MindgruveMacarta Data-Driven Marketing, Creative & Commerce

Data Driven Marketing, Creative & Commerce.

We are a global performance marketing, retail media and data-tech company comprised of strategists, creatives, media and marketplace experts, data scientists and engineers driven by one common purpose — accelerate business growth through data-driven marketing, creative and commerce. With over 300 experts across the globe, MindgruveMacarta’s teams provide integrated performance marketing, retail media and commerce solutions for global brands.

Adweek Fastest Growing Agencies
Inc 5000
American Advertising Awards
The Webby Awards
OMMA Awards

Expertise.

Strategy

Digital Business and Marketing Transformation, Aligning Business Goals to Marketing Strategy, Research & Consumer Insights, Brand Strategy, MarTech and DataTech Strategy, Data Analysis & Attribution Modeling

Creative & Design

Traditional and Digital Campaign Creative, Design and Production, Copywriting, Omni Channel Content Across All Platforms and Devices

Media Planning & Buying

Media Mix Strategy, Traditional and Digital Media Buying, Marketing Automation & CRM, Paid Search (PPC), Paid Social

Earned Media

Search Engine Optimization (SEO), Public Relations, Influencer Campaigns, Social Media Campaigns, Community Management, Reputation Management and Media Coverage

Technology

Website Design and Development, Mobile App Design and Development, Software Architecture, Artificial Intelligence, Voice and Conversational A.I.

eCommerce

DTC & In-Store Strategy, Sales Forecasting and ROI Analysis, Building and Managing Enterprise Commerce Platforms such as Adobe Commerce (Magento), Shopify Plus, Salesforce Commerce Cloud, SAP Commerce Cloud, Drupal Commerce (Acquia), Sitecore Experience Commerce, Oracle Commerce, WooCommerce, BigCommerce

Data Science & Analytics

Web and Marketing Analytics, Data Auditing, Data Engineering, Data Visualization, Data Analysis, Predictive Analytics, CRO, A/B and Multi-Variant Testing, Return on Ad Spend (ROAS) Analysis and Proforma, Multi-Channel Attribution, Off-Line and Online Attribution

Retail Media & Marketplaces

Digital, Shopper, & Marketplace Media Strategy, Planning & Campaign Management, Retail & Wholesale Channel Strategy, Marketplace Channel Management & Consulting, PIM Set Up & Management, Catalog Creation & Management, Promotional Strategy & Planning, Customer Reviews Strategy & Management, Product Detail Creative, Brand Store Strategy, Enhanced Brand Content

Select Clients.

Procter and Gamble
Petco
Live Nation
Merck
Sony
Oracle
PGA Tour
The North Face
3M
Mattel
Disney
Wrangler
Bacardi
Colgate
Colgate

Featured News.

Agencia de TikTok Shops, Outlandish, llega a México en sociedad con MindgruveMacarta

Agencia de TikTok Shops, Outlandish, llega a México en sociedad con MindgruveMacarta

MindgruveMacarta establece una sociedad comercial con Outlandish para gestionar TikTok Shop en México. MindgruveMacarta, una empresa global de performance marketing, retail media y tecnología de datos, se enorgullece de anunciar una sociedad comercial con Outlandish Digital, la agencia líder en TikTok Shop en EE. UU. Esta colaboración convierte a Outlandish Digital en la primera agencia...

E-Commerce AI in the Digital Marketplace

E-Commerce AI in the Digital Marketplace

The e-commerce landscape is evolving at breakneck speed. While AI has been a buzzword in e-commerce for years, Amazon’s recent innovations in this space constitute a paradigm shift with the potential to fundamentally alter how we approach e-commerce strategy, customer engagement, and competitive positioning. Let’s explore RUFUS and COSMO, Amazon’s AI shopping assistants.  How RUFUS...

David Shapiro Named Vice President, Earned Media for MindgruveMacarta

David Shapiro Named Vice President, Earned Media for MindgruveMacarta

Digital Marketing Veteran Brings Experience from Adobe, Bank of America, and T-Mobile MindgruveMacarta, a global performance marketing, retail media, and data-tech company, has hired David Shapiro as its new Vice President, Earned Media. Shapiro will lead and expand the agency’s earned media efforts, including public relations, organic social media, content marketing, and SEO. Shapiro’s appointment...