We are a global performance marketing, retail media and data-tech company comprised of strategists, creatives, media and marketplace experts, data scientists and engineers driven by one common purpose — accelerate business growth through data-driven marketing, creative and commerce. With over 300 experts across the globe, MindgruveMacarta’s teams provide integrated performance marketing, retail media and commerce solutions for global brands.
Digital Business and Marketing Transformation, Aligning Business Goals to Marketing Strategy, Research & Consumer Insights, Brand Strategy, MarTech and DataTech Strategy, Data Analysis & Attribution Modeling
Traditional and Digital Campaign Creative, Design and Production, Copywriting, Omni Channel Content Across All Platforms and Devices
Media Mix Strategy, Traditional and Digital Media Buying, Marketing Automation & CRM, Paid Search (PPC), Paid Social
Search Engine Optimization (SEO), Public Relations, Influencer Campaigns, Social Media Campaigns, Community Management, Reputation Management and Media Coverage
Website Design and Development, Mobile App Design and Development, Software Architecture, Artificial Intelligence, Voice and Conversational A.I.
DTC & In-Store Strategy, Sales Forecasting and ROI Analysis, Building and Managing Enterprise Commerce Platforms such as Adobe Commerce (Magento), Shopify Plus, Salesforce Commerce Cloud, SAP Commerce Cloud, Drupal Commerce (Acquia), Sitecore Experience Commerce, Oracle Commerce, WooCommerce, BigCommerce
Web and Marketing Analytics, Data Auditing, Data Engineering, Data Visualization, Data Analysis, Predictive Analytics, CRO, A/B and Multi-Variant Testing, Return on Ad Spend (ROAS) Analysis and Proforma, Multi-Channel Attribution, Off-Line and Online Attribution
Digital, Shopper, & Marketplace Media Strategy, Planning & Campaign Management, Retail & Wholesale Channel Strategy, Marketplace Channel Management & Consulting, PIM Set Up & Management, Catalog Creation & Management, Promotional Strategy & Planning, Customer Reviews Strategy & Management, Product Detail Creative, Brand Store Strategy, Enhanced Brand Content
The social platform Bluesky represents an intriguing experiment in social media, attracting privacy-conscious users with its commitment to decentralization and ad-free experiences. Former Twitter CEO Jack Dorsey founded Bluesky in 2019 as a research initiative for the Twitter brand. After a few years of development, Bluesky launched as an invite-only service in February 2023 and...
Seasoned Amazon Executive Brings Expertise to Rapidly Expanding Agency MindgruveMacarta, a global performance marketing, retail media and data-tech company, has appointed Janaka Atugoda as Managing Director, Global AdTech Solutions. Atugoda will lead the data consulting division including the agency’s proprietary DataTech platform, Systemm, an enterprise predictive marketing analytics platform. Before joining MindgruveMacarta, Atugoda served as...
We are pleased to announce that the Celebration Wishes website, a project created in collaboration with MindgruveMacarta, has won Silver in the “Travel Services Marketing Website” category at the 2024 Travel Weekly Magellan Awards. Judged by a panel of top travel professionals representing the best names and most accomplished leaders from the industry, the prestigious...
As we step into 2025, let’s reflect on the trends we predicted last year. Out of five forecasts, four materialized and remain relevant, while one proved overly ambitious. Here’s what we saw unfold: 1. Programmatic Sustainability Supply Path Optimization (SPO) has been a buzzword for years, but in 2024, we saw it evolve. The focus...
