victorinox:
Iconic Brand.
Global Appeal.
Brand Overview
Victorinox is the maker of the original Swiss Army knife. Created by Karl Elsener in 1897, they have remained a family business for over 130 years.
The Challenge.
Drive more product sales for eCommerce and brick and mortar retail locations in North America.
The Strategy.
The strategy is to showcase deep, meaningful stories about the rich heritage, design and quality of the Victorinox Swiss Army products.
Campaign Creative.
Our personalized creative campaigns are designed to appeal specifically to the persona groups within the product category of the consumer’s interest.
The
Results.
Personalized creative delivered to the right channel at the right time has driven record sales volume.
