Prime Day moved to June 23-26 this year, and most teams are treating that as a logistics problem to solve. The shift exposed something bigger: a strategy problem that was there all along. “Prime Day landing in June is definitely a new challenge,” I recently heard Stephen Reagan, our Chief Commerce & Media Officer, tell…
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Marketplaces & AI Are Rewriting Automotive Discovery
There’s a transaction happening before your customer sees your first impression. A customer needs brake pads. They’re not Googling your brand name. They’re typing “brake pads for 2019 F-150” into Amazon, or an LLM, or Google. Alexa for Shopping (formerly Rufus), Google’s AIOs, and other AI agents synthesize reviews, evaluate fitment compatibility, and present a…
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