Global Agencies Bring Live Shopping and Social Commerce Expertise to LATAM
MindgruveMacarta, a global performance marketing, retail media, and data-tech company, is proud to announce a groundbreaking partnership with Outlandish Digital, the leading TikTok Shop agency in the U.S. This partnership makes MindgruveMacarta the first agency in Mexico to offer end-to-end TikTok Shop management, enabling brands to tap into the fast-growing social commerce and live shopping market in Latin America.
“TikTok Shop is revolutionizing the way brands engage with consumers, and Latin America is on the verge of becoming a major player in social commerce,” said Carlos Corona, Vice President of LATAM and EMEA at MindgruveMacarta. “As brands seek to expand internationally, they need partners who understand both the digital landscape and the nuances of local markets. This partnership allows us to deliver first-to-market solutions for brands eager to leverage this powerful channel for growth.”
With MindgruveMacarta’s deep knowledge of eCommerce and Outlandish’s proven success as the #1 TikTok Shop Partner in the U.S., this partnership establishes a new standard for social commerce in Mexico. Outlandish provides end-to-end solutions for brands and creators, including shop management, content creator matchmaking, and live shopping production. Its CreatorSamples platform further accelerates brand growth through self-service tools for affiliate campaigns, product listing optimizations, and more.
“Breaking into new markets requires expertise across multiple disciplines, and our partnership with MindgruveMacarta ensures that brands can navigate this expansion seamlessly,” said William August, Founder and CEO of Outlandish. “Together, we’re providing U.S. and global brands with everything they need to launch and scale TikTok Shops in Mexico, from regulatory compliance and logistics to advertising and influencer activations.”
This announcement follows recent M&A activity that has strengthened MindgruveMacarta’s global eCommerce and retail media capabilities with the merger of Macarta and its acquisition of Icon Commerce. MindgruveMacarta’s world-class performance marketing, eCommerce, and retail media capability enables brands to accelerate growth across global eCommerce platforms and marketplaces.
To learn more about MindgruveMacarta’s social media, retail media or e-commerce offerings, get in touch with us today.
