MindgruveMacarta Icon MindgruveMacarta A Modern Marketing Agency

A Fully Integrated Creative, Media and Technology Capability.


Today, brands can reach consumers, gather feedback and deploy new research methodologies quicker and more effectively than ever before. Many traditional research firms have struggled to adapt as technology has reimagined the primary-research industry. MindgruveMacarta is at the forefront of leveraging modern research technologies to bring clarity and specificity to a consumer’s point of view. We are focused on not only how consumers act and what they do, but also why they make their choices, and how their perceptions and motivations support the way in which they see the world.

Consumer research is central to our process. A clear understanding of the consumer’s point of view informs our strategy, marketing, design and technology decisions - not just during ideation or development, but also throughout the launch, measurement and optimization cycle. At MindgruveMacarta, we are committed to learning what people actually do, think and need by observing how they interact with content in both digital and traditional mediums. These insights help us to personalize their customer experiences and reduce purchase friction.

Qualitative Research
Quantitative Research
Mosaic Consumer Segmentation
User Testing
Usability Testing


MindgruveMacarta helps organizations align business goals with marketing strategies to accurately support marketing and technology investments. Our strategy team provides valuable experience leveraging consumer insights, marketing trends and modern technologies to get products and services to market faster and more effectively.

Digital Transformation
Market Research
Persona Development
Marketing Strategy
Marketing Investment Planning
Return on Advertising Spend (ROAS) Proforma
Brand Strategy
Internal Marketing Capability Assessment

Creative & Design.

Mass marketing a big idea is inefficient and highly impractical for most brands. Modern marketing allows campaign ideas to be tested on a much smaller scale to learn which perform best. At MindgruveMacarta, our creative team works hand in hand with our research, consumer insights, marketing, and data teams to ideate, test, and scale creative campaigns that resonate with our target audiences across all channels, platforms, and devices.

Creative Campaigns
Design and Production
Video Production
Motion Graphics and Animation
Voice and Audio Experiences
Brand Strategy
Brand Platform
Corporate Identity
Experience Design
Product and Package Design

Media Planning & Buying.

Traditional media agencies are antiquated because traditional advertising is antiquated. The modern marketing era best practice is buying audience not media. At MindgruveMacarta, we take a media agnostic approach by understanding how, when and where people make buying decisions to better anticipate patterns in consumer consumption. It’s not enough to simply focus on reach and efficiency. Brands must understand why and what consumers want at the time of need and help guide them through the decision-making process.

Google Partner
Amazon Advertising
Marketo Certified Expert
The Trade Desk
Adobe Marketing Cloud
Salesforce Marketing Cloud
Microsoft Advertising Partner
Facebook Marketing Partners
Marketing Strategy
Media Planning & Buying
Customer Journey Mapping
Marketing Investment and Return on Ad Spend (ROAS) Proforma
Paid Search
Earned Media
Search Engine Optimization
Email Marketing
Shopper Marketing
Attribution Modeling
Media Measurement & Analytics
Marketing Automation Platforms
Salesforce Pardot
Adobe Marketing Cloud
Oracle Eloqua

Social Media & Community Management.

It’s never been more challenging to manage your brand’s message, customer sentiment and conversations across all social media platforms. At MindgruveMacarta, we help brands develop owned, earned and paid media campaigns to spark conversations, improve purchase intent and share stories across all social channels. Our in house team manages community presence across Facebook, Instagram, Snap, Linkedin, Twitter and other social media platforms by building brand advocates through relationships with influencers and bloggers.

Owned, Earned & Paid Media
Social Media Strategy
Campaign Creation
Social Community Management
Social Listening
Audience Development
Integration with Paid Initiatives & Boosted Content

Content & Storytelling.

The modern consumer has never been more inundated with marketing messages on more platforms and mediums than in today’s multi channel world. Never before has it been more important to cut through the clutter and create great content than today. However, it can be challenging to produce content that is timely, relevant and compelling. At MindgruveMacarta, we develop branded content that connects to our target audiences and can be holistically integrated across all channels and marketing mediums.

Brand Platform
Content Strategy
Content Calendars
Content Creation & Distribution
Editorial Services
Metadata Schemas
Governance Rules


Today, brands must learn how to operate in a digital first world. Investing in the right technology isn’t enough to transform your business. At MindgruveMacarta, we help technology leaders navigate this process by designing the necessary architecture, processes, and teams to facilitate this change. From technology strategy to development and maintenance, we bring a practical approach to strategizing, designing, developing and managing technology solutions.

