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Chad Robley Oct 24, 2014

Chad Robley & Mike Hodges Awarded American Advertising Federation Silver Medal Award

San Diego, CA – October 24, 2014 – Mindgruve Cofounder and CEO, Chad Robley, and U-T San Diego President and COO, Mike Hodges, were awarded the American Advertising Federation Silver Medal Award at the Brand Diego Award ceremony on October 23. The AAF Silver Medal Award Program recognizes men and women who have made outstanding contributions… Continue Reading

News Oct 22, 2014

Mindgruve Wins Gold W3 Award

“Welcome to Beverly Hills.” Or so it says on the homepage of our award-winning site for the Beverly Hills CVB, LoveBeverlyHills.com! That’s right. Mindgruve has been honored with a Gold W3 Award in the General Website – Tourism category. The responsive design allows users to seamlessly check out upcoming events, local restaurants, shops, and places… Continue Reading

Press Oct 17, 2014

Mindgruve Wins Ad Age Healthcare Award

Modern Healthcare & Advertising Age honored Mindgruve with a Silver Healthcare Marketing IMPACT Award! Competing against a wide variety of quality entries from nationally recognized healthcare brands, our efforts in MDVIP’s “National Doctors’ Day” digital marketing campaign won silver in the Digital Category. The award recognizes healthcare’s best advertising, marketing, promotion, and communication campaigns on… Continue Reading

News Sep 11, 2014

Slowing Down The Internet.

Earlier this week, Apple unveiled the new iPhone 6, iPhone 6 Plus and Apple Watch in a live-streamed event marred by a bevy of technical issues. And, the Internet promptly erupted with people taking to Twitter to voice their frustration. Just one day later, the Internet slowed to a halt. No, it wasn’t your router… Continue Reading

Digital Marketing Jul 22, 2014

TNT’s Integrated Marketing Campaign for Comic-Con

Author’s note: Warning! This article contains some Game of Thrones spoilers. Brace yourselves, San Diego. Comic-Con is coming. Whether you’re a visitor to our beautiful city or a local dreading the imminent Gaslamp traffic, you probably noticed that San Diego’s Gaslamp district is slowly transforming into a media planner’s dream. Storefronts will begin transforming into… Continue Reading

Attribution and Analytics Jun 11, 2014

Back to Basics: Focusing on Metrics that Matter

While I fell into marketing on accident, I’ve thoroughly enjoyed applying a scientific approach to improve marketing KPIs, from email open rates to paid search cost-per-click or e-commerce conversion rates and everything in between. In today’s ever-changing world of new tactics and emerging channels, marketers are expected to track and report on dozens of metrics… Continue Reading

Digital Marketing May 27, 2014

The Evolving Brand Tagline

“Melts in your mouth, not in your hand.” “The ultimate driving machine.” “Just do it.” “I’m lovin’ it.” The common denominator of all these taglines is that they are all trying to sell their products to hungry consumers. And arguably, a great brand tagline is a memorable one. As you were reading the list above,… Continue Reading