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Surf's Up in Carlsbad.
And so are the tourism numbers for this all-American beach city.

It’s not easy being sandwiched between the two world-class Southern California cities of San Diego and Los Angeles. Lined with 7 miles of pristine beaches, great weather and shopping, we knew Carlsbad had a great story to tell.

As Agency of Record for Visit Carlsbad, our first goal was to drive heads in beds. Competition is fierce and budgets were tight so we needed an idea that would cut thru the clutter and make our campaigns fly. Introducing Squawky! This iconic feathered friend has become the trusted guide and tourism authority for those visiting Carlsbad. Whether you need advice on things to do at Legoland or where to eat in downtown - Squawky is your virtual co pilot. Visit Carlsbad now enjoys one of the most successful  social, mobile and digital marketing campaigns in the industry winning countless awards. Not only did Squawky make tourists flock to Carlsbad, he made their adventures a lot more fun.

More eye candy? Ok, go for it.