When you’re the world’s largest entertainment company, it’s job #1 to increase leads and event bookings to the portfolio of venues. And that’s exactly what we did.
The lead gen strategy was focused on targeting party planners and corporate groups. By creating an online platform and reservation system, we were able to give planners a taste of the venue experience long before seeing it in person.
We also helped Live Nation with their VIP Experience. By targeting high-end music lovers, we were able to significantly increase loyalty and membership renewals for the ultimate Live Nation VIP experience.