There are tons of terms and concepts floating around the digital marketing space – we’re an industry that loves its jargon. But every once in a while, there are some that pop up and make you say, “WTF?” Case in point: Attribution. Now, attribution is something Mindgruve knows well and is all about, but we’re also all about simplicity and believe us, it can be one lengthy concept to chat about. Luckily, we found this infographic by DPFOC, which does a great job outlining the ins and outs so you’ll be ready to school your coworkers and clients in time decay and position-based models (just read it).