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Explore Oklahoma.
MindgruveMacarta helps travelers experience the best of Chickasaw Country.

Harnessing the power of a deeply-rooted cultural story, we captivated travelers with clever creative in mobile, digital and social channels.

The tourism industry has seen a massive shift in the way people research, plan and book their travel. As the Digital Agency of Record for Chickasaw Country, we developed an intriguing message around their historically-rich culture to attract and engage contemporary travelers.

The Explore Oklahoma’s Backyard campaign attracted their best potential customers from their most successful feeder markets. This multi-channel campaign successfully engaged prospects at a time when they were considering family travel in the region. The result was a very effective, laser-targeted marketing initiative that exceeded the growth projections of Chickasaw Country. 

  • U.S. Travel Association Best Travel Website
  • U.S. Travel Association Best Social Campaign
  • Destiny Award Winner Best Travel Website
  • W3 Award Best Tourism Website

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