Mindgruve Icon Mindgruve A Modern Marketing Agency

Director, Content Strategy.

Mindgruve is seeking a Director of Content Strategy to create, lead and oversee the day-to-day marketing content strategy for our clients. Position works closely with team members in every department to develop and produce content that is engaging, persuasive and aligns with the client’s vision and goals.

 

What you’ll do here:

  • Develop efficient and effective content creation processes and distribution strategies that can be applied across Mindgruve’s multiple clients, then lead the process from start to finish
  • Work closely with all teams to oversee the vision, production, and overarching content strategy for the clients’ needs across all channels (digital advertising, social media, email marketing, web, radio, etc.)
  • Collaborate with designers, SEO specialists, copywriters, video producers, photographers, graphic designers, analysts, and strategists to produce high quality content that is true to each client’s brand and delivers a consistent message
  • Research, source and negotiate with external content creators where applicable (ex: influencers, photographers, etc.)
  • Lead a team of copywriters and editors, proofreaders, and social media specialists
  • Contribute to organic social and influencer marketing campaigns (i.e., Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) to ensure cohesive messaging
  • Attend client meetings and assist account directors in presenting content strategy
  • Conduct client research to optimize brand and industry relevant content, value proposition and competitive advantage
  • Measure success of content strategy through analytics, KPI’s, and other metrics
  • Work to ensure copy/content serves the purpose of promoting the client’s brand image and/or selling their product and/or service, according to the strategic content plan
  • Proofread/edit final content and assist in writing copy as needed
  • Oversee editorial calendar for social media, press releases, blogs, email, etc. to ensure all deadlines are met, as well as ensure a timely workflow & positive client experience

 

We need a person with:

  • At least six (6) years of experience in managing content strategy, marketing, communications, publishing and/or other editorial roles
  • Bachelor’s degree in marketing, advertising, communications, or related discipline, or an equivalent combination of education and experience
  • High proficiency in Mac systems, Pages, Keynote, Google Workspace, and MS Office
  • Content development expertise in major social channels (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
  • Exceptional creative and persuasive writing skills with ability to develop content for websites, blogs, social channels, email and other channels
  • Experience in blogging, press-releases, podcast, and videography highly desired
  • Experience in developing own content ideas, takes initiative, and assumes responsibility
  • Passion for collaboration with strong leadership skills
  • Proactive with excellent project management, analytical and organizational skills
  • Ability to strategize and develop content for a wide range of industries and audience types
  • Ability to tailor content strategy & deliverables to applicable client budgets
  • Strategic thinker and problem solver. Able to juggle multiple tasks and client priorities at one time
  • Excellent verbal and written communication skills

Compensation commensurate with experience. We offer competitive benefits including medical, dental, vision, FSA and 401K with matching. Mindgruve is committed to providing employees with flexible workplace locations.  Based on the essential job functions and individual performance, employees may work remotely, in-office or hybrid.

To be considered for this job, qualified candidates MUST submit a cover letter, resume and salary expectations to [email protected] with “Director, Content Strategy” in the subject line.

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