Modern Healthcare & Advertising Age honored Mindgruve with a Silver Healthcare Marketing IMPACT Award! Competing against a wide variety of quality entries from nationally recognized healthcare brands, our efforts in MDVIP’s “National Doctors’ Day” digital marketing campaign won silver in the Digital Category. The award recognizes healthcare’s best advertising, marketing, promotion, and communication campaigns on and across all media platforms. A panel of marketing and communications professionals judged each entry to determine the best within nine categories.

As MDVIP’s Agency of Record, Mindgruve was challenged to develop a campaign that increased the awareness of MDVIP among their target audience. This campaign involved optimizing on an upcoming National Doctors’ Day by showcasing the impact MDVIP-affiliated physicians have on the lives of their patients. So far, over 5,000 members have contributed user-generated content in the form of letters, posts, and videos.

Learn more about MDVIP by visiting http://mdvip.com.

SDX’s Brand Diego Awards has nominated Mindgruve in its Agency of the Year category! Agencies will be evaluated on innovation, skill, leadership, and commitment to the San Diego community, among other qualities.

In addition, our very own Michael Bowen, Director of Performance Marketing, has been nominated for Agency Professional of the Year!

Running for its second year in a row, Brand Diego Awards showcases and celebrates excellence in the advertising and marketing industry within San Diego. The awards show will be held at the historic Port Pavilion on Broadway Pier on October 23rd.

We’re honored to have been nominated and can’t wait to hear the results of this year’s Brand Diego Awards!

To put it simply, we’re living in the age of screens. Screens of all sizes, of different operating systems, and all have their own set of rules for mobile content. According to a study done by Business Insider, the global smart phone penetration exploded from 5% in 2009 to 22% by the end of 2013. That being said, tablets are showing faster adoption rates than smartphones; it took four years for smartphones to penetrate 6% of the market, while tablets took only two.

So what does this mean for email marketing? In 2013, 51% of emails were opened via a mobile device, a significant leap from 33% in 2012 and 10% in 2011. With increased mobile usage, audiences are less tolerable to bad e-mail marketing. Encountering users with short attention spans and providing mobile content that is less than user-friendly, your emails will more than likely get deleted, or worse, unsubscribed.

Here’s what you can do right now to optimize your email campaigns for mobile, and make sure you don’t get lost in the mix.

1.    “Twitterfy” Your Subject Line

If you’re on Twitter, you know that a lot of time and energy is spent to compose the perfect tweet. You have to manipulate wording, make sure that whatever you share is insightful, all in the confines of 140 characters or less. Determining the subject line of your e-mail campaign is no different. The subject line is your email campaign’s first point of contact with your target audience. For most mobile email applications, the subject line is cut off at approximately 30 to 35 characters, which means you have a very small opportunity to prove your e-mail is worth reading. And guess what? Your audience spends less than 3-4 seconds to make that decision. So like Twitter, spend some time determining how the subject line will showcase your e-mail best. Remember, people open promotional e-mails if they feel that they can gain something, so speak to your audience and provide value without coming off as spammy. A|B test different subject lines, determine which works for your audience, and test again.

2. Don’t Forget About the PreHeader

The preheader is the quick snapshot of your email, which is usually pulled from the first few lines of content in the e-mail itself. Don’t make the mistake of letting the “If you’re having trouble viewing this email” line overtake this prime real estate! Do something useful with it — tie it in with the subject line, tease the content, give an incentive, SOMETHING. Just don’t let it go to waste, and of course, test, test, test.

 3.    Make Sure Content is Consumable

Reading an exorbitant amount of copy on a mobile device is daunting, so don’t make your subscribers do it. Be clear, concise, and make sure your email uses a readable font size.  Generally, body copy font size should be at least 14 pixels and headlines should be 22 pixels.

Chunking is a method that will separate content in a way that can be easily consumed by your readers. Get rid of any excess baggage in your email that may impede on user experience, like unnecessary navigation bars.

4.    Be “Finger Friendly”

The term “click” does not apply in the mobile realm. Smart phones and tablets both share the “touch” feature, and users use a finger rather than a mouse to navigate. Instead of using the word “click”, consider other call-to-action terms that will motivate users to go to your website.

Also, if your links are too small to accurately touch, you’ve lost your audience. Emphasize your call-to-actions by utilizing a large and “finger friendly” button that won’t get lost in your copy or is too close to other buttons.

5.     Implement a Responsive Design

To avoid having to design a new e-mail for every possible combination of platforms and screen sizes, create a design template that is responsive. A responsive e-mail design will resize content and images based on rules that you have preemptively determined when a customer has reached a screen size threshold. Users are comfortable with vertical scrolling, but if they are forced to do any horizontal scrolling for content, consider it game over. You’ve been deleted.

