How do you change the downward trajectory of a traditional newspaper while creating a more meaningful subscriber experience? You transform your newspaper into a multimedia company by delivering content conveniently across all modern devices and platforms - and monetize it aggressively.
The print publishing industry is undergoing massive disruption. The stakes are high as the market moves fast to keep up with the demand for digital and mobile content. As Agency of Record to San Diego’s largest news source, the challenge was to create an overarching digital strategy and monetization plan that leveraged their traditional newspaper model.
The multichannel plan delivered a personalized user experience catered to the needs of their diverse audience. The scope of work included a new desktop and mobile site, several tablet applications, integrated social channels, upgraded content management system and an e-commerce offers and loyalty platform.
U-T San Diego now ranks among the top publishers in the U.S. in terms of digital revenue growth, app downloads, website traffic growth, subscriber acquisition, and e-commerce revenue.