Digital agency of record Mindgruve leads the transition from traditional newspaper to multimedia powerhouse

SAN DIEGO, CA—January 8, 2013— Mindgruve today launched a revamped website for client U-T San Diego, developed to further propel the news outlet to the forefront of its industry. The digital marketing agency worked to transform the U-T from a traditional newspaper to a multi-channel, multimedia company well-equipped to better monetize their diverse audience. Focused on enhancing the digital subscriber experience for tech-savvy consumers, the new U-T San Diego site positions the company for better customer retention, increased content consumption and new revenue streams.

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Google’s Search Makeover
In March 2012, Google announced through the Wall Street Journal that its algorithm and search results will be undergoing a makeover using semantic search technology. It is the biggest change in the company’s history and could affect millions of websites over the next few years.

Semantic search refers to the process of understanding the actual meaning of words. It can help associate different words with one another. Right now, Google is like a librarian that doesn’t know how to read the language in books. By implementing semantic search technology, it will have the ability to make thousands of associations with a word the way the human brain does. For instance, “Jaguar” could mean an animal or a car. So when you type a search query, the results won’t just be a list of blue web links. More relevant facts, information, and direct answers will appear at the top of the search results page.
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Robust new site offers travelers details, deals and planning for their next SoCal vacation.

SAN DIEGO,CA – February 24, 2010 – To provide visitors to the Carlsbad area of southern California with an easier travel planning experience, San Diego-based digital media agency, Mindgruve, recently launched a comprehensive, SEO optimized, conversion-driven and mobile friendly website for client, Visit Carlsbad.

Featuring an easy-to-use Content Management System (CMS), the new website can be regularly updated to keep its content fresh and relevant to travelers. “We wanted to ensure that if you were interested in southern California, you were provided with all the information you would need in a single location online,” stated Mindgruve President, Chad Robley. With tools that include interactive maps, an events calendar and integrated hotel booking, planning full vacations can now be handled easily at VisitCarlsbad.com.

Additionally, an updated design and social media integration have made the Visit Carlsbad brand more accessible to potential travelers. “From the minute people arrive at our site, we want them to experience Carlsbad. The new design along with the ability to connect, learn and share on Twitter, Facebook and Flickr gives them a taste of the hospitality and fun they’ll have when visiting,” explained Sam Ross, Visit Carlsbad Executive Director. Additionally, a travel blog provides an insider’s perspective on the best deals and activities for any type of traveler.

A second phase of the site will soon follow and include additional points of interest such as last minute deal offers. It will also provide a user portal for hotels, restaurants and attractions to update their unique pages with upcoming specials and events.

About Visit Carlsbad

Visit Carlsbad is the Convention and Visitors Bureau for the Carlsbad area. It serves approximately 30 area hotels ranging from beach bungalows to luxury accommodations by presenting and promoting vacation ideas, packages, attractions and deals for the area. VisitCarlsbad.com.

Mindgruve launches a redesigned Honeymoonwishes.com

SAN DIEGO, CA – Honeymoonwishes.com, the world’s number one online wedding registry, along with strategic partner Mindgruve, a San Diego-based digital media firm, are proud to announce the relaunch of the Honeymoon Wishes website. This new state-of-the-art platform keeps Honeymoon Wishes at the forefront of the online honeymoon registry market as more and more couples consider this service a vital part of their wedding.

“We’re very excited about the relaunch of HoneymoonWishes.com. Our rapid growth trajectory over the past several years is more evidence of the shift in how wedding couples are utilizing registries. The old registry model of building just a hard goods registry is no longer the only option before today’s wedding couples. People are getting married later in life and typically have most of these standard household items. Especially in this economy, wedding couples need a registry that can help them pay for their honeymoon or help subsidize hard goods items typically not easily aggregated into one registry. We’re looking forward to the opportunity to capture a larger piece of this market.” says Mindgruve president, Chad Robley.

The new Honeymoon Wishes website features enhanced design and exciting additions for a completely new user experience including more personalization and advanced registry options. Kristin Stark, president of Honeymoon Wishes explains, “We know it’s important to continually update and improve our website to give the best possible experience to our users. Couples really like the new look and feel of the website, it is quicker, easier and more fun to set up an online registry. We’ve also added several new features that give users the ability to personalize their registry list. We are excited and extremely happy with the positive feedback we have received so far and expect the new website will greatly increase adoption and conversion rates over time.”