Mindgruve Icon Mindgruve A Modern Marketing Agency

Senior Media Planner.

Mindgruve is seeking a self-motivated, results-driven Senior Media Planner. Our ideal candidate will proactively identify opportunities within the planning (display and video) space while staying up to date on the latest trends and best practices within the industry.

What you’ll do here:

● Build a deep understanding of client business goals and marketing objectives, helping to translate into campaign
objectives/strategies
● Manage the daily workflow of client campaigns, including proposal development, campaign activation and
maintenance, and post campaign reporting
● Manage all aspects of media plan execution, including IOs, tracking spec development and implementation,
custom unit production, and billing reconciliation
● Handle any client requests – i.e., plan changes, budget changes, provide marketplace information
● Begin to develop stronger working relationship with the client(s)
● Maintain strong relationships within the media community in order to bring innovative/first-to-market
opportunities as well as negotiate the most competitive rates possible
● Utilize 3rd party research tools to develop target consumer profiles and identify strategic buying opportunities
● Assist in formulating, writing and presenting campaign/media recommendations
● Create budget pacing reports across multiple channels and manage media budget spend efficiently and
correctly
● Investigate creative, innovative approaches to strategically reach the target consumer and provide regular POV/
media recommendations to client
● Analyze competitive activity in the marketplace and translate learnings into actionable insights
● Work with analytics team to monitor, analyze and report on campaign results and make regular
recommendation on how to optimize campaign performance
● Ensure a good working relationship with account and client teams to facilitate flawless execution of plans
● Remain abreast of the overall media marketplace, and what opportunities are relevant to Client(s)

We need a person with:
● 4-year college degree and 3-5 years of media planning and/or buying experience
● Experience across various mediums preferred (Digital, Outdoor, Broadcast TV, Print)
● Excellent verbal and written communication skills
● Experience managing associate planner/s
● Proficiency in the Microsoft Office software Suite and Apple Productivity Apps (Pages, Keynote & Numbers)
● A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for
growth
● Strong knowledge of all planning/ad-serving tools (comScore, Doubleclick, etc.)
● Track record of presenting to clients on a regular basis
● Ability to work on multiple projects at once in a high pressure environment while still meeting deadlines
● Knowledge of DSP self-serve tools preferred (theTradeDesk, DV360, etc)

Compensation commensurate with experience. We offer competitive benefits including medical, dental, vision, FSA and 401K with matching. Mindgruve is committed to providing employees with flexible workplace locations.  Based on the essential job functions and individual performance, employees may work remotely, in-office or hybrid.

To be considered for this job, qualified candidates MUST submit a cover letter, resume and salary expectations to [email protected] with “Senior Media Planner” in the subject line.

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