Harnessing the power of a deeply-rooted cultural story, we captivated travelers with clever creative in mobile, digital and social channels.
The tourism industry has seen a massive shift in the way people research, plan and book their travel. As the Digital Agency of Record for Chickasaw Country, we developed an intriguing message around their historically-rich culture to attract and engage contemporary travelers.
The Explore Oklahoma’s Backyard campaign attracted their best potential customers from their most successful feeder markets. This multi-channel campaign successfully engaged prospects at a time when they were considering family travel in the region. The result was a very effective, laser-targeted marketing initiative that exceeded the growth projections of Chickasaw Country.