Mindgruve, a modern media, commerce, and data technology company, today announced its acquisition of Ameo, a commerce agency based in Hamburg, Germany, recognized as one of Europe’s longest-standing Amazon advertising and analytics providers. The acquisition broadens Mindgruve’s European footprint and strengthens its ability to help U.S. and global brands scale retail media performance across international markets.

“We’re seeing a growing number of U.S. brands look to Germany as the gateway to European commerce — it’s the region’s largest market and the second-largest Amazon market globally, which also makes it one of the most complex to navigate,” said Chad Robley, CEO of Mindgruve. “To meet that demand, Ameo’s team brings deep local and regional expertise with boots on the ground. Together, we’re establishing a scalable European platform that helps U.S. and global brands expand and perform more consistently across the region.”

Founded more than a decade ago, Ameo was an early pioneer of Amazon-focused services in Germany. Today, the agency delivers some of Europe’s most advanced retail media and ad tech capabilities, serving enterprise brands across major European markets, including Germany and the U.K. Ameo brings strong expertise in Amazon Marketing Cloud, advanced analytics, and retail media optimization — capabilities that further strengthen Mindgruve’s predictive marketing and business intelligence platform, Sightline.

“What stood out to us about Mindgruve was the strength of its analytics and technology — capabilities that are difficult to find at scale in the German market,” said Sönke Hansen, founder of Ameo, who will serve as Mindgruve’s SVP Commerce, Europe. “Mindgruve brings an advanced measurement and agentic commerce approach that complements our Amazon and retail media expertise. Together we can offer European brands — and U.S. brands entering Europe — a level of transparency, automation, and performance intelligence that simply hasn’t existed here before.”

The acquisition follows Mindgruve’s rapid growth in the U.S. and LATAM, including the recent hire of former Amazon executive Spencer Lian-Thornton, reflecting the company’s continued investment in its retail media and commerce offering. With over 500 experts worldwide, Mindgruve’s combined team delivers modern media, commerce, and data technology solutions for global brands.

Makanta acted as the financial and strategic advisor to Ameo in connection with the transaction.

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