It’s no secret that Fantasy Football fans drink their fair share of adult beverages.
That’s why our ideation team thought it made perfect sense to engage fans by gamifying and socializing their favorite past time. The application was made available thru their favorite devices so that they could play anywhere and share everywhere.
Fantasy football fans were able to pick their favorite teams, compete with friends, win swag and share. And by capturing mind share around their interest, Bud Light successfully captured their attention.