Haven Brady Vice President, Integrated Strategy

Haven is the Vice President of Integrated Strategy at MindgruveMacarta where he leads the Integrated Strategy Practice Group in the planning and execution of performance marketing and retail media programs across owned, earned, and paid media channels. With almost 20 years of commerce, lead gen and customer acquisition experience, Haven is an expert in developing consumer research, brand positioning and key messaging, go-to-market strategies, financial modeling and proformas that maximize lifetime customer value and return on ad spend.

Before MindgruveMacarta, Haven was the Chief Marketing Officer at USClaims, a BlackStone Company, where he led digital marketing transformation, performance marketing and B2C/B2B customer acquisition. Haven is a graduate of La Salle University.