Mindgruve Icon Mindgruve A Modern Marketing Agency

Email Marketing Strategist – Earned Media.

We’re seeking a results-driven Email Marketing Strategist on our earned media team who has a successful track record for strategizing and implementing advanced Content Marketing and Email Marketing/Automation campaigns across a variety of industries. The ideal candidate will have excellent problem-solving skills and the ability to work closely with cross-functional teams to meet client needs.

What you’ll do here:

  • Build comprehensive earned media campaign strategies and roadmaps for clients and properly execute against them
  • Lead execution of email marketing and automation strategies (nurture programs, sales enablement, lead scoring and grading, segmentation) 
  • Conduct email audits and present findings to clients
  • Manage execution of email marketing and automation strategies (nurture programs, sales enablement, lead scoring and grading, segmentation) 
  • Manage workflow of email automation programs including working with project management, creative, and development teams to follow best practices for email
  • Become the SME expert at Mindgruve on email platforms such as Marketo, Pardot, Hubspot and more
  • Lead execution of content marketing strategies including content calendar development, influencer campaigns, and social media management
  • Competitive analysis and market research 
  • Write and present strategies, assessments and reports for internal teams and clients
  • Follow and stay fresh on industry best practices in all earned media channels
  • Build and Maintain an understanding of current topics in Earned Media, Web Analytics, data management, tools and technologies related to teams core responsibilities
  • Other projects and duties as assigned

We need a person with: 

  • Bachelor’s degree – preferably in marketing, communications or business management
  • 4+ years of experience with earned media including direct report management 
  • Minimum 2 years of hands-on experience with email marketing and automation platforms (Marketo, Salesforce Marketing Cloud, Pardot, MailChimp)
  • Working knowledge of SEO, content marketing, email & social media
  • Solid understanding of marketing basics, direct response and interactive marketing best practices
  • Ability to work on multiple projects at once in a high pressure environment while still meeting deadlines
  • Proficiency in MS Word/Excel/PowerPoint & iWorks
  • Strong written and oral communication and polished presentation skills
  • Extremely detail-oriented
  • Collaborative worker who excels both working individually and in a team
  • Personal and professional integrity
  • Inquisitive nature with proven research ability

Compensation commensurate with experience. We offer competitive benefits including medical, dental, vision, FSA and 401K with matching. Mindgruve is committed to providing employees with flexible workplace locations.  Based on the essential job functions and individual performance, employees may work remotely, in-office or hybrid.

To be considered for this job, qualified candidates MUST submit a cover letter, resume and salary expectations to [email protected] with “Earned Media Email/Automation Strategist” in the subject line.

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