $19…
Read MoreThe Roundup – September 2017 Edition
Each month, we recap the biggest industry news by rounding up a handful of can’t-miss articles. In September, we saw tech giants spend big on television, heard a call for marketers to refocus on awareness, noticed missed opportunities on YouTube and more. Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads…
Read MoreMindgruve Expands Client Service Offerings With Macarta Partnership
Mindgruve, one of the fastest growing marketing and technology agencies in the nation, recently announced its strategic partnership with Macarta (www.macarta.com). Headquartered in Denver, CO, Macarta is a strategy consultancy firm and outsourcing partner focused on helping brands and retailers optimize sales and grow revenue on Amazon. “Amazon has reimagined the online retail world. Brands…
Read MoreMindgruve Earns Five ADDYs at 2017 American Advertising Awards
Mindgruve was recognized for its creative excellence at the 2017 American Advertising Awards District 15 Competition, earning one Gold and four Silver ADDYs. The winning work included: Unity Point Health “Don’t Treat Yourself” Gold, Internet Commercial & Silver, Integrated Campaign San Diego Zoo Anniversary Celebration Silver, Microsite (http://sandiegozoo100.org/) Martinelli’s “First Love” Silver, Microsite…
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