We are a global performance marketing, retail media and data-tech company comprised of strategists, creatives, media and marketplace experts, data scientists and engineers driven by one common purpose — accelerate business growth through data-driven marketing, creative and commerce. With over 300 experts across the globe, MindgruveMacarta’s teams provide integrated performance marketing, retail media and commerce solutions for global brands.
Digital Business and Marketing Transformation, Aligning Business Goals to Marketing Strategy, Research & Consumer Insights, Brand Strategy, MarTech and DataTech Strategy, Data Analysis & Attribution Modeling
Traditional and Digital Campaign Creative, Design and Production, Copywriting, Omni Channel Content Across All Platforms and Devices
Media Mix Strategy, Traditional and Digital Media Buying, Marketing Automation & CRM, Paid Search (PPC), Paid Social
Search Engine Optimization (SEO), Public Relations, Influencer Campaigns, Social Media Campaigns, Community Management, Reputation Management and Media Coverage
Website Design and Development, Mobile App Design and Development, Software Architecture, Artificial Intelligence, Voice and Conversational A.I.
DTC & In-Store Strategy, Sales Forecasting and ROI Analysis, Building and Managing Enterprise Commerce Platforms such as Adobe Commerce (Magento), Shopify Plus, Salesforce Commerce Cloud, SAP Commerce Cloud, Drupal Commerce (Acquia), Sitecore Experience Commerce, Oracle Commerce, WooCommerce, BigCommerce
Web and Marketing Analytics, Data Auditing, Data Engineering, Data Visualization, Data Analysis, Predictive Analytics, CRO, A/B and Multi-Variant Testing, Return on Ad Spend (ROAS) Analysis and Proforma, Multi-Channel Attribution, Off-Line and Online Attribution
Digital, Shopper, & Marketplace Media Strategy, Planning & Campaign Management, Retail & Wholesale Channel Strategy, Marketplace Channel Management & Consulting, PIM Set Up & Management, Catalog Creation & Management, Promotional Strategy & Planning, Customer Reviews Strategy & Management, Product Detail Creative, Brand Store Strategy, Enhanced Brand Content
AI-generated content is changing how online retailers connect with their shoppers — streamlining operations, product descriptions, email marketing, and more. Yet as automated content moves to the forefront of search engine results, consumers still crave relatable content to enhance their experience. That’s why a human voice is key to establishing trust and driving engagement. This...
Marketers in eCommerce SEO face many challenges today: Additionally, eCommerce SEO professionals navigate an ever-changing landscape, often dedicating countless hours to manual tactics, including: I wondered if I could create an SEO tool that could speed up most of the day-to-day work for an eCommerce marketer. The idea crystallized when I read an article about...
A few of our team members recently got back from SXSW in Austin, Texas, and let’s just say—it gave us a lot to think about. Between all the buzz around AI, creativity, and the future of human connection, one thing became crystal clear: as technology advances, consumers’ need for authenticity and community is more important...
MindgruveMacarta went to Palm Springs last week to attend eTail West 2025, one of the premier digital retail innovation conferences of the year. While the event sessions focused on AI, innovation, and the rapidly changing landscape of digital media and eCommerce, our conversations with retailers revealed immediate priorities that brands need to address before they...
