Senior Media Manager, Retail Commerce.
Denver, CO or US Remote
We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.
The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. MindgruveMacarta is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.
MindgruveMacarta is one of the fastest growing agencies in the country. We are a full-service retail media agency, providing performance-driven management consulting to global brands. Our brand partners include the likes of The North Face, 3M, Wrangler, Mattel, and many more. MindgruveMacarta leans on years of deep sales channel management, content optimization, and advertising experience, leveraging proven technology to deliver increased revenue and profit for clients.
We are seeking a Senior Media Manager, Retail Commerce to be responsible for leading The Retail Media team at MindgruveMacarta. This team leads strategy, activation and optimizations for large buy-side Retail Media brands (CPG, Apparel, Outdoor, etc.) and Commerce clients. The Senior Media Manager, reporting to the Director of Retail Media, will demonstrate the ability to report and optimize client marketing campaigns within Amazon, Walmart, Criteo, Instacart, and other retail media networks. You will play an essential role on client teams to build and execute large-scale campaigns and tests that deliver on our strategy for the client. You will deliver reporting, insights and projects in a timely manner and within budget plans supporting the team with flawless execution.
What You'll Do Here:
- Lead client calls, daily client engagements, and drive strategy discussions for Retail Media clients and collaborate with Brand Managers on multi-channel retail media strategies for brand partners.
- Help brands to plan and develop a budget and then deliver campaigns according to KPIs agreed upon with the client
- Provide guidance on product optimizations to ensure campaigns are set up for success and that all campaigns are meeting and exceeding client expectations.
- Managing keyword selection and optimum bid levels across available advertising options
- Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns
- Establish key metric reports, track progress and trends, and effectively communicate campaign results and insights
- Manage and deliver AMC cross platform insights and work with the programmatic team to build out custom audiences that are backed by search + DSP data.
- Actively learn new features within Pacvue and Intentwise to deliver best in class performance driven by AI.
- Managing promotional planning calendar for client campaigns
- Having a pulse and opinion on industry news, translating marco trends into tailored recommendations and actions for clients
- Work with teams to identify new opportunities for clients under management, as well as work to quickly resolve any client issues
- Lead, mentor and coach 1-2 Retail Media Specialists to achieve individual and team growth. Foster a culture of excellence, collaboration, and continuous improvement with the brand management team.
- Be a champion of the Retail Media team’s core values
We Need a Person With:
- 4-6 years of hands-on experience managing Amazon Search Campaigns, Trade Desk, Stack Adapt, Walmart, or other ecommerce platforms a plus
- 2-3 years of hands-on experience with Amazon DSP
- 3-4 years of hands-on experience working with 3rd party platforms for management and/or reporting (i.e. Pacvue, IntentWise, etc.)
- Strong understanding of Digital Marketing tenants and marketing journeys/funnels
- Analytically minded & extremely detail oriented
- Forward-thinking & eagerness to learn new things (platforms, channels, systems), willingness to ask questions, and work in a collaborative environment
- Ability to self manage and adhere to deadlines in a fast paced environment
- Experience with SQL a plus
- Proficiency in Microsoft Excel (i.e. vlookup, filtering, pivot tables)
- Strong business interpersonal skills, both written and verbal
- Problem solving—comfortable diving in and conducting analysis to create out of the box solutions
Compensation:
- Salary: $90,000 to $115,000/year (commensurate with experience and geographic location)
- Annual Bonus: TBD
Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. Our headquarters is based in San Diego, California, with additional offices in Covington, Kentucky and Denver, Colorado. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.)
MindgruveMacarta is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
