MindgruveMacarta Icon MindgruveMacarta A Modern Marketing Agency

Data Driven Marketing, Creative & Commerce.

We are a global, independent digital agency comprised of strategists, creatives, media and marketplace experts, data scientists, and engineers who are driven by one common purpose — accelerating business growth through data-driven marketing, creative, and commerce.

Adweek Fastest Growing Agencies
Inc 5000
American Advertising Awards
The Webby Awards
OMMA Awards



Digital Business and Marketing Transformation, Aligning Business Goals to Marketing Strategy, Research & Consumer Insights, Brand Strategy, MarTech and DataTech Strategy, Data Analysis & Attribution Modeling

Creative & Design

Traditional and Digital Campaign Creative, Design and Production, Copywriting, Omni Channel Content Across All Platforms and Devices

Media Planning & Buying

Media Mix Strategy, Traditional and Digital Media Buying, Marketing Automation & CRM, Paid Search (PPC), Paid Social

Earned Media

Search Engine Optimization (SEO), Public Relations, Influencer Campaigns, Social Media Campaigns, Community Management, Reputation Management and Media Coverage


Website Design and Development, Mobile App Design and Development, Software Architecture, Artificial Intelligence, Voice and Conversational A.I.


DTC & In-Store Strategy, Sales Forecasting and ROI Analysis, Building and Managing Enterprise Commerce Platforms such as Adobe Commerce (Magento), Shopify Plus, Salesforce Commerce Cloud, SAP Commerce Cloud, Drupal Commerce (Acquia), Sitecore Experience Commerce, Oracle Commerce, WooCommerce, BigCommerce

Data Science & Analytics

Web and Marketing Analytics, Data Auditing, Data Engineering, Data Visualization, Data Analysis, Predictive Analytics, CRO, A/B and Multi-Variant Testing, Return on Ad Spend (ROAS) Analysis and Proforma, Multi-Channel Attribution, Off-Line and Online Attribution

Retail Media & Marketplaces

Digital, Shopper, & Marketplace Media Strategy, Planning & Campaign Management, Retail & Wholesale Channel Strategy, Marketplace Channel Management & Consulting, PIM Set Up & Management, Catalog Creation & Management, Promotional Strategy & Planning, Customer Reviews Strategy & Management, Product Detail Creative, Brand Store Strategy, Enhanced Brand Content

Select Clients.

Procter and Gamble
Live Nation
PGA Tour
The North Face

Featured News.

Digiday Programmatic Marketing Summit Takeaways

Digiday Programmatic Marketing Summit Takeaways

MindgruveMacarta attended Digiday’s Programmatic Summit in Palm Springs last month. Here’s a rundown of our key takeaways:  1. Navigating the Cookieless Future Cookie deprecation being pushed out by Google doesn’t make cookieless strategies and pivots less urgent. We already see major data loss in ad servers that rely on cookies for attribution and from channels that...