In today’s competitive retail landscape, leveraging advanced data tools like Amazon Marketing Cloud (AMC) is no longer reserved for the most sophisticated advertisers. This powerful platform allows brands to seamlessly integrate DSP and PPC data, providing a holistic view of the customer journey from awareness to conversion.
In this Lunch & Learn session, MindgruveMacarta experts Stephen Reagan, Chief Retail Media Officer, and Steven Hellbusch, VP of Analytics, shared insights on how to unlock the potential of AMC. The presentation explores the unique capabilities of AMC — including custom signals, holistic measurement, and powerful AI tools — that help brands target consumers more effectively, gain a deeper understanding of customer intent, and refine media strategies for maximum impact.
What you’ll learn from the full presentation:
- Unlocking AMC’s Power: Learn how AMC helps brands combine DSP and PPC data to improve their full-funnel marketing strategy.
- Innovative Use Cases: Discover how custom audience targeting and AI-driven tools like Rufus and Cosmo can elevate your marketing efforts.
- Holistic Measurement: Understand how AMC’s data integration enables smarter marketing decisions from acquiring customers to maintaining loyalty.
- Real-World Success Stories: See how companies use AMC to drive engagement, conversions, and long-term growth.
Key takeaways for implementation:
- How to Leverage First-Party Data for Advanced Targeting: By combining your CRM data with Amazon’s custom audience signals, you can build highly targeted and effective campaigns. Leverage this data to better understand customer behavior, buying patterns, and purchasing cycles.
- Tips to Refine Your Full-Funnel Strategy: AMC allows for deeper visibility into your upper-funnel media and how it contributes to lower-funnel conversions. Use this insight to optimize budget allocation across the entire customer journey.
- Unlocking Premium Inventory: Even if you don’t sell directly on Amazon, you can tap into Amazon’s premium ad-supported content like Prime Video to extend your reach. Craft custom audiences and engage users with tailored messaging, both on and off Amazon.
- Adopting Holistic Measurement with Multi-Touch Attribution: Utilize AMC’s advanced attribution capabilities to understand how different touchpoints contribute to conversion. Optimize your campaigns based on these insights to drive sales and brand loyalty more efficiently.
Don’t miss out on learning how to elevate your retail media strategy using AMC. Download the full presentation and watch the recording to unlock insights that will transform your marketing approach.
Have a question or want to talk about how AMC can help take your brand’s marketing strategies to the next level? Get in touch with us today.
