Marketplaces & AI Are Rewriting Automotive Discovery
There’s a transaction happening before your customer sees your first impression. A customer needs brake pads. They’re not Googling your brand name. They’re typing “brake pads for 2019 F-150” into Amazon, or an LLM, or Google. Alexa for Shopping (formerly Rufus), Google’s AIOs, and other AI agents synthesize reviews, evaluate fitment compatibility, and present a...