Mindgruve Icon Mindgruve A Modern Marketing Agency

Digital Marketing Analyst.

Mindgruve is seeking a self-motivated, results-driven Digital Marketing Analyst with a focus on Analytics. Our ideal candidate will proactively identify opportunities while staying up to date on the latest trends and best practices within the industry.

WHAT YOU’LL DO HERE:

  • Creation and interpretation of client program analysis and reporting (daily, weekly, monthly, quarterly, ad-hoc)
  • Development and maintenance of client facing dashboards
  • Provide subject matter expertise on web analytics, user experience and behavior, data analysis and reporting
  • Responsible for coordination and tracking tags and tracking parameter implementations supporting reporting, analytics and Digital Intelligence efforts.
  • Create data-driven insights about visitor behavior from website data on traffic patterns, order volume, conversion, navigation behavior, product selections, etc.
  • Identification of opportunities for efficiencies in processes (i.e. Automation)
  • Follow and stay on top of industry best practices
  • Deliver online and digital reporting to executive management and internal teams as it relates to budget, campaign performance and testing results.
  • Development and occasional presentation of client ready presentations
  • Weekly client reporting
  • Travel to client for meetings as needed
  • Build and maintain an understanding of current topics in Performance Media, web analytics, data management, tools and technologies related to teams core responsibilities.

DESIRED SKILLS AND EXPERIENCE:

  • Bachelor’s degree – preferably in mathematics, statistics or other discipline (with relevant work experience).
  • 2-5 years experience at a digital agency, and/or consulting firm, and/or corporate online marketing department, and/or software provider in an analytical capacity.
  • 2+ years of experience in web analytics using Google Analytics, WebTrends, and/or Adobe SiteCatalyst; running experiments using Google Content Experiments, WebTrends Optimize, and/or Adobe Test and Target. (Similar experience with other analytical and testing platforms will be considered.)
  • 2+ years of experience developing measurement and reporting methodologiex for Paid Search, SEO, Display and Social Media campaigns.
  • Knowledge of online ad serving platforms, such as DoubleClick, Flashtalking or Atlas, and online ad networks, such as Microsoft, Yahoo, etc.
  • Experience with competitive intelligence and audience selection and targeting tools, such as comScore, Kantar and HitWise a plus.
  • Experience with traditional/offline marketing not required, but helpful
  • Exposure to Big Data and the challenges associated with harnessing data to drive insight
  • Some technical knowledge of databases, data warehousing, B.I. (i.e. Tableau) and data tools desirable.
  • Proficiency in the Microsoft Office software Suite and Apple Productivity Apps (Pages, Keynote & Numbers)
  • Ability to work both independently and in a team environment
  • Professional and personal integrity
  • A detail-oriented mindset, focused on driving results and analyzing data to gain insights and opportunities for growth
  • Excellent verbal and written communication skills

Compensation commensurate with experience. We offer competitive benefits including medical, dental, vision, flex spending accounts and 401K. This is an in-house position. No headhunters, contractors, freelancers, overseas agents or professional job-hoppers will be considered.

Qualified candidates MUST email a cover letter, resume and salary expectations to careers@mindgruve.com with “Digital Marketing Analyst” in the subject line.