MindgruveMacarta Data-Driven Marketing, Creative & Commerce

Data Driven Marketing, Creative & Commerce.

We are a global performance marketing, retail media and data-tech company comprised of strategists, creatives, media and marketplace experts, data scientists and engineers driven by one common purpose — accelerate business growth through data-driven marketing, creative and commerce. With over 300 experts across the globe, MindgruveMacarta’s teams provide integrated performance marketing, retail media and commerce solutions for global brands.

Adweek Fastest Growing Agencies
Inc 5000
American Advertising Awards
The Webby Awards
OMMA Awards

Expertise.

Strategy

Digital Business and Marketing Transformation, Aligning Business Goals to Marketing Strategy, Research & Consumer Insights, Brand Strategy, MarTech and DataTech Strategy, Data Analysis & Attribution Modeling

Creative & Design

Traditional and Digital Campaign Creative, Design and Production, Copywriting, Omni Channel Content Across All Platforms and Devices

Media Planning & Buying

Media Mix Strategy, Traditional and Digital Media Buying, Marketing Automation & CRM, Paid Search (PPC), Paid Social

Earned Media

Search Engine Optimization (SEO), Public Relations, Influencer Campaigns, Social Media Campaigns, Community Management, Reputation Management and Media Coverage

Technology

Website Design and Development, Mobile App Design and Development, Software Architecture, Artificial Intelligence, Voice and Conversational A.I.

eCommerce

DTC & In-Store Strategy, Sales Forecasting and ROI Analysis, Building and Managing Enterprise Commerce Platforms such as Adobe Commerce (Magento), Shopify Plus, Salesforce Commerce Cloud, SAP Commerce Cloud, Drupal Commerce (Acquia), Sitecore Experience Commerce, Oracle Commerce, WooCommerce, BigCommerce

Data Science & Analytics

Web and Marketing Analytics, Data Auditing, Data Engineering, Data Visualization, Data Analysis, Predictive Analytics, CRO, A/B and Multi-Variant Testing, Return on Ad Spend (ROAS) Analysis and Proforma, Multi-Channel Attribution, Off-Line and Online Attribution

Retail Media & Marketplaces

Digital, Shopper, & Marketplace Media Strategy, Planning & Campaign Management, Retail & Wholesale Channel Strategy, Marketplace Channel Management & Consulting, PIM Set Up & Management, Catalog Creation & Management, Promotional Strategy & Planning, Customer Reviews Strategy & Management, Product Detail Creative, Brand Store Strategy, Enhanced Brand Content

Select Clients.

Procter and Gamble
Petco
Live Nation
Merck
Sony
Oracle
PGA Tour
The North Face
3M
Mattel
Disney
Wrangler
Bacardi
Colgate
Colgate

Featured News.

MindgruveMacarta Names Janaka Atugoda Managing Director, Global AdTech Solutions

MindgruveMacarta Names Janaka Atugoda Managing Director, Global AdTech Solutions

Seasoned Amazon Executive Brings Expertise to Rapidly Expanding Agency MindgruveMacarta, a global performance marketing, retail media and data-tech company, has appointed Janaka Atugoda as Managing Director, Global AdTech Solutions. Atugoda will lead the data consulting division including the agency’s proprietary DataTech platform, Systemm, an enterprise predictive marketing analytics platform. Before joining MindgruveMacarta, Atugoda served as...

Celebration Wishes Wins Magellan Award

Celebration Wishes Wins Magellan Award

We are pleased to announce that the Celebration Wishes website, a project created in collaboration with MindgruveMacarta, has won Silver in the “Travel Services Marketing Website” category at the 2024 Travel Weekly Magellan Awards.  Judged by a panel of top travel professionals representing the best names and most accomplished leaders from the industry, the prestigious...

MindgruveMacarta Named Winner at Google’s 2024 Agency Excellence Awards

MindgruveMacarta Named Winner at Google’s 2024 Agency Excellence Awards

MindgruveMacarta has been named the winner in the Lead Generation category at Google’s 2024 Agency Excellence Awards. Competition was fierce as Google’s analytics experts compared performance metrics for product best practices as well as finalist case studies from leading digital marketing agencies. The prestigious recognition celebrates our commitment to delivering innovative, data-driven strategies that generate...