Digital Marketing Veteran Brings Experience from Adobe, Bank of America, and T-Mobile
MindgruveMacarta, a global performance marketing, retail media, and data-tech company, has hired David Shapiro as its new Vice President, Earned Media. Shapiro will lead and expand the agency’s earned media efforts, including public relations, organic social media, content marketing, and SEO. Shapiro’s appointment reflects MindgruveMacarta’s commitment to helping clients achieve measurable results through cohesive marketing strategies and data-driven insights.
“Dave is a proven leader with a remarkable track record of building and scaling content marketing and earned media teams to maximize impact for enterprise brands,” said Chad Robley, Chairman and CEO of MindgruveMacarta. “We are excited to have him spearheading our earned media practice as we sharpen our focus on delivering cohesive data-driven content strategies.”
With over 16 years of experience in leadership, Shapiro has worked with global brands to create content programs that drive engagement through earned media channels. Before joining MindgruveMacarta, he served as Chief Marketing Officer at Unabated Sports. Previously, he helped build earned media capabilities at Neil Patel Digital while advising clients such as Adobe, SoFi, and Western Union. Shapiro also expanded the Earned Media team at iProspect, where he managed key engagements for Bank of America and T-Mobile.
“MindgruveMacarta has a sterling reputation for performance marketing and data technology innovation, setting the standard for optimizing ROI on marketing programs,” said Shapiro. “The opportunity to enhance our earned media offerings while helping clients navigate the new era of generative AI is incredibly exciting. By integrating earned media disciplines, we can deliver cohesive, data-driven strategies that support our client’s ambitious revenue growth goals.”
MindgruveMacarta recently bolstered its executive leadership team with top-tier talent, including Haven Brady as Vice President of Integrated Strategy, Victor Camozzi as Executive Creative Director, and Janaka Atugoda, former Amazon executive, as Managing Director of Global AdTech Solutions.
View MindgruveMacarta’s leadership team here.