 6.    Make Sure Your Mobile Experience Transfers to Your Website.

If you’re planning on executing a gorgeous e-mail campaign that is optimized for mobile, please make sure that your landing page is mobile-ready too! Even if your website is not fully optimized, develop landing pages that are mobile friendly.

Remember, interstitials on a desktop landing page does not do well in mobile. They’re an annoyance and nearly impossible to close out of. Your visitor will instantly leave if they can’t get where they want. This applies to long and horrible forms as well. Make it easy, and just capture their email.

Basically, create the path of least resistance for mobile users to convert once they have entered the funnel.

Now that you’re an expert in mobile email marketing, go send your campaign!

 

 

What You Need To Know About Millennials

Being a Millennial isn’t as easy as it looks. For those of us born after 1981, we have to live with crushing student loan debt, being labeled as lazy or entitled and people waiting in line to tell us just what’s wrong with our generation. Not to mention, our childhood heroes are constantly being unceremoniously rebooted into distorted shadows of their former selves (*ahem, Teenage Mutant Ninja Turtles, anyone?). Is nothing sacred?  Read More

Earlier this week, Apple unveiled the new iPhone 6, iPhone 6 Plus and Apple Watch in a live-streamed event marred by a bevy of technical issues. And, the Internet promptly erupted with people taking to Twitter to voice their frustration. Just one day later, the Internet slowed to a halt.

No, it wasn’t your router or Internet connection. Organized by Battle For The Net, the September 10th Internet Slowdown was a national protest event in which companies all over the Internet symbolically slowed down their websites and services in support of Net Neutrality. Read More

What Makes A Successful Brand Taglines

Working with brands to establish or reinvent their identities, we’ve heard a lot of talk about brand taglines lately. What brands have the most memorable taglines? Which ones have the worst? Are brand taglines even necessary today?

Even if it never sees the light of day, going through the exercise of creating a concise slogan can set the tone for how a brand communicates who they are and what they represent. If nothing else, a great tagline can become a constant source of inspiration. “Just do it,” anyone?

So, what do the most successful brand taglines of the world have in common? Read More

As a person slightly addicted to social media and a professional social media consultant, I tend to be browsing through my networks every other waking hour (I wish this were an exaggeration). My supervisor kindly refers to me as a “power user.”

However, I’m not the general population of social media users. Most tend to check their social networks during idle times, such as a 3pm lull during the workday (for Facebook) or relaxing Saturday mornings (for Pinterest). As marketers, we want to make sure we’re catching users’ attention at these high-opportune moments. Thankfully, SurePayroll compiled together some data to let in on the best and worst times to share content on various social media channels, plus some nuggets on what types of content generate the most clicks, re-pins, and shares.

Best Time Outreach

MG - Blogheader - 140722 - WorthIt

There’s no doubt. Brands LOVE Comic-Con and so do we. But, as the main exhibit hall gets more crowded each year, it’s becoming obvious that grabbing the attention of attendees is extremely difficult unless you’re spending a ton to promote the next summer blockbuster.

Don’t have millions to spend? Here’s a couple ways that brands can make a much more cost-effective splash. Read More

MG - Blogheader - 140722 - SeanBean

Author’s note: Warning! This article contains some Game of Thrones spoilers.

Brace yourselves, San Diego. Comic-Con is coming.

Whether you’re a visitor to our beautiful city or a local dreading the imminent Gaslamp traffic, you probably noticed that San Diego’s Gaslamp district is slowly transforming into a media planner’s dream. Storefronts will begin transforming into headquarters for various TV shows, MTS is prepping for the surge of riders, and travelers will be picking up their checked luggage from branded baggage claim carousels (more on this, soon). Yep, it’s that time of the year. Read More

MG - Blogheader - 140722 - Overlooking

What comes to mind when you picture a San Diego Comic-Con attendee? Is it a comic book “geek” with a poster tube slung across his shoulder? A film buff in a movie t-shirt and cargo shorts? Or is it an avid gamer with a Mountain Dew in hand?

Every year, Comic-Con grows exponentially with 130,000 attendees expected for SDCC in 2014. That’s a lot of people walking the exhibit hall floor and standing in line outside of Hall H. More and more people from all over the world are making their way to the convention, giving brands the opportunity to market to a diverse audience of consumers.

And, diversity is the name of the game. Aside from the usual suspects, here are a few people at Comic-Con that brands might just be overlooking. Read More