JacksonvilleArtwalk.com takes advantage of many of the web development techniques I have been using recently. The site originally caught my eye because it showcases how effective responsive web design and parallax can be together. Read More
It seems like each day, this industry of ours is changing and developing. From the start of a mobile revolution to an explosion in crowdfunding, 2012 was one transformative year, and 2013 is bound to be an even more powerful game changer. Although it’s impossible to predict everything that will make its way onto our radars this year, here are some trends that are already ramping up for the New Year. Hint: We’ll be talking about mobile… a lot.
With 2012 fast approaching, it’s time we took a look at where web design is headed for the coming year. In 2010, web design started to move towards minimalism and it’s being fully embraced in 2011. Minimalism is nothing new in graphic design, but when applied to websites, there’s more breathing room, a distinguished hierarchy and straightforward information. More importantly, the focus is on the content.
Minimalism shows no signs of stopping in 2012 as technology gets more immersive and users continue to demand instant gratification. The average attention span of web visitors is 8 to 10 seconds. In that short amount of time, we have to tell them they’re at the right place, then organically lure them in. While part of that is having a “cool” website, the minimalist concept of “less is more” needs to be applied where aesthetics marries function.
Based on popularity, visual appeal, effectiveness and awesomeness, we believe the following web design trends are here to stay.
Mindgruve to serve up comprehensive web redesign across top restaurant group’s entire offering.
SAN DIEGO,CA – November 11, 2010 – San Diego-based digital media firm, Mindgruve, has partnered with T S Restaurants, a well known Hawaii and California-based restaurant group that includes Duke’s Waikiki and Jake’s Del Mar, to build a new, impactful web presence. This new partnership will help T S Restaurants refine their online marketing strategy as well as provide a complete redesign for each of the chain’s 14 restaurants.
T S Restaurants is looking to strengthen its online presence while keeping its image in step with existing restaurant brands. Mindgruve, through a comprehensive marketplace audit, will redesign all of the restaurant sites as well as the T S Restaurants’ corporate website.
The 14 sites will each feature their own uniquely branded online space, which will include improved search engine optimization (SEO), user-friendly navigation and valuable information regarding the individual restaurant. Additionally, these sites will provide users with the ability to make reservations online as well as connect via each restaurant’s various social media sites.
“We are very excited to work with such a well-respected restaurant group as T S Restaurants. We feel this is a unique opportunity to apply our knowledge of integrated web, mobile and social media platforms to the restaurant space. With the popularity of their restaurant brands, Mindgruve can make a significant impact in terms of driving quality visitor traffic and online dinner reservations,” said Chad Robley, President of Mindgruve.
About T S Restaurants
Founded in 1977 by Rob Thibaut and Sandy Saxten, T S Restaurants owns, develops, builds and operates high-quality restaurants in California and Hawaii. All the T S Restaurants are situated in prime locations in some of Hawaii and California’s most desirable resort destinations with each concept reflecting the culture of its market. www.hulapie.com
“The fold.” Clients are concerned with it, advertisers want to be above it and web designers continue to argue its existence. Though this term makes sense in the newspaper industry, when it comes to web design, our philosophy is that “the fold” is dead. Hierarchy of content, a well-defined design strategy and user habits now dictate a successful website, ultimately leading users to discover the content that falls, as we like to call it, “below the screen.”
In its original application, “the fold” described which stories appeared above or below the fold in a newspaper, where content above the fold was visible to a potential buyer. Though newspaper content is bound to the preset sizes, content for a website is not, and as Three Minds accurately notes, “not everything on a web page needs to be located within an 800 x 600 layout.”
This leads us to the guiding light of our “No Fold” philosophy: a hierarchical structure of web content. Simply put, the most important content should come first and engage the user. If the first piece of content on the viewable screen does its job, users will be encouraged to scroll down the page to continue the interaction and see what other important information is provided.
Hand-in-hand with hierarchical content is design strategy. Based on advances in technology and hardware, what falls “below the screen” is different for every user, which means a well-defined design strategy cannot be ignored. Utilizing design cues, including images that anticipate more content, anchor links that jump further down the page and cleaner layouts, will encourage site visitors to explore the page. In support, according to research done by ClickTale, scrolling has become a natural practice among users and is associated with forward-thinking web design.
Finally, we believe the infamous “fold” no longer dictates a successful website because users are smarter and will search for the information they’re looking for – even if it means venturing “below the screen.” To help prove our point, CXPartner’s research shows that users don’t mind scrolling the page and that heat maps show a strong concentration on the scroll bar. Furthermore, when there is less content on the viewable screen, users are more likely to explore what is below it.
The only exception to our “No Fold” philosophy is advertisers. They have the right to be “above the fold” because ultimately their dollars help pay for the design, whether it is fold-centric or not.
Moving forward with our philosophy in hand, we will encourage clients and fellow agency folk to realize that newspaper is, in fact, the only thing that physically folds. Web pages are a different medium and capable of much more when coupled with a hierarchical content structure, design strategy and the realization that users intelligently seek out content to discover what lies “below the screen.”