These days, it seems like every major brand is getting hacked by one activist group or another. Recently, satirical news site, The Onion, was hacked by the Syrian Electronic Army (SEA), who took over The Onion’s social media accounts. As The Onion explains in their blog, the compromise was the result of gullible Onion employees who fell for SEA’s phishing scheme. These phishing schemes (and other hacking incidents) are easy to avoid if you can identify them as suspicious. In order to avoid falling victim to a hack attack, there’s a simple Internet etiquette that you can embrace.
There is a lot of textual chatter happening on our social networks and much of it goes to blind eyes. However, scattered between these conversations are individuals who actually influence others’ decisions via social media. There are many tools and resources that digital marketers can utilize to help them find these influencers (within their respective industries) and hone in on them and their audience. To find these key influencers on social media and how to reach out to them, check out this infographic from oBizMedia and MBA in Marketing.
Image compliments of MBA in Marketing Degree Guide
So many marketers look at social media the same way Americans look at the metric system. We know it exists. Some of us know how to use it. But every time we try to show value behind it, we end up with a bruised ego. The challenge a social media marketer experiences is how to effectively showcase the bottom line; the ROI behind a tactic. Most executives are going to evaluate performance and value on amount of revenue driven by social media and number of units moved. These are critical areas that need to be addressed. The problem is, most campaigns lack the right tracking implementation to help build a case for social’s necessity moving forward, resulting in slimmed-down budgets. So, how do you protect your budget?
Mid-March, Pinterest rolled out a fresh take on its beloved site design and features. While the actual pinning process hasn’t changed much, many other features have (like no more hashtags!) Check out the nitty gritty with this infographic from Avalaunch Media and PinAlerts.
Think Google+ is useless? Think again. Google+ actually influences your business’ search rankings and posts made on Google+ actually index immediately. That’s right, Google+ is great for SEO! Check out the infographic from searchmojo below to see how else Google+ is helping businesses.
Recently, Twitter announced that it now supports line breaks on Twitter.com and through their official mobile app. As long as you’re within their 140-character limit, the possibilities are endless. So to honor this moment, I decided to create a haiku for this update.
It’s no secret Facebook reigns supreme in the social networking world, but who knew its numbers could form the world’s third-largest country? Keep reading for more facts on Facebook’s rise to power, brought to you by Indus Net.
Facebook is rolling out a drastically revamped news feed over the next few weeks, bringing a cleaner, visually-driven experience to its billion plus users. With better organization, room for tons of photos and content (and less for ads), and seven segmented news feed options; the new Facebook seems like the answer to many common user gripes. Read More
Just because Pinterest is full of pretty pictures doesn’t mean it can’t have a strategy! Since a Pinterest page is going to represent your business online, each pin should be carefully chosen to avoid a mis-pin. Read below to see how you can fully optimize the world of Pinterest. Infographic from ZogDigital.
A few weeks ago, Mindgruve headed to Online Marketing Summit here in San Diego to embark on some digital education! I participated in the “Scaling Social Brand Engagement” session with Jordan Slabaugh, Director of Social Media at Spredfast, and Michael Bepko, Global Online Community Manager at Whole Foods.