Mindgruve Icon Mindgruve A Modern Marketing Agency

Email Marketing Strategist.

Mindgruve is seeking a results-driven Email Marketing Strategist who has a successful track record for implementing Email Marketing/Automation campaigns and strategies across a variety of industries, particularly with experience using Salesforce Marketing Cloud. The ideal candidate will have excellent problem-solving skills and the ability to work closely with cross-functional teams to meet client needs.

Duties & Responsibilities

  • Build comprehensive earned media campaign strategies and roadmaps for clients and properly execute against them
  • Create branded email templates and recommend content for individual and mass communications through email marketing platforms.
  • Ability to review, audit, and recommend improvements to external client email marketing initiatives.
  • Plan, develop, and launch email campaigns to support a variety of marketing initiatives including lead generation, nurture programs, and sales enablement.
  • Manage execution of email marketing and automation strategies / tools including database management, journey building, quality assurance, lead scoring / grading, data extensions / segmentation, and overall email marketing infrastructure.
  • Write and present strategies, assessments and reports for internal teams as well as clients.
  • Follow and stay fresh on industry best practices in all earned media channels
  • Maintain a thorough understanding of email compliance standards and best practices
  • Ability to learn and quickly understand new email marketing methods and apply experience to specific use cases on a client by client basis.
  • Build and Maintain an understanding of current topics in Earned Media, Web Analytics, data management, tools and technologies related to teams core responsibilities

REQUIREMENTS

  • Bachelor’s degree – preferably in marketing, communications or business management
  • 4+ years of experience with earned media including direct report management
  • Minimum 2 years of hands-on experience with email marketing and automation platforms (Salesforce Marketing Cloud is required, Hubspot, Marketo, Pardot, and MailChimp are preferred)
  • Salesforce CRM training
  • Experience formulating and executing A/B tests in email campaigns.
  • Working knowledge of SEO, CRO, content marketing, email, & social media
  • Solid understanding of marketing basics, direct response and interactive marketing best practices
  • Ability to work on multiple projects at once in a high pressure environment while still meeting deadlines
  • Proficiency in MS Word/Excel/PowerPoint & iWorks
  • Strong written and oral communication and polished presentation skills
  • Extremely detail-oriented
  • Collaborative worker who excels both working individually and in a team
  • Personal and professional integrity
  • Inquisitive nature with proven research ability

Compensation commensurate with experience. This is an in-house position. NO headhunters, contractors, freelancers, overseas agents, or professional job hoppers will be considered. We offer competitive benefits including medical, dental, vision and 401K w/match.

Qualified candidates MUST email a cover letterresume and salary expectations to [email protected] with “Email Marketing Strategist” in the subject line.