Meta’s Andromeda system now prioritizes creative performance over signals like audience targeting, to determine ad delivery, marking a fundamental shift in how campaigns are optimized. Audience targeting precision matters far less than it used to. That shift reaches every brand spending on the platform, and Meta isn’t alone. Platform algorithms across Reddit, LinkedIn, and every…
Read MoreArtificial Intelligence.
Marketplaces & AI Are Rewriting Automotive Discovery
There’s a transaction happening before your customer sees your first impression. A customer needs brake pads. They’re not Googling your brand name. They’re typing “brake pads for 2019 F-150” into Amazon, or an LLM, or Google. Alexa for Shopping (formerly Rufus), Google’s AIOs, and other AI agents synthesize reviews, evaluate fitment compatibility, and present a…
Read MoreWe Tested ChatGPT Ads in Beta. Here’s What We Discovered.
Mindgruve secured access to ChatGPT’s closed advertising beta earlier this year. The program ran from February to April 2026. The platform is now open to any advertiser through the self-serve Ads Manager, but many of the insights we uncovered in beta still hold true. Here are specific takeaways from our experience that can help you…
Read MoreWhere AI Scales — and Humans Still Matter
POSSIBLE 2026 brought together some of the brightest minds in marketing — 7,500 attendees, 300-plus exhibitors, and a packed schedule of roundtables and fireside chats set against the backdrop of Miami Beach. Unsurprisingly, AI dominated the conversation. But so did the tension around it. For all the talk of automation, optimization, and scale, a clear…
Read MoreAI Is Automating Media Buying. Here’s What That Means for You.
A year ago, most media teams had a version of the same answer when clients asked about AI: “We’re still looking into our options.” That answer doesn’t hold anymore. AI has evolved from an experimental to an operational media tool — and the agencies and brands that built around its capabilities are outpacing the ones…
Read MoreThe Future Is Now: AI, Search, and the Next Marketing Frontier [On Demand]
Mindgruve recently hosted “The Future Is Now: AI, Search, and the Next Marketing Frontier,” a webinar led by David Shapiro, VP of Global Earned & Owned Media. The session focused on how AI-powered experiences are reshaping discovery, consideration, and conversion, and what marketing leaders should do now to stay visible as search becomes more conversational,…
Read MoreChatGPT Begins To Roll Out Paid Advertising: What To Know
Advertising in ChatGPT represents an emerging opportunity within the broader shift toward AI-driven discovery and decision-making. While the environment offers strong contextual intent and brand-safe conditions, it currently lacks the measurement maturity, transparency, and scale required to function as a core media channel for advertisers. We recommend approaching ChatGPT advertising with intentional experimentation rather than…
Read More