Working with brands to establish or reinvent their identities, we’ve heard a lot of talk about brand taglines lately. What brands have the most memorable taglines? Which ones have the worst? Are brand taglines even necessary today?
Even if it never sees the light of day, going through the exercise of creating a concise slogan can set the tone for how a brand communicates who they are and what they represent. If nothing else, a great tagline can become a constant source of inspiration. “Just do it,” anyone?
So, what do the most successful brand taglines of the world have in common? Read More