New branding and increased awareness help Carlsbad, CA become a top TripAdvisor destination.
SAN DIEGO,CA – May 26, 2010 – Through a refreshed brand, online marketing strategy and new, user-friendly website, Mindgruve helped Visit Carlsbad put their town at the forefront of the online travel conversation. Not listed as a TripAdvisor top destination in 2009, Carlsbad appeared as the #3 Family Destination and #9 Spa Destination in the United States in 2010.
Beginning their efforts in January 2009, Mindgruve developed a new visual presence for the Visit Carlsbad brand starting with a website that features simple navigation and robust information about the area, including exclusive travel offers. Additionally, Mindgruve reshaped the marketing strategy by geo-targeting search, display and print, as well as increasing email, landing page and social media efforts to successfully capture and increase quality web traffic.
“We used a variety of tactics to increase Visit Carlsbad’s ability to communicate all that their area offers. From opening up a dialogue through social media to engaging travelers with localized contests and promotions, we’ve been able to create an effective call to action, and our audience took notice,” stated Chad Robley, Mindgruve CEO.
Mindgruve hopes to continue Carlsbad’s growth in the destination marketplace through increased social media interaction, and by providing robust group and event-based travel services.
About Visit Carlsbad
Visit Carlsbad is the Convention and Visitors Bureau for the Carlsbad area. It serves approximately 30 area hotels ranging from beach bungalows to luxury accommodations by presenting and promoting vacation ideas, packages, attractions and deals for the area. VisitCarlsbad.com.