Adobe Experience Manager
Technology Roadmapping
Platform Evaluations
Software Architecture
Website Development & DevOps
eCommerce Solutions
Mobile and Web Applications
In Store Digital
Content Management Systems (CMS)
Customer Relationship Management (CRM)
Platform Technology Support Services

Data Science & Analytics.

Today more than ever, brands have unprecedented access to data and consumer insights to better understand and serve the needs of their customers. MindgruveMacarta helps organizations create data driven approaches to marketing, eCommerce, web analytics and business performance to drive faster and more confident decision-making capability.

Tableau Certified
Google Analytics Certified
Data Analysis & Strategy
Data Mining & Modeling
Data Visualization
Consumer Data Analytics
Marketing, Social, CRM Analytics
Website Analytics
Attribution Modeling
Statistical Modeling
Machine Learning & AI


MindgruveMacarta’s in-house, global engineering team builds, maintains, and supports a variety of enterprise eCommerce platform technology services.

Amazon Advertising
eCommerce Platform Technology Services
Adobe Commerce (Magento)
Shopify Plus
Big Commerce

Public Relations.

The MindgruveMacarta Public Relations team of storytellers creates buzzworthy news and targeted content that helps brands stand out from the competition. Our integrated PR services include PR strategy, content development and influencer campaigns as well as reputation management and media relations across all channels and mediums.

Influencer Marketing
Media Relations
Press Release Writing
Reputation and Crisis Management
Experiential and Event Marketing
Community Management

SEO & Organic Media.

SEO and organic media strategies are vital components of a website’s success. Earned efforts and best practices have developed as the marketing industry has evolved over time. At MindgruveMacarta, we take a client-centered approach to SEO (Search Engine Optimization) with consistent efforts to increase organic traffic (sessions, users, clicks, impressions, etc.) and improve website conversions for our clients. Aside from just reporting the data, the SEO team provides in-depth analysis to explain the reasons behind specific performance metrics to stay ahead of algorithm updates.

Google Analytics
Google Search Console
Screaming Frog
SEO Strategy/Site Audit
Roadmap Building
Competitive Analysis
Keyword Research and Tracking
Affiliate and Content Marketing Campaigns
Email Marketing Automation, Segmentation, and Campaigns
Paid Search Performance Analysis
Local and International SEO
Affiliate Management in Rakuten and Avantlink
SEO Dashboard and Ongoing Reporting (Monthly, Quarterly, Annually)
On-page SEO Optimizations (Keyword Targeting, Metadata, Internal Links, etc.)
Off-page SEO Optimizations (Backlinking Strategy, Referring Domains, Listings, etc.)
Technical Recommendations (Schema, Page Speed, Indexation, Canonical URLs)
Video and YouTube Optimizations
Universal Results Optimizations (Images, Videos, People Also Ask, Featured Snippets, etc.)
Algorithm Updates
Search Engine Optimization and AI Platforms
Screaming Frog SEO Spider
Google Search Console
Google Analytics
PageSpeed Insights
Looker Studio

Retail Media & Marketplaces.

MindgruveMacarta creates bespoke shopping experiences that drive growth across all retail media channels including Amazon, Walmart, Target, and 40+ other global marketplaces. Our end-to-end channel management is driven by best-in-class technology and backed by a team of industry-leading marketers.

Retail Media & Marketplace Solutions
Digital, Shopper, & Commerce Media Strategy, Planning & Campaign Management
Retail & Wholesale Channel Strategy
Marketplace Channel Management & Consulting
Product Information Management (PIM) Set Up & Management
Catalog Creation & Management
Retail Promotional Strategy & Planning
Customer Reviews Strategy & Management
Consulting Services
eCommerce Strategy
Marketplace Strategy
Predictive Modeling, Forecasting & ROI Analysis
Fulfillment by Amazon (FBA)
Fulfillment by Merchant (FBM)
Supply Chain Planning & Operational Consulting
Content Creation & Campaign Optimization
Search Engine Optimization (SEO)
Search Marketing (SEM)
  • Marketplace Creative Services
  • Ad Creative Strategy, Execution, Implementation
  • Ad Copy Strategy, Execution, Implementation
  • Omni-Channel Retail-Readiness Strategy, Optimization & Execution
  • Product Detail Creative and Copy Strategy, Execution, Implementation & Measurement
  • Brand Store / Brand Shop Strategy, Execution, Implementation
  • Enhanced Brand Content Strategy, Execution, Implementation
Amazon Ads Advanced Partner
Mercado Libre
WalMart Connect Mexico Seller Agency Certified Partner