Before we leap into 2026, let’s rewind and see how our 2025 predictions held up. Spoiler alert: we’re basically clairvoyant, going a perfect five for five on our trend forecasts.

  1. AI Advancements: This was AI’s breakout year. ChatGPT skyrocketed to become one of the world’s most-visited websites, and suddenly, every tech partner, DSP, and media platform was shouting about their AI capabilities. Even Coca-Cola went all-in, creating its holiday spot entirely with AI. (And if predictive analytics is on your wish list, Mindgruve’s Sightline platform has you covered.)
  1. The Search Evolution: SEO met its match with Generative Engine Optimization (GEO). Reddit emerged as a GEO powerhouse, Google partnered with Criteo for retail ads, and Walmart joined forces with ChatGPT. The search landscape? Forever changed.
  1. YouTube’s CTV Takeover: YouTube claimed the crown for connected TV streaming share. For now, at least.
  1. Podcasts Hit Their Stride: US podcast ad spending surged 26% year-over-year in Q3 2025, and Netflix officially entered the video podcast arena.
  1.  Retail Media’s Continued Reign: Retail media is set to grow 19.4% this year, reaching $58.79 billion, according to eMarketer. Walmart and Amazon continue their US dominance, projected to capture 89% of retail media dollars in 2026.

Now, what does our crystal ball reveal for 2026?

  1. AI Gets Transactional: ChatGPT is going shoppable. Expect ChatGPT Instant Checkout to be adopted by retailers at lightning speed.
  1. DSP Fragmentation Intensifies: The competition is fierce. The Trade Desk appears poised to lose market share to Amazon. Meanwhile, GenAI is pulling users away from open web inventory, so buyers will be laser-focused on quality buys. 
  1. TikTok Shop’s Meteoric Rise: Already nipping at eBay’s heels, TikTok Shop has converted nearly half of TikTok users into in-app shoppers. And that trajectory shows no signs of slowing.
  1. AI Search Becomes Non-Negotiable: Brands that don’t prioritize AI search optimization risk getting left behind. 
  1. The IRL Renaissance: The pendulum is swinging back to the real world. Brands are reimagining how offline and online experiences can blend — think retail activations and AR experiences. Plot twist: Gen Z is embracing mall shopping again, so brands will rise to the occasion. 

Whether 2026 has you energized or overwhelmed, Mindgruve is ready to navigate it all with you.

Want to ask a question or learn more? Get in touch with us today.