Associate Director, Public Relations.
Covington, KY
We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.
The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.
Mindgruve is seeking an Associate Director, Public Relations to contribute to the day-to-day strategy, execution, and management of public relations initiatives across a diverse client portfolio — including a national brand in the building materials/outdoor living industry.
We are prioritizing candidates located in or near Covington, KY, as this role is expected to be in-office on a hybrid basis..
What You'll Do Here:
Support:
- Act as the internal day-to-day lead for a national client in the outdoor living space, managing and collaborating closely with an external PR agency — providing briefs, approvals, feedback, and strategic oversight to keep momentum and output strong.
- Support annual and quarterly PR planning to align with client goals, product launches, and seasonal priorities, ensuring integrated efforts across media relations, content, and influencer campaigns.
- Review and contribute to the development of press releases, pitches, bylined articles, and social media copy.
Lead:
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- Develop and implement PR strategies that support brand awareness and business objectives across B2C and B2B categories.
- Lead and support PR efforts for Mindgruve and our clients, from media outreach to thought leadership and storytelling.
- Cultivate and manage relationships with key media contacts across top-tier national, trade, regional, and local outlets.
- Secure earned media coverage through strategic pitching, product placement, and compelling storytelling.
- Oversee or contribute to the development of press releases, pitches, bylined articles, and social media copy.
- Develop and manage influencer strategies that complement media relations, including identifying partners, negotiating contracts, briefing talent, and analyzing performance.
- Serve as a strategic client partner and advisor, providing clear communication, consistent reporting, and proactive recommendations.
- Mentor junior PR team members and foster cross-functional collaboration with internal creative, media, and strategy teams.
- Monitor, measure, and analyze campaign performance and media results, offering insights and optimizations.
We Need a Person With:
- 10+ years of public relations experience, with a strong preference for those with experience in building materials, home improvement, consumer lifestyle, or adjacent industries.
- Proven success securing earned coverage in national consumer and trade media.
- Strong writing, editing, and storytelling skills, with attention to detail and message alignment.
- Previous experience managing or supporting account teams and client relationships, especially in an agency environment.
- Ability to evaluate creative work and manage internal/external resources to deliver high-quality results.
- Familiarity with tools like Cision, Muck Rack, or Meltwater.
- Excellent organizational and time management skills.
- Bachelor's degree in Communications, Journalism, Marketing, or related field.
- Experience working at or with a PR/advertising agency is a plus.
- Experience working with Fortune 500 companies is a plus.
- Strong understanding of how public relations integrates with digital marketing and brand strategy is a plus.
Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. Our headquarters is based in San Diego, California, with additional offices in Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.)
Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
