Mindgruve is proud to announce that we’ve been named a Gold Winner at the 2025 MarCom Awards in the Landing Page category.
Hosted by the Association of Marketing and Communication Professionals (AMCP), the MarCom Awards recognize excellence in marketing and communications across a wide range of disciplines. This award reflects the strategy, creativity, and collaboration behind one of our most impactful digital performance projects this year.
Designed for Performance
The winning entry was a high-converting landing page developed for a national litigation financing company. Our client came to us with a clear goal: improve lead generation outcomes and lower bounce rates by giving paid traffic a more focused digital experience.
Instead of driving users to a homepage with mixed messaging, we built a streamlined landing page optimized for one purpose: turning interest into action. From the copy to the form fields, every element was designed to reduce friction and guide users through a simple, informative journey.
The numbers speak for themselves. In 2024, this landing page generated more than 3,100 leads. Bounce rates fell by 51 percent in two years, landing at just 37 percent. Most notably, lead generation volume increased 25-fold after redirecting traffic from the original site to the new landing page.
Built With the User in Mind
While performance was the goal, the experience was built around the user. We focused on clarity, using plain language and thoughtful design choices to answer questions before they could become barriers. Visitors could easily determine whether they qualified and what steps to take next.
Behind the scenes, we implemented robust tracking and analytics so we could monitor behavior, test improvements, and continue optimizing long after launch. The result is a page that drives conversions today and is set up for long-term success.
A Cross-Team Effort
This project brought together multiple disciplines across the agency. Our Paid Media team provided a conversion strategy and audience insights. Our Design team crafted a user interface that balanced simplicity and visual appeal. And our Developers ensured the page was fast, functional, and adaptable.
“This work represents the kind of performance marketing we love,” said Chad Robley, Chairman and CEO of Mindgruve. “Smart strategy, great design, and measurable impact come together to serve our clients in meaningful ways.”
We are honored by this recognition and grateful to the AMCP for highlighting the work. Most importantly, we are thankful to our clients for the opportunity to solve big problems with creative, high-impact solutions.
Want to ask a question or learn more? Get in touch with us today.
