Mindgruve is seeking an experienced and strategic Director, SEO to lead our search engine optimization efforts and drive our digital presence to new heights. The ideal candidate will have a deep understanding of SEO best practices, technical expertise, and experience in creating data-driven strategies that align with our business objectives. As the Director of SEO you will be responsible for developing, implementing, and managing our SEO strategy, working closely with cross-functional teams to maximize organic search performance, and optimizing our website for search engine visibility and user experience.
What you will do here:
- Develop and implement comprehensive SEO strategies that align with business objectives and drive organic growth.
- Analyze and monitor SEO performance, identifying trends, and developing data-driven insights to guide decision-making and strategy adjustments.
- Collaborate with cross-functional teams, including content, design, and development, to ensure SEO best practices are integrated throughout the organization.
- Conduct keyword research, competitor analysis, and content gap analysis to identify opportunities for improvement and optimization.
- Oversee technical SEO initiatives, including site structure, internal linking, and on-page optimization, to improve crawlability, indexation, and overall site performance.
- Collaborate with the content team to create high-quality, SEO-friendly content that attracts and engages target audiences.
- Develop and maintain a comprehensive backlink strategy to improve domain authority, increase referral traffic, and drive organic search visibility.
- Monitor and analyze website analytics, including traffic, user behavior, and conversion rates, to identify opportunities for optimization and improvement.
- Stay up-to-date on industry trends and changes in search engine algorithms to ensure the organization’s SEO strategy remains current and effective.
- Provide regular reports and presentations on SEO performance, insights, and recommendations to senior leadership and other stakeholders.
- Create and develop estimates for clients projected SEO performance based on recommendations
We need a person with:
- Bachelor’s degree in marketing, communications, or a related field.
- A minimum of 10 years of experience in SEO, with a proven track record of driving organic growth and increasing search engine visibility.
- Deep understanding of search engine algorithms, ranking factors, and industry best practices.
- Excellent analytical and problem-solving skills, with the ability to analyze large data sets and derive actionable insights.
- Strong project management and organizational skills, with the ability to manage multiple projects and priorities simultaneously.
- Exceptional communication and presentation skills, with the ability to clearly articulate complex ideas to diverse audiences.
- Experience with SEO tools such as BrightEdge, Conductor, SEMRush, Ahrefs, Moz, or similar platforms.
- Familiarity with content management systems (e.g., WordPress, Drupal, etc.) and website development best practices.
- Personal and professional integrity
Compensation commensurate with experience. We offer competitive benefits including medical, dental, vision, FSA, voluntary life & accident plans and 401K with matching. Mindgruve is committed to providing employees with flexible workplace locations; however, being a local applicant from the San Diego area is a plus! Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
No headhunters, contractors, freelancers, overseas agents or professional job-hoppers will be considered. This is an in-house position. To be considered for this job, qualified candidates must apply via LinkedIn, or submit a cover letter, resume and salary expectations to Mindgruve [email protected] and include “Director, SEO” as the subject.