Data Driven Marketing, Creative & Commerce.

MindgruveMacarta has been honored with two prestigious 2024 MarCom Awards, recognizing our team’s dedication to innovative, results-driven digital marketing. Organized by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards spotlight exceptional work in creativity, strategy, and execution across marketing and communications. MindgruveMacarta is named alongside world-class brands like PepsiCo, IBM, Turkish Airlines,...

What was once known as Amazon’s Turkey 5—the five days between Thanksgiving and Cyber Monday—has evolved into Turkey 12 (T12), a 12-day sales event that starts before Thanksgiving. And shoppers can’t wait to take advantage. According to Amazon, 71% of shoppers plan to shop online for Black Friday, and 70% proactively check for deals during...

MindgruveMacarta had the privilege of attending Amazon UnBoxed 2024, an event where Amazon’s latest tools and strategies for brands, agencies, and advertisers took center stage. This year, Amazon emphasized a commitment to making its tools Simple, Scalable, and Inspiring—ensuring that powerful data and insights are now accessible to stakeholders at all types and sizes of...

Optimizing for Generative Engine Optimization (GEO) is fast becoming a necessity as AI-driven search engines like SearchGPT and Google’s AI Overviews become more advanced. GEO calls for a different strategy than conventional SEO, which focuses on getting your content to rank highly on search engine results pages (SERPs). Read on for a few of our...