Being a Millennial isn’t as easy as it looks. For those of us born after 1981, we have to live with crushing student loan debt, being labeled as lazy or entitled and people waiting in line to tell us just what’s wrong with our generation. Not to mention, our childhood heroes are constantly being unceremoniously rebooted into distorted shadows of their former selves (*ahem, Teenage Mutant Ninja Turtles, anyone?). Is nothing sacred? Read More
Earlier this week, Apple unveiled the new iPhone 6, iPhone 6 Plus and Apple Watch in a live-streamed event marred by a bevy of technical issues. And, the Internet promptly erupted with people taking to Twitter to voice their frustration. Just one day later, the Internet slowed to a halt.
No, it wasn’t your router or Internet connection. Organized by Battle For The Net, the September 10th Internet Slowdown was a national protest event in which companies all over the Internet symbolically slowed down their websites and services in support of Net Neutrality. Read More
Working with brands to establish or reinvent their identities, we’ve heard a lot of talk about brand taglines lately. What brands have the most memorable taglines? Which ones have the worst? Are brand taglines even necessary today?
Even if it never sees the light of day, going through the exercise of creating a concise slogan can set the tone for how a brand communicates who they are and what they represent. If nothing else, a great tagline can become a constant source of inspiration. “Just do it,” anyone?
So, what do the most successful brand taglines of the world have in common? Read More
As a person slightly addicted to social media and a professional social media consultant, I tend to be browsing through my networks every other waking hour (I wish this were an exaggeration). My supervisor kindly refers to me as a “power user.”
However, I’m not the general population of social media users. Most tend to check their social networks during idle times, such as a 3pm lull during the workday (for Facebook) or relaxing Saturday mornings (for Pinterest). As marketers, we want to make sure we’re catching users’ attention at these high-opportune moments. Thankfully, SurePayroll compiled together some data to let in on the best and worst times to share content on various social media channels, plus some nuggets on what types of content generate the most clicks, re-pins, and shares.
There’s no doubt. Brands LOVE Comic-Con and so do we. But, as the main exhibit hall gets more crowded each year, it’s becoming obvious that grabbing the attention of attendees is extremely difficult unless you’re spending a ton to promote the next summer blockbuster.
Don’t have millions to spend? Here’s a couple ways that brands can make a much more cost-effective splash. Read More
Author’s note: Warning! This article contains some Game of Thrones spoilers.
Brace yourselves, San Diego. Comic-Con is coming.
Whether you’re a visitor to our beautiful city or a local dreading the imminent Gaslamp traffic, you probably noticed that San Diego’s Gaslamp district is slowly transforming into a media planner’s dream. Storefronts will begin transforming into headquarters for various TV shows, MTS is prepping for the surge of riders, and travelers will be picking up their checked luggage from branded baggage claim carousels (more on this, soon). Yep, it’s that time of the year. Read More
What comes to mind when you picture a San Diego Comic-Con attendee? Is it a comic book “geek” with a poster tube slung across his shoulder? A film buff in a movie t-shirt and cargo shorts? Or is it an avid gamer with a Mountain Dew in hand?
Every year, Comic-Con grows exponentially with 130,000 attendees expected for SDCC in 2014. That’s a lot of people walking the exhibit hall floor and standing in line outside of Hall H. More and more people from all over the world are making their way to the convention, giving brands the opportunity to market to a diverse audience of consumers.
And, diversity is the name of the game. Aside from the usual suspects, here are a few people at Comic-Con that brands might just be overlooking. Read More
If you subscribe to HBO (or are lucky enough to have a friend or family member who is more than willing to lend you their HBO Go login information), you may be a fan of the crime drama, True Detective, created and written by Nic Pizzolatto and directed by Cary Joji Fukunaga. Though its first season finale got mixed reviews (*SPOILER ALERT*: see The Daily Beast’s positive review and The Atlantic and The New Yorker’s not-so-positive reviews), there was undoubtedly some second screen buzz happening all over the web. Even before season 1 wrapped, the hashtag, #TrueDetectiveSeason2, began trending on Twitter, prompting fans to tweet their favorite pop culture pairs to possibly grace our television, computer, and mobile screens. Read More
While I fell into marketing on accident, I’ve thoroughly enjoyed applying a scientific approach to improve marketing KPIs, from email open rates to paid search cost-per-click or e-commerce conversion rates and everything in between. In today’s ever-changing world of new tactics and emerging channels, marketers are expected to track and report on dozens of metrics to capture the full picture.
As the marketing landscape grows more complex, every business will compete to stay ahead of the curve, unknowingly losing focus of metrics that assimilate their business goals; metrics like cost per acquisition, time to conversion, customer lifetime value, and churn rate. These old-fashioned KPIs are still hugely important, though maybe not as glamorous as watching branded social buzz transpire, or inching keyword rankings into the top spot. Read More
“Melts in your mouth, not in your hand.”
“The ultimate driving machine.”
“Just do it.”
“I’m lovin’ it.”
The common denominator of all these taglines is that they are all trying to sell their products to hungry consumers. And arguably, a great brand tagline is a memorable one. As you were reading the list above, I’m sure you were naming the brand as soon as you finished reading each tagline. Taglines can define brands and sometimes, brands have to adapt to the changing consumer environment to ensure their brands stay top-of-mind. This is not to say that a tagline must change at every whim. Not only is it expensive to alter, but it also can confuse consumers on your brand identity. When executed properly, a tagline can help keep the brand fresh and generate a more powerful brand identity.